Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Customer Conversations

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by Sean Boyce and Stuart Balcombe

5.0(2 reviews)

28 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.

Language

🇺🇲

Publishing Since

4/21/2020

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Recent Episodes

September 22, 2020

Understanding the Demand Side with The Re-Wired Group’s Bob Moesta

Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover <ul> <li>Defining and applying the demand side</li> <li>Where to start with identifying the “struggling moment”</li> <li>The limitations of correlation in assessing customer behavior</li> <li>An atomistic approach to the customers buying timeline</li> <li>Trading off money, time and knowledge</li> <li>What causes the transition from passive to active looking</li> </ul> Resources: <ul> <li>Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q</li> <li>The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232</li> <li>Shape Up, by Ryan Singer - https://basecamp.com/shapeup</li> <li>Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/</li> <li>The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx</li> </ul> Connecting with Bob: <ul> <li>Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos</li> <li>Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/</li> </ul>

September 15, 2020

Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan

Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover  <ul> <li>What it means to build a digital strategy </li> <li>Managing necessary organizational change </li> <li>Interchange from digital to brick and mortar </li> <li>Ensuring complementary online and offline strategies</li> <li>What can be done to reduce "friction" for the consumer </li> <li>Determining whether or not to offer DTC</li> </ul> Resources:  <ul> <li>Digital Commerce 360 - https://www.digitalcommerce360.com/product/b2b-ecommerce-market-report/?utm_source=GA&utm_medium=CPC&utm_campaign=2020B2BECMarket&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jrjpcDb0pI8rREID_ok2doy1vfIW0gsHZ_2Z4FyeFFShhaoxCs3eBoCC-gQAvD_BwE</li> <li>Digital Shelf Institute - https://www.salsify.com/digitalshelfinstitute</li> <li>The Digital Transformation Playbook - https://www.goodreads.com/book/show/27797899-digital-transformation-playbook</li> <li>The Retail Ecommerce Playbook - https://www.forrester.com/playbook/The+Retail+eCommerce+Playbook+For+2020/-/E-PLA440</li> </ul> Connecting with Michael  <ul> <li>Connect with Michael On LinkedIn - https://www.linkedin.com/in/michael-g-callahan-b3331516/</li> <li>Connect with Michael Over Email at michaelc@maytex.com</li> </ul>

September 1, 2020

Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover <ul> <li>The difference between product fit vs. go to market fit</li> <li>Expanding from early adopters and engaging the early majority</li> <li>Monitoring a customers risk profile</li> <li>Defining and managing a post-sales cycle </li> </ul> Resources: <ul> <li>Product Lifecycle - <a href="https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091">https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091</a></li> <li>Crossing The Chasm - <a href="https://www.goodreads.com/book/show/61329.Crossing_the_Chasm">https://www.goodreads.com/book/show/61329.Crossing_the_Chasm</a></li> <li>Sales Enablement Podcast - <a href="https://www.ringdna.com/sales-enablement-podcast-with-andy-paul">https://www.ringdna.com/sales-enablement-podcast-with-andy-paul </a></li> </ul> Connecting with Jeff: <ul> <li><a href="https://www.linkedin.com/in/jeffbethechange/">Connect with Jeff on LinkedIn</a> - <a href="https://www.linkedin.com/in/jeffbethechange/">https://www.linkedin.com/in/jeffbethechange/ </a></li> </ul>

28 total episodes available

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What is Customer Conversations?: Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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