Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.
Customer Academy Playbook
Claim This Podcastby ThinkThru, Inc.
9 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.
Language
🇺🇲
Publishing Since
7/8/2022
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Recent Episodes
March 9, 2023
Your Customer Education Will Fail If You Don't Do This.
<p>Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year?</p><p><strong>Is it even possible to guarantee</strong> that starting a customer education program will ACTUALLY do everything customer education promises to do?<br>The promises of Customer Education are many:</p><ul><li>faster onboarding, </li><li>reduced support tickets,</li><li>amazing community, and brand awareness</li></ul><p>(plus tons of other benefits of course...)</p><p>In this issue of the Customer Academy Playbook, Matt Tidwell shares the single most important factor for your customer education program’s success.</p><p>Get 1 actionable tip like this in your inbox each week with our newsletter, the Customer Education Blueprint: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxOTG9UMzI2WkdnbVVJZGpDVVVSdW1SNWJEZ3xBQ3Jtc0trQ0V0LUt0UUp3cDk0Z3ZkY2FsaWp2VUlwMWoxeWU4Rnc3aTFfZTd2RW1nQm1HNGZocGQxT3NFckd4NFNsdXJnZXR0MGpBUV9oV2tfdnBCYTdHZVB4LVl6UWlEUHRndmlmbHVyQUtEaTA3eTNjNEZ5bw&q=https%3A%2F%2Fwww.thinkthru.co%2Fnewsletter&v=zRIH2C8-cCk">https://www.thinkthru.co/newsletter</a></p>
February 21, 2023
Hybrid Customer Education Models
<p>This week we're looking at "customer education" and its role as a "service" within a product organization.</p><p>Customer education teams often fall under "client success" which makes sense because we help customers get to value in a product. BUT, I'm predicting a shift this year (and years to come) where our education services teams provide strategic value, leverage hybrid delivery models, or impact our clients with direct services and more.</p><p>In this episode, Matt dives into the process of building a hybrid education services team and shares the 3 pieces of a successful hybrid service offering.</p>
February 20, 2023
Messing Up The Big 3 - CMS, CRM & LMS
<p>In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to be done. </p><p>Specifically, Matt breaks down how your CRM, CMS, and LMS should function and what to consider when planning an investment in training technologies.</p>
9 total episodes available
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This podcast updates daily.
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