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Care CEO Success Stories Podcast

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by Springup PR

63 episodes

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Podcast Overview

The CEOs of the UK's leading care providers share their single best achievement

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🇺🇲

Publishing Since

5/26/2022

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🇺🇸 Charts #3

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality55

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YouTube0

Engagement27

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excellent

Episode Length

28 minutes

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Recent Episodes

July 9, 2026

The 50-year Plan for my care home group

In this episode of the Care CEO Success Stories podcast, host Adam James of SpringupPR talks with Michael Butcher, Finance Director of Blackadder Corporation Limited, a family-run group of six care homes across the Midlands. As a chartered accountant and self-described "data geek", Michael leads the business side of the organisation — overseeing everything from finance and HR to IT and governance — while helping shape the long-term direction of a care group built on family values and a commitment to sustainable care. Blackadder has been operating for nearly 30 years, beginning with the purchase of its first care home in 1997. Today, the group provides complex dementia, residential and nursing care across six homes, with 211 beds and around 275 team members. As a second-generation family business, Michael brings a different perspective to leadership — one that is shaped not by short-term investment cycles or exit strategies, but by what the next generation will inherit and how the organisation can continue serving communities decades from now. For Michael, that long-term thinking means asking difficult questions now — from workforce shortages and changing demographics to funding pressures and the future structure of social care. He believes providers need to think far beyond today's operational challenges and start preparing for what care, employment and commissioning may realistically look like over the next 20, 30 and even 50 years. At the centre of Michael's approach is the belief that care is one of the most resilient and important sectors in society — but only if providers are prepared to adapt. From AI and workforce planning to social care funding and investment models, he shares a thoughtful and candid perspective on the challenges ahead and why care providers need to build with future generations in mind. In this episode, Michael explains why long-term planning matters in care, what providers should be thinking about now, and the challenges and opportunities shaping the future of the sector, including: <ul> <li class="s12">Why family-run providers can think differently. "We don't think about the next funding round — we think about what the next generation is going to inherit."</li> <li class="s12">The importance of planning 10, 20 and 50 years ahead — not just reacting to this year's challenges.</li> <li class="s12">Why declining birth rates could become one of the sector's biggest long-term workforce pressures.</li> <li class="s12">How demographic change will impact care funding, staffing and service delivery over the coming decades.</li> <li class="s12">Why recruitment and retention will increasingly depend on becoming an employer people actively want to work for.</li> <li class="s12">How AI is already supporting care through reviewing care plans and identifying inconsistencies faster than manual review.</li> <li class="s12">Why technology may replace some roles — but also create new workforce opportunities for care.</li> <li class="s12">The need to position care as a professional, rewarding long-term career. "No one is ever 'just' a carer."</li> <li class="s12">How long-term thinking influences investment decisions and allows providers to make decisions others might avoid.</li> <li class="s12">Why Michael believes the traditional residential care model is changing, with more focus on complexity, specialist care and different models of support.</li> <li class="s12">The rise of more fragmented support services and why personal assistant-style care could become more common.</li> <li class="s12">The challenge of social care funding and why the system remains politically difficult to reform.</li> <li class="s12">Why the majority of society is likely to be touched by care in some form over the next 20 years — as a provider, family member or service user.</li> <li class="s12">Concerns around future sustainability in the sector and why financial scrutiny of ownership and investment models matters.</li> <li class="s12">The pressures providers are managing right now — including occupancy recovery, rising employment costs and increasing operational overheads.</li> <li class="s12">Why Michael remains deeply optimistic about care and its future. "It's an amazing sector."</li> <li class="s12">Why he encourages more people to get involved now: "No two days are the same — and almost every role in care is AI-proof."</li> </ul>

July 6, 2026

What I Learned From Buying and Selling Five Care Homes

In this episode of the Care CEO Success Stories podcast, host Adam James of SpringupPR speaks with Peter McGailey, founder and director of <a href="https://cpmcare.com.au/" target="_blank" rel= "noopener">CPM Care</a>, a multi-home care group and director of The Care Guys, a consultancy supporting providers with acquisitions, operations, and growth strategy across the care sector. Peter's journey into care began in 2003, when he and his wife Claire—then a nurse—took a bold leap from careers in policing and healthcare to purchase their first care home with a 95% loan-to-value deal. What followed was a baptism of fire, learning every aspect of the sector from compliance and staffing to cash flow and inspections, long before the era of digital systems and shared best practice. Over time, Peter scaled from a single home to a group of four, acquiring underperforming assets, turning them around, and building a reputation for high occupancy and strong operational performance. After years of growth, he navigated the complex and often emotional process of exiting the group—facing failed deals, difficult negotiations, and ultimately completing multiple sales across a structured exit strategy. Now working as a consultant, Peter shares the hard-earned lessons from buying, operating, scaling, and selling care homes—offering a candid view on risk, finance, compliance, and what it really takes to build a sustainable care business in today's environment. In this episode, Peter explains what he learned from buying and selling multiple care homes, the realities of scaling a group, and the key mistakes to avoid, including: <ul> <li class="s12">How he entered the sector with a high-risk first acquisition. "We remortgaged our bungalow, used a credit card, and took a 95% loan — it was a huge leap."</li> <li class="s12">Why early success came from learning on the job. "It was a baptism of fire — there was no internet, no playbook, and no one to ask."</li> <li class="s12">Turning around struggling homes by looking beneath the surface. "On paper it looked like a compliance issue — in reality, it was lack of investment and leadership."</li> <li class="s12">How to grow through opportunistic acquisitions. "Some of the best deals were off-market and required quick, confident decisions."</li> <li class="s12">The importance of occupancy as the foundation of financial stability. "We ran at around 99% occupancy — that's what sustained the business."</li> <li class="s12">Why financial modelling must go beyond best-case scenarios. "Stress test everything — interest rates, occupancy drops, rising costs — or your model won't hold."</li> <li class="s12">The reality of shrinking margins in care. "We went from 30–35% Earnings Before Interest, Taxes, Depreciation, and Amortization down to 12–15% — and that's market pressure, not poor performance."</li> <li class="s12">The hidden risks that can destroy value. "A fire compliance issue can cost hundreds of thousands — and you won't always see it in due diligence."</li> <li class="s12">Navigating the emotional and practical challenges of selling. "You're not just selling a business — you're selling something you've lived and breathed for years."</li> <li class="s12">Why selling as a group didn't work — and breaking it up did. "We had interest, but low offers — selling individually created real momentum."</li> <li class="s12">The frustration of failed deals at the final stage. "We had a buyer pull out on the day of completion — after months of work."</li> <li class="s12">The importance of choosing the right lender. "Our biggest mistake was working with a bank that didn't understand care."</li> <li class="s12">Why specialist advice is essential in acquisitions. "The devil is in the detail — what looks compliant on paper can cost you massively later."</li> <li class="s12">The ethical responsibility behind financial decisions. "If a care home fails, residents suffer — this isn't just a business risk."</li> <li class="s12">What he would do differently today. "I'd only buy future-proofed homes — 30+ beds, energy efficient, and built for modern expectations."</li> <li class="s12">Why he would still do it all again. "It's challenging, but incredibly rewarding — I absolutely loved the journey."</li> </ul>

April 17, 2026

"You're not bothering people — they've asked for help" – how I learnt to best handle enquiries to my care homes

In this episode of the Care CEO Success Stories Podcast, host Adam James of Springup PR speaks with Adam Welsh, CEO and Founder of <a href="http://www.autograph.care" target="_blank" rel="noopener">Autograph Care Group</a> (which operates four homes across the North-West and Yorkshire) Adam shares his practical and human approach to enquiry management in care homes. After launching Autograph Care Group in 2019, Adam and his team navigated the same challenges many providers have faced — from COVID pressures to occupancy dips and operational strain. But rather than focusing solely on generating more enquiries, Adam recognised a more fundamental issue: what happens after the enquiry. Through a structured, data-led approach, the group rebuilt its entire enquiry journey — transforming occupancy from the 70% into >90%. At the heart of Adam's philosophy is a simple but often overlooked truth: "The first phone call is the one families don't want to make." With around 80% of enquiries coming via phone, he emphasises that every interaction must be handled with empathy, patience and genuine intent to help — not rushed, transactional responses. This mindset shift reframes enquiry handling from an administrative task into a critical moment of care delivery in itself. One of the most impactful changes has been the creation of a dedicated enquiry role — allowing the team to respond faster, listen properly, and guide families through what is often a complex and emotional decision-making process. Combined with clear processes, simple scripts, consistent follow-up, and better use of technology, the result is a more supportive experience for families — and significantly improved commercial outcomes. In this episode, Adam shares how care home providers can rethink enquiry management as both a human and operational system — and why getting this right can transform both occupancy and reputation including: <ul class="ul1"> <li class="li1">Why "the phone call you don't want to make" should shape your entire enquiry approach.</li> <li class="li1">How mapping the full enquiry journey — from Google search to move-in — creates clarity and control.</li> <li class="li1">The hidden cost of missed calls, rushed conversations, and inconsistent responses.</li> <li class="li1">Why most enquiry handling fails not because of people — but because teams lack the tools and training.</li> <li class="li1">How introducing simple scripts and templates can "make it easy to deliver a great conversation".</li> <li class="li1">The impact of creating a dedicated enquiry role to remove competing priorities.</li> <li class="li1">How faster response times and structured follow-up dramatically improve conversion.</li> <li class="li1">Why "you're not bothering people — they've asked for help" reframes the follow-up mindset.</li> <li class="li1">The importance of ongoing, value-led follow-up — from newsletters to personalised check-ins.</li> <li class="li1">How tailoring communication based on family needs builds trust and long-term engagement.</li> <li class="li1">Why preparation and personalisation during show-arounds can make or break decisions.</li> <li class="li1">The role of measurement and data in driving continuous improvement.</li> <li class="li1">A powerful lesson: "Don't assume things are happening — verify and structure the process".</li> <li class="li1">How better enquiry handling alone helped drive occupancy from ~80% to over 90%</li> </ul>

63 total episodes available

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What is Care CEO Success Stories Podcast?: The CEOs of the UK's leading care providers share their single best achievement
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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