深度还原真实创业实战环境和底层逻辑，与创业嘉宾1v1对谈干货实录，提升商业思维（努力更新中…）。创业路上，希望与你同行！
Podcast Overview
深度还原真实创业实战环境和底层逻辑，与创业嘉宾1v1对谈干货实录，提升商业思维（努力更新中…）。创业路上，希望与你同行！
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Publishing Since
8/27/2024
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Recent Episodes
December 22, 2024
云南丽江旅游避坑攻略+旅居创业不可不知的业内常识
<p>临近假期，推送一期轻松的对谈~</p><p>很多人说起云南都非常向往，想探索在旅居/创业的可能性。但很多博主都是报喜不报忧，容易误导大家。</p><p>今天请到一位在云南朋友卢卡——离开广州职场回丽江做民宿/土特产的一位创业者，跟大家聊聊他作为本地土著，回乡发展看到的视角有什么不同？</p><p>你可以了解到：<strong>丽江旅游避坑攻略，以及外地人在当地创业不可不知的业内常识！</strong>供大家参考，文艺青年朋友们建议收藏!!!</p><blockquote>时间轴：</blockquote><p>00:00 辞职回乡创业，接手风景独美的民宿小院（日照金山，原图直出！）</p><figure><img src="https://image.xyzcdn.net/FsyHN51MkWW7egbnNbMGPs6FUIfv.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fo_PEHI30ZhEO65TR9sC8mEpQUFz.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Ftu7x3x1x-rb0f2oNlNxO_nlwvA8.jpg"/></figure><p>11:44 来自本地土著：丽江7日游之避坑攻略。</p><p>简要提炼如下：</p><p>day1：大研古镇-束河古镇-入住白沙古镇</p><p>day2：东巴谷（日照金山）-蓝月谷-雪山山顶</p><p>day3：玉湖村-文海村（高山草甸雪山）</p><p>day4~5：泸沽湖（距离丽江3小时车程，也有独立机场）</p><p>day6~7：香格里拉（丽江高铁直达）</p><p>完整版（+我的踩雷遭遇），请移步收听。</p><p>23:59 古镇里住着很多广东人？以什么群体为主。</p><p>26:23 住在古镇里，一年的生活成本是多少？</p><p>27:52 想长租小院？请你至少准备好70万！</p><p>32:28 文艺青年去云南创业，注定会失败吗？</p><p>（浅谈小马宋《逃离北京去了云南，几年后负债100万》文章）</p><blockquote>民宿传送门：</blockquote><p>卢卡在丽江白沙古镇的民宿小院：白沙六十六号驿站（美团/携程等平台可搜到）。<strong>添加【卢卡】的微信号（hJg20001225）</strong>，备注来源“播客听友”，来一场奇妙链接吧！</p><figure><img src="https://image.xyzcdn.net/lpSEp7dzEPrD-cUh1Lyp0-ZfLhcx.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fuot-Sx09bIczhUsGdkdqyrj17a3.jpg"/></figure><blockquote>本期主播</blockquote><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9T1dVellXWmpaamc1WVRjeU0yRm1PVGhqWVdNeE1XUmtNemt6TTJKbFptUmZVRXQyWWtSMk9XRmtWR1ZpWjBsbFlWZHNUbW80U0VSbFEzZzRTbTF3YWxkZlZHOXJaVzQ2U1RCbWJHSTVlbU5TYjNsUFRuTjRaMkk0WW1OeWNWRnFibUpvWHpFM01qZ3pOamt4TXpNNk1UY3lPRE0zTWpjek0xOVdOQQ=="/></p><blockquote>制作</blockquote><p>音频：陶瓷</p><p>视觉：大林</p><blockquote>收听平台</blockquote><p>小宇宙 | 网易云音乐 | 苹果播客 | spotify</p>
November 13, 2024
从开局不利到年营收2亿，他的经验最适合普通人成长路径
<blockquote>本期嘉宾：</blockquote><p>谭景，金融数字营销头部公司<strong>趣米网络</strong>联合创始人， Ai+金融应用公司<strong>硅保科技</strong>创始人兼CEO，微信首届WeGeek小程序开发大赛金融行业全国冠军。11年创业老兵，多个国内头部银行的数字化营销顾问。</p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9TTJaalpEZGtOR0ptTnpKalpEZzBaRFJpT1daallXTXdOakpoTm1VMk9USmZhVFZvVFhWRk1YcFBlVVJNZFZOM1YzUllVMmhTVkRsb1VHeFRSazB3Y2xsZlZHOXJaVzQ2VFdKTlptSlJUbWMzYnpWcU1qTjRSMUZNVUdOcllUSklibkpvWHpFM016RTBOVGc1TURNNk1UY3pNVFEyTWpVd00xOVdOQQ=="/></p><p>创业干倒闭，意味着一事无成吗？高薪体面工作，能笑到最后吗？创业十八般武艺，遇上自身能力短板该怎么办？如何找到段位高又合拍的合伙人？如何与00/90后年轻同事双向奔赴？如何从一个草台班子快速做到行业头部.....</p><p><strong>今天我们邀请老谭跟大家聊聊，相信他的很多经验和思考，会让你豁然开朗！</strong></p><p><strong>关键词：</strong>费曼学习法、现金流、OKR目标管理、职场跃迁、鸵鸟理论、段永平、本分逻辑、终局思维、银行、复杂金融产品、AI、私域</p><blockquote>时间轴：</blockquote><p>03:10 建议想当老板的人，都去挑战做销售</p><p>05:40 你30岁的选择，决定了40岁的事业分水岭</p><p>14:59 小白开局创业，千万营收却死在现金流</p><p>21:50 建议创业失败的小白，回职场再造！</p><p>27:07 鸵鸟理论：切忌高估自己！</p><p>33:42 选择比自己段位高的合伙人，创业更容易成功</p><p>39:10 用好费曼学习法，让一个草台班子快速成长</p><p>47:40 如何用OKR+教练的艺术，与00/90后员工共事</p><p>58:30 财务自由：能做当下想做的事，并让每个当下构成美好未来</p><p>01:05:30 创业失败，却获得超4倍收入的华为offer，市场会给你估值！</p><p>01:08:24 能力互补+坦诚相见=持久合伙的基本面</p><p>01:19:05 创业者必读《段永平传》：本分逻辑+终局思维</p><blockquote>主播：</blockquote><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9WVRsbFlqRmlaV1l3T1dObFlXWXpZelF3TmpFellUSmtNamd5TTJFellqQmZTV3BtYm1kSWVXbHBWM0pRWXpSTFRIQnZlbk4zUTFoV1pXMUtNR2RtZVhsZlZHOXJaVzQ2VDJRNWEySlNjMm94YjBkblMydDRkWFV5VUdOMVVWSnlia3hvWHpFM016RTBOVGc1TURNNk1UY3pNVFEyTWpVd00xOVdOQQ=="/></p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9TldNMFpUUTFNalF4TURsa01qWTVZekZqWVRSbU1EVTVOelV3WXpZeU5EaGZRVXBvWjNGQlRteHhUSHBTU1hSMWF6QnFhbEJ1ZWtwd1RVMXZSbXRJYlRGZlZHOXJaVzQ2VEdkcVRtSXpjbXRWYjBOdFUyRjROVkpvWjJNd2FqRnpia1ZtWHpFM016RTBOVGc1TURNNk1UY3pNVFEyTWpVd00xOVdOQQ=="/></p><blockquote>制作：</blockquote><p>音频：小楠、大林</p><p>视觉：大林</p><p>文本：陶瓷</p><blockquote>收听平台：</blockquote><p>小宇宙 | 网易云音乐 | 苹果播客 | spotify</p>
October 8, 2024
大厂离职，成为超300万微博大V，创办传媒服务在40天实现7000万销售业绩
<blockquote>本期嘉宾：</blockquote><p>宏华，资深媒体人，广东东莞本地微博大V，【东莞之心】传媒公司创始人。作为政务、世界500强公司的长期合作服务商，6年累计服务超过1500个营销项目。对政务、品牌、消费、文旅四大板块，拥有<strong>极强的实战操盘落地经验。</strong></p><figure><img src="https://image.xyzcdn.net/FtWIo2CBL-VAoAMAB5URRGKfDRp0.png"/></figure><p>经济下行，很多人想通过副业/创业找出路，多手准备。而对于我们这些互联网从业者，比如程序员、设计师、运营营销、广告人.....在做副业/创业定位时，往往首选成为一个【乙方】，为大大小小的甲方提供服务方案和落地执行。</p><p>但是，甲方爸爸各种既要又要的奇葩需求，和当前波动震荡的大环境下业务的起起伏伏，是乙方难以逾越的两座大山。</p><p><strong>今天我们邀请宏华，一起来聊聊他【离开大厂——成为自媒体大V——创办传媒服务商】的实战路径；共同探讨目前低迷环境下，当甲方的预算/需求骤减时，乙方公司应该如何去应对诸多的不确定性。</strong>供大家对标参考!</p><blockquote>关键词</blockquote><p>微博、MCN机构、政务、甲方势能识别、乙方核心竞争力、一人公司、团队作战、资源代理、365天待命、先生存 再发展</p><blockquote>本期时间轴</blockquote><p>01:09 时机判断：「自由职业」迈向「创立公司」,「事必躬亲」跃升「团队作战」</p><p>13:42 业务锚点：专注政务媒体服务，40天实现7000万销售业绩</p><p>20:22 现在做微博还来得及吗？这些赛道更合适......</p><p>22:00 创业遇到的困难，远比网上告诉你的多无数倍！</p><p>23:56 创业初期常态：365天待命，无周末休息可言！</p><p>24:55 一人公司赚100万？赛道红利让你一时暴富，但让你「持久发展」的是这些能力.....</p><p>28:30 作为甲方和渠道资源的夹心饼干，如何用「专业能力」化解诸多困难？</p><p>35:30 经济下行，乙方公司如何应对甲方需求/预算骤减？（分析帖）</p><p>47:09 企业老板自建团队做「IP营销」，对传媒服务商有影响吗？</p><p>50:19 成功唯一标准：是否实现创业者的阶段性目标</p><blockquote>本期主播</blockquote><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9T1dVellXWmpaamc1WVRjeU0yRm1PVGhqWVdNeE1XUmtNemt6TTJKbFptUmZVRXQyWWtSMk9XRmtWR1ZpWjBsbFlWZHNUbW80U0VSbFEzZzRTbTF3YWxkZlZHOXJaVzQ2U1RCbWJHSTVlbU5TYjNsUFRuTjRaMkk0WW1OeWNWRnFibUpvWHpFM01qZ3pOamt4TXpNNk1UY3lPRE0zTWpjek0xOVdOQQ=="/></p><p><img src="https://bts-image.xyzcdn.net/aHR0cHM6Ly9nZW9jb3k1bnlhLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9hc3luY2NvZGUvP2NvZGU9WmpNd1ptUmxZVFZpTjJGa056VTBNR0U1TlRRd05UUmtNek5oT1Raa00yWmZSbXRrT0dGYWJtcDRkWHBFUjBOdVNGRlBlRUpPUW05VFpYUnVVbFJDUldWZlZHOXJaVzQ2V0hRME5tSmlSakJEYjBvMVkxZDROR3RIYkdOWE1teHhia3RrWHpFM01qZ3pOamt4TXpNNk1UY3lPRE0zTWpjek0xOVdOQQ=="/></p><blockquote>制作</blockquote><p>音频：小楠、陶瓷</p><p>文本：陶瓷</p><p>视觉：大林</p><blockquote>收听平台</blockquote><p>小宇宙 | 网易云音乐 | 苹果播客 | spotify | 喜马拉雅</p>
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