Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
Crushing Club Marketing
Claim This Podcastby Ed Heil: Private Club Marketing expert
4.9(14 reviews)
63 episodes
Updated Weekly
Accepts GuestsHas Sponsors
65
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality77
Social0
YouTube82
Engagement51
Podcast Overview
Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
Language
🇺🇲
Publishing Since
4/16/2018
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65
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality77
Social0
YouTube82
Engagement51
9
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9
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excellent
Episode Length
46 minutes
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7.2/10
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Recent Episodes
May 14, 2026
Demographics, Data and the Future of Your Club (Frank Cordeiro, COO of Colonial Country Club)
<p>Frank Cordeiro, COO at renowned Colonial Country Club in Ft. Worth, TX discusses the dangers of complacency in the private club industry. He argues that while many clubs are currently thriving post-pandemic, leaders must look beyond today's success to avoid the fate of once-dominant companies like Kodak or Blockbuster. The conversation covers the necessity of data-driven decision-making, the importance of innovating for the next generation of members, and how proper governance can align a club's traditional identity with modern needs.</p> <p><span style="font-size: 18pt;"><strong>Key Moments</strong></span><br /> <strong>00:00 - Today's Featured Article</strong><br /> Ed Heil introduces an insightful piece co-authored by Frank Cordeiro and Ray Cronin, focusing on the connection between US population demographics and the ebb and flow of club memberships.</p> <p><strong>01:32 - The Importance of Informed Decision-Making</strong><br /> Frank describes his long-standing partnership with Ray Cronin and how they championed the use of high-quality data in an industry that previously relied on assumptions.</p> <p><strong>03:54 - The Danger of Complacency During Peak Times</strong><br /> Frank warns that "success is not permanent." He uses examples like Blockbuster and Toys 'R' Us to illustrate how industry leaders can fail if they stop innovating during profitable years.</p> <p><strong>08:21 - Correcting the Misconception of Pricing</strong><br /> A look back at the industry decline between 2000 and 2017. Frank explains that clubs wrongly blamed high pricing, when the real issue was a demographic shift they weren't tracking.</p> <p><strong>10:11 - The "Flight to Quality" Strategy</strong><br /> Frank shares an anecdotal example from the 2008 recession: clubs that maintained high standards and premium amenities thrived, while those that cut prices to compete on cost eventually failed.</p> <p><strong>15:47 - Understanding the "Next Member" Demographic</strong><br /> A discussion on the shift toward Gen Y and Gen Z. Frank emphasizes that leaders must ask what these future members will value, rather than assuming current preferences will last forever.</p> <p><strong>17:30 - Converting Tradition into Modern Value</strong><br /> Frank explains how Colonial Country Club (nearly a century old) remains forward-looking by converting underused dining spaces into high-tech shared workspaces for remote professionals.</p> <p><strong>19:40 - Identifying Member Commonalities</strong><br /> Rather than letting generational differences create conflict, Frank suggests looking for common ground—like how both a 30-year-old and a 70-year-old likely value a good smartphone and high-quality dining.</p> <p><strong>21:12 - Leading vs. Lagging Indicators</strong><br /> Frank highlights the need to watch societal and behavioral shifts (leading indicators) rather than just reacting to past financial performance (lagging indicators).</p> <p><strong>22:54 - Redefining Strategy and Governance</strong><br /> A critique of the "12-month cycle." Frank argues that true strategy involves 5-to-10-year planning, moving away from micro-tasks and focusing on long-term institutional evolution.</p>
April 23, 2026
How Private Clubs Can Deliver Member Experiences Like Disney
<p>In this episode of Crushing Club Marketing, Ed Heil sits with a 30-year Disney executive, Barry Jacobson, to discuss his extensive experience at Disney and private clubs. The conversation focuses on what it takes to create exceptional guest and member experiences through culture, standards, and leadership. Watch to learn how your club can elevate service quality, build community, and foster a passionate team to deliver memorable moments.</p> <p><strong>Summary:</strong><br /> 00:00 Introduction to Barry Jacobson's Career Journey<br /> 02:56 The Disney Experience: Creating Magical Moments<br /> 05:51 Private Club Management: A Personalized Approach<br /> 08:52 Hiring and Onboarding: The Disney Way<br /> 11:50 Attention to Detail: Standards and Behaviors<br /> 14:55 Core Values and Team Dynamics<br /> 20:04 Transitioning Club Culture: Listening and Learning<br /> 22:42 The Importance of Leadership in Experience Management<br /> 24:09 People, Purpose, and Profit: The Disney Philosophy<br /> 27:11 Hiring for Fit: The Role of Assessments<br /> 30:28 Consistency and Quality in Service<br /> 32:47 Adapting to Generational Shifts in Club Membership<br /> 39:58 Creating a Sense of Community in Clubs<br /> 42:35 Building a Positive Work Environment for Staff</p>
March 19, 2026
Why Private Club Culture Starts and Ends With the GM
<p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Episode Description:</strong></p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> Gregg Patterson has been studying private club culture since 1974. What he's found is that the generational divide everyone worries about is mostly a story clubs tell themselves.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> In this episode, Ed sits down with Patterson, longtime general manager of The Beach Club in Santa Monica and founder of Tribal Magic, to dig into what actually holds a club together across generations. They cover the real purpose of a rigorous admissions process, why board education starts years before anyone gets appointed, and how a general manager functions less as an operator and more as an institutional compass.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <strong>Key Moments:</strong></p> <ul> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 3:16 Why the Generational Divide Is Overstated</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 6:17 Tribal Magic and the Role of Admissions</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 7:58 What a Rigorous Process Is Actually Screening For</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 13:20 The GM as Educator and Influencer</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 16:35 Smelling the Future: Board Culture and Governance</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 23:17 How to Develop Board Members Before They Serve</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 32:41 Repairing Culture After the Pandemic Membership Rush</li> <li class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> 36:43 Building the Right Team Around Your Gaps</li> </ul>
63 total episodes available
Recent guests on Crushing Club Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Joel Livingood
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Meridith Picarelli-Khattar
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Joseph Abely
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Dr Bonnie Knutson
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Andy Skoogman
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Jodie Cunningham
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Bret
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Jackie Singleton
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Kristen LaCount
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Frequently asked questions
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- What is Crushing Club Marketing?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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