Strategies and tools for running a better and more profitable affiliate gym. We share our mistakes and lessons learned building FitTown Jupiter (formerly CrossFit Palm Beach) in Jupiter, FL into a seven figure gym. Whether you want to create a gym with seven figures of annual revenue or just your dream gym that you love showing up to each day, we can help.
For years, we've witnessed that one of the defining factors for treating your gym like a real business instead of a hobby, was making the transition from part-time to full-time coaches on your team.
But the right part-timers can be a massive asset to any gym business, when the aspirations, buy-in, and availability of the part-time coach is in alignment with the needs of the business.
At its essence, part-timers can provide versatility and stability to a full-time team, serving as a utility player that can allow the rest of the staff to have a more stable schedule.
For gym owners and managers, this can keep you from getting pulled back into the day-to-day, allowing you to work on your business instead of in the business.
In today's episode, we break down the potential value of part-time coaches, and what to look for when bringing them on to your team.
8 Aug 2022
224 - The 3 Types of Training All Clients Need
If you want to improve your 1 rep max in a lift, most experienced lifters understand that you shouldn’t max out every day.
Yet when it comes to developing well-rounded fitness, most people attack all of their workouts with the intensity of a 1 rep max every single day.
This leads to them hitting walls with their conditioning and aerobic fitness, and plateauing their skills where bad habits become ingrained instead of improved.
As coaches, we can all picture those clients who go out hot in every workout only to redline and crash, or still do the same 2-part swing on their toes to bar, or a massive donkey kick on their double unders.
The problem is these athletes are trying to “compete” every single day.
They aren't willing to sacrifice today's score for tomorrow's improvements.
They don’t realize that there’s a difference between developing their fitness and showcasing their fitness.
When we are constantly trying to compete and showcase our fitness, we’re never able to address the underlying deficiencies that are there.
As coaches, it's our job to understand these nuances, so we can educate our clients to get the most out of their daily training.
In today’s episode, we break down the difference between practice, training, and competing to help coaches map out a better plan for all of their clients to improve.
26 Jul 2022
223 - Ignoring Vanity Business Metrics and Going All-In on Group with Chris Thorndike of Factory Forged
What if you could streamline your gym business to only the most important parts?
What if you could intentionally downsize your gym in a way that allowed you to pay yourself more than you ever have, while restoring the work/life balance that excited you about owning a gym in the first place?
If you've owned your gym for any length of time, you understand that it's extremely common to reach member or revenue milestones with your business, only to realize that there's little to no profit at the end of the month.
For years, the common vanity metrics have been total revenue and total number of members. Anything we could do to get more members or increase revenue was promoted as a great thing, even if it didn't equate to growing the bottom line.
But there are other less-known vanity metrics like average client value, number of revenue streams, or even personal training revenue that can become distractions to a business if not approached with the right intentions.
In today's episode, my good friend Chris Thorndike is back on the podcast to talk about how to streamline your gym around group fitness classes and nothing else.
He breaks down in detail how he downsized his gym, staff, and programs by over 50% post-pandemic, while freeing up his time and growing his bottom line.
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