
Chief Story Officer
Hosted by Rob D Willis · Rob D. Willis
5.0from 7 ratings
- 22
- Episodes
- 8
- Transcribed
- 7
- Ratings
- Daily
- Cadence
- 2025
- First episode
About Chief Story Officer
Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible for: 📊 Leading teams through change and uncertainty 🎯 Communicating vision and strategy across your organisation 🤝 Building buy-in for complex initiatives 💡 Translating technical ideas into compelling direction ✨ Creating alignment where there's confusion ...then this podcast will sharpen how you lead through communication. About Your Host: Rob D. Willis is a strategic story producer who's been helping executives communicate ideas that matter since 2018. He's delivered 3,000+ presentations to 100,000 people across six continents, working with HelloFresh, Babbel, and Raisin to transform how they tell their stories. Before focusing on executive storytelling, Rob spent years as a Berlin tour guide and music producer—two disciplines that taught him what makes messages memorable and impossible to ignore. The Format: ⏱️ 30 minutes per episode 📅 New episodes every two weeks 💬 Conversational and story-driven style 🎯 Focused on extracting specific lessons that made communication work in high-stakes moments Why Subscribe: If you believe that the way you communicate shapes the way you lead—and that better stories lead to better strategy—Chief Story Officer will become your go-to resource for sharpening both. New episodes drop bi-weekly. Subscribe now so you never miss a conversation! 🌐 Visit robdwillis.com for frameworks, resources, and more on strategic storytelling in leadership.
- Publisher
- Rob D. Willis
- Category
- business · education · technology
- Language
- en
- Explicit
- No
- First episode
- 14 Nov 2025
- Latest episode
- 9 Oct 2026
Latest episodes
8 of 22 episodes have a transcript.

9 Oct 2026TRANSCRIPT
When Being Yourself Becomes Your Superpower: Christian O'Connell’s Strategic Storytelling Secrets

25 Sept 2026TRANSCRIPT
Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning

11 Sept 2026TRANSCRIPT
Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
Inside a recent episode

When Being Yourself Becomes Your Superpower: Christian O'Connell’s Strategic Storytelling Secrets
Published 9 Oct 2026 · Transcript excerpt
[…] And actually, because I'm really listening to a caller and I've got headphones on and fully present – I realized how much, how funnier and how much my questions are better, the more I really, really listened. I know people these days, this dreaded phrase about active listening, which I just hate that phrase. Again, it's performative. You're not acting. You can act like you're listening. Can't you just really be present and really listen? And you can break somebody's heart by really listening to them and not saying a single word. There's a quality to how we listen. And it's a full-bodied sport. […]
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See plansWho has been a guest on Chief Story Officer
Names identified in recent episode analyses. Showing up to five guests.
- Christian O'Connell
- Matthew Dicks
- Jason Barnard
- Kendall Haven
- Elliott Rayner
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 3 ratings
- Spotify
- 5.0 / 5
- 4 ratings
Contact Chief Story Officer
- Guest appearances
- Books guests
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Questions about Chief Story Officer
Who hosts Chief Story Officer?
Rob D Willis host the show. Published by Rob D. Willis.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Chief Story Officer take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
8 of 22 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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