Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.
Curve Your Enthusiasm
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9 episodes
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Podcast Overview
Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.
Language
🇺🇲
Publishing Since
1/29/2024
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Recent Episodes
September 27, 2024
CYE #9 – How to Develop an Effective Paid Media Strategy in a Competitive Space
<p>We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry.</p> <p><br></p> <p>We talk about: </p> <p><br></p> <p>02:45 Casper's Journey in Paid Media at Pandora</p> <p>06:58 Navigating Global Marketing Challenges</p> <p>12:15 The Importance of Local Insights in Global Strategy</p> <p>19:18 Learning from Experimentation: What Not to Do</p> <p>25:36 Balancing Brand and Performance Marketing</p> <p>30:47 Operationalizing Advanced Measurement Systems</p> <p>36:55 The Role of Finance in Marketing Decisions</p> <p>41:11 Trade-offs in Brand Investment</p> <p>44:56 Deterministic vs. Probabilistic Marketing Models</p> <p><br></p> <p><br></p> <p>Kasper Klit LinkedIn: https://www.linkedin.com/in/kasperklit/</p> <p>Pandora: https://pandoragroup.com/ </p> <p><br></p> <p>Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/</p> <p>John Wallace: https://www.linkedin.com/in/johnwallace-/</p> <p>LiftLab: https://www.liftlab.com/</p>
September 4, 2024
CYE #8 – Modernizing Measurement to Fit Today’s Marketing Data Needs
<p>We invited Jim Warner, Field CTO of Advertising & Marketing of Snowflake. Snowflake delivers ease of use, instant elasticity, and lower TCO.</p> <p><br></p> <p>We talk about: </p> <p><br></p> <p>09:28 The Convergence of Marketing Tech and Advertising Tech</p> <p>20:23 The Role of Finance in Marketing Measurement</p> <p>33:19 The Importance of First-Party Data in Marketing</p> <p>34:45 The Convergence of Paid and Owned Channels</p> <p>36:16 The Importance of Aligning Marketing and IT Teams</p> <p>39:02 Financial Data as a Common First Use Case for Snowflake</p> <p>40:21 Putting Marketing Spend Data into Snowflake</p> <p>48:52 Balancing Branding and Performance Marketing</p> <p>01:01:03 Challenges and Alternatives in Measurement and Attribution</p> <p>01:09:07 Enabling More Sophisticated Marketing Mix Modeling with Snowflake</p> <p><br></p> <p><br></p> <p>Jim Warner: https://www.linkedin.com/in/jwwarner/</p> <p>Snowflake: https://www.snowflake.com/en/</p> <p><br></p> <p>Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/</p> <p>John Wallace: https://www.linkedin.com/in/johnwallace-/</p> <p>LiftLab: https://www.liftlab.com/</p>
July 29, 2024
CYE 7 – The Pressure to Perform: Where Innovative Brands Need to Invest in their Marketing Spend Portfolio
<p>We invited Matthew Skai, Vice President of Consumer Marketing, at L Catterton. L Catterton is the world’s leading consumer growth investor.</p> <p><br></p> <p>We talk about: </p> <p><br></p> <p>- Treating Your Marketing Mix as an Investment Strategy</p> <p>- The Evolution and Number of Marketing Channels</p> <p>- How to Allocate Spend for Category Building vs. Brand Building</p> <p>- Metrics That Brands Cling to</p> <p>- The Future of Video Production and Talent in Marketing</p> <p>- Measuring the Success of Influencer Programs</p> <p>- The Limitations of Media Mix Models</p> <p>- Navigating Change Management in Marketing</p> <p>- The Importance of Product Quality in Marketing</p> <p><br></p> <p>Matthew Skai: https://www.linkedin.com/in/matthewsadofsky/</p> <p>L Catterton: https://www.lcatterton.com/</p> <p><br></p> <p>Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/</p> <p>John Wallace: https://www.linkedin.com/in/johnwallace-/</p> <p>LiftLab: https://www.liftlab.com/</p>
9 total episodes available
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