Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.
Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.
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Are we creating AI solutions or just chasing problems?
Are we creating AI solutions or just chasing problems? 🤔
It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we’ve created, rather than solving real issues... 😳
Research suggests that this year, 60% of companies investing in AI will abandon most of their projects due to inadequate foundations and guardrails. We're in an age of exploration, trying to optimize what we have, yet many are left with a closet of abandoned AI ideas (I know I have....).
In this CRO.CAFE Podcast (https://www.linkedin.com/preload/#) episode, Juliana J. (https://www.linkedin.com/preload/#) and I explore the current state of AI experimentation, the common challenges organizations encounter, and how to build a robust framework for successful AI deployment.
She will be MCing this weeks Space Academy event (organized by Experimentation Elite (https://www.linkedin.com/preload/#))
28 Apr 2026
From CRO to AXO: Adapting to AI in Digital Marketing
Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies.
## About Sani
Sani is a well-recognized name in the field of web optimization, boasting over 15 years of experience. He is the host of the NoHacks podcast, where he delves into various topics surrounding web technologies and digital marketing. With a keen eye on the future, Sani is also one of the organizers of the Future of Experimentation conference, where he shares his expertise on AI and its applications in experimentation.
## The Shift from CRO to AXO
In our conversation, Sani highlighted a significant shift from Conversion Rate Optimization (CRO) to what he refers to as AI-Driven Experience Optimization (AXO). This new paradigm emphasizes the importance of understanding that the next million visitors to your website may not be human. Instead, they could be AI systems designed to interact with your platform.
## Key Takeaways
- Understanding the shift from CRO to AXO is essential for marketers today.
- AI can significantly enhance personalization, automate interactions, and provide predictive insights.
- Collaboration between AI and human resources is key to optimizing workflows and achieving better results.
23 Apr 2026
AI's Impact on Customer Relationships
Summary
In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations.
Get your Space Academy tickets: https://experimentationelite.com/
00:00 Introduction to AI and Customer Relationships
08:29 The Role of Analysts in the Age of AI
13:11 Navigating the Future of Entry-Level Positions
17:59 The Transition of Skills in a Rapidly Changing Landscape
Links mentioned in the episode:
* Jim Sterne: https://www.linkedin.com/in/jimsterne/
* targeting.com: https://www.targeting.com/
* Coastal Intelligence: https://www.coastalintelligence.ai/
* The New Science of Customer Relationships: https://www.amazon.com/Science-Customer-Relationships-One-One/dp/1394319541
* Newsletter "Full Sterne Ahead": https://www.linkedin.com/newsletters/full-sterne-ahead/
Who has been a guest on CRO.CAFE English
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Shiva Manjunath
Matt
Juliana Jackson
Colin Crowell
Manuel Da Costa
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