Dumb conversations about b2b marketing

Cheat Codes: Play The Marketing Game On Easy Mode
Claim This Podcastby Todd Clouser and Obaid Durrani
Podcast Overview
Dumb conversations about b2b marketing
Language
🇺🇲
Publishing Since
8/5/2022
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Recent Episodes

November 30, 2023
Let's Clear Up This Huge Misconception About Owned Media
<p>Hockeystack has The Flow.</p> <p>Lavender has LavenderLand.</p> <p><br></p> <p>We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception.</p> <p><br></p> <p>In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.</p>

July 3, 2023
The Lost Episodes, Part 1: All The Generic Advice You Hear is True
Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.

July 3, 2023
The Easy Mode Framework, Part 8: Iteration
<p>Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps. </p>
23 total episodes available
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