Tips and best practices to help arts and cultural organizations thrive in the 21st century.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Cuseum Podcast
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Podcast Overview
Tips and best practices to help arts and cultural organizations thrive in the 21st century.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
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Publishing Since
3/18/2020
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Recent Episodes

May 13, 2020
Exploring the Future of Museums in the Era of Coronavirus
<p>After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.</p><br><p>Join <strong>Dan Sullivan</strong> (Head of Growth and Partnerships @ <strong>Cuseum</strong>), <strong>Tim O’Connell</strong> (Director of Membership & Annual Giving @ <strong>North Carolina Museum of Art</strong>), <strong>Julie Knight </strong>(Director of Membership @ <strong>San Francisco Museum of Modern Art</strong>), <strong>Sewon Barrera</strong> (Digital Marketing Manager @ <strong>Exploratorium</strong>) & <strong>Daniel Vincent </strong>(Director of Membership @ <strong>Trustees of Reservations</strong>) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

May 13, 2020
Preparing to Reopen: Experimenting with New Digital Revenue Streams On the Road to Reopening
<p>Since the COVID-19 pandemic forced museums, zoos, and cultural attractions to close their doors, many have admirably turned their attention to new digital content projects, virtual public programs, and online events to help keep audiences engaged. Now, after two months of closures, many organizations are also beginning to monetize these digital initiatives through entrance fees, “pay what you wish” models, and other methods. Even as organizations open their doors (or plan to open their doors) to visitors once again, many are finding that the reduced capacity and restrictions on physical events and summer camps are placing greater importance on generating revenue through digital engagement initiatives.</p><br><p>Join <strong>Brendan Ciecko</strong> (CEO and Founder @ <strong>Cuseum</strong>), <strong>Christian Ramirez</strong> (Public Programs Manager @ <strong>Phoenix Art Museum</strong>), <strong>Michelle Mileham</strong> (Director of Education @ <strong>Tracy Aviary</strong>), & <strong>Laura Houston</strong> (Director of Education @ <strong>Elmwood Park Zoo</strong>) & as they explore various ways to monetize virtual programming and digital offerings. This webinar will explore ways to monetize traditional programming that has been shifted to digital platforms, as well as creative ideas that have generated new revenue streams. This discussion will also address some of the challenges related to reopening that cultural organizations are continuing to face.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

May 11, 2020
Membership Mondays: Membership Marketing, Audience Shifts & Community Engagement after Coronavirus
<p>After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.</p><br><p>Join <strong>Dan Sullivan</strong> (Head of Growth and Partnerships @ <strong>Cuseum</strong>), <strong>Tim O’Connell</strong> (Director of Membership & Annual Giving @ <strong>North Carolina Museum of Art</strong>), <strong>Julie Knight </strong>(Director of Membership @ <strong>San Francisco Museum of Modern Art</strong>), <strong>Sewon Barrera</strong> (Digital Marketing Manager @ <strong>Exploratorium</strong>) & <strong>Daniel Vincent </strong>(Director of Membership @ <strong>Trustees of Reservations</strong>) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
19 total episodes available
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