Business of Classical Music thematisiert unterschiedliche wirtschaftliche Perspektiven der klassischen Musikbranche. Den Podcast produziert die Dreher.Media GmbH.
Samuel Hasselhorn – Artist Fees, Record Deals & the Career of an Internationally Acclaimed Baritone
Samuel Hasselhorn is an internationally acclaimed baritone and winner of the 2018 Queen Elisabeth Competition in Brussels, the 2017 Das Lied International Song Competition, and the 2013 International Schubert Competition in Dortmund. He has also been awarded second prize at the Wigmore Hall Song Competition (2015) and third prize at the International Hugo Wolf Competition (2016). Today, he performs at some of the world's leading opera houses and concert venues.
In this conversation, Samuel gives an inside look into the business of building a career as a classical singer: How do artist fees develop over time? What role do agencies play in shaping careers? And how do record deals and strategic decisions influence an artist's long-term success?
We also explore the economics behind an international singing career, the relationship between artists, agencies, and labels, and what it takes to build a sustainable career in today's classical music industry.
An episode about money, career strategy, and the business behind life as an international classical singer.
🗣️ Topics discussed:
- Artist fees and how they evolve throughout a career
- The agency model and artist management
- Record label contracts and their economics
- Strategic career development in classical music
- Building a sustainable international singing career
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16 Oct 2026
Askonas Holt – Inside the Business of Artist Management
Askonas Holt is one of the leading international artist management agencies in classical music.
In this conversation, Alexander Hollensteiner, Managing Director of the Berlin Office, gives an inside look into the business of artist management:
How are artistic careers strategically developed? How do agencies act as incubators for emerging talent? And why are human skills, trust, and the right matchmaking often more important than numbers alone?
An episode about career development, the business behind the stage, and the people shaping the international classical music industry.
🗣️ Topics discussed:
- How international artist management agencies operate
- Agencies as incubators for artistic careers
- Human skills, trust & matchmaking as core competencies
- Artist fees and the economics of running an agency
- Balancing artistic development with commercial success
2 Oct 2026
Deals, Streaming & Vermarktung – Das Labelgeschäft von Berlin Classics & Neue Meister
Marcus Heinicke ist Director Classics bei der Edel Music & Entertainment GmbH und verantwortet mit Berlin Classics und Neue Meister zwei Labels mit unterschiedlichen Positionierungen im Klassikmarkt.
Im Gespräch gibt Marcus einen Einblick in die wirtschaftliche Seite des Labelgeschäfts: Wie entsteht ein Deal zwischen Künstler und Label? Wer investiert, wer trägt welches Risiko – und wie werden die Einnahmen am Ende verteilt?
Wir sprechen über Streaming-Erlöse und prozentuale Beteiligungen, aber auch über einen der größten Umbrüche der Musikindustrie: den Wandel vom physischen Tonträger hin zu einem Markt, in dem Streaming zunehmend das Geschäft bestimmt.
🗣️ Themen der Folge:
- Wie Labeldeals in der Klassik wirklich funktionieren
- Streaming-Einnahmen & Beteiligungen von Künstlern und Labels
- Vom physischen Produkt zum Streaming
- Die heutige Labellandschaft im Klassikmarkt
- Marketing und die Rolle eines Labels im Jahr 2026
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