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Confessions of a Higher Ed Social Media Manager

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by Jenny Li Fowler

5.0(23 reviews)
77 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
46

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality60
Social0
YouTube0
Engagement77

Podcast Overview

Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

Language

🇺🇲

Publishing Since

2/9/2023

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46

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality60
Social0
YouTube0
Engagement77
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
37 minutes
Performing excellently!
good
iTunes Tags
7.2/10

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Every 18 days

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Recent Episodes

Episode thumbnail for Ep. 72: LinkedIn, Are You Okay?

August 6, 2026

Ep. 72: LinkedIn, Are You Okay?

Jenny explores the evolving landscape of professional networking with Alyssa Pulford, a community strategist at HeyOrca. Alyssa details her multifaceted role, which includes managing a daily newsletter and cultivating a highly engaged Slack community of power users who provide direct feedback to product teams.

Episode thumbnail for Ep. 71: How ECU Built a Collaborative Communications Team Across Campus

July 23, 2026

Ep. 71: How ECU Built a Collaborative Communications Team Across Campus

Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded directly within the colleges they cover. Jessica explains how this geographical proximity fosters deep collaboration, allowing for stronger relationships with faculty and staff and creating an environment where teams share resources rather than acting territorially.

Episode thumbnail for Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT

July 9, 2026

Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT

Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform’s evolution from an early repository of raw video into the powerful search and entertainment engine it is today. Melanie shares actionable strategies for capturing viewer attention, emphasizing that successful production starts with thoughtful titles, optimized metadata, and eye-catching thumbnails. She highlights the importance of playlists as a tool for community building and content amplification, noting how they help organize vast academic archives into digestible experiences for the audience.

77 total episodes available

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Frequently asked questions

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What is Confessions of a Higher Ed Social Media Manager?

Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.

Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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