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Customer Data Perspectives

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by CDP.com

9 episodes

Updated Daily

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Podcast Overview

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com

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Publishing Since

5/13/2022

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Recent Episodes

October 26, 2022

Breaking the Retail Disconnect with Relevancy I Ted Rubin

As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "<a href="http://tedrubin.com/book-launch-retail-relevancy-how-brands-and-retailers-will-connect-with-shoppers-in-a-post-physical-retail-world/(opens%20in%20a%20new%20tab)" rel="noopener noreferrer" target="_blank">Retail Relevancy</a>," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys. Host: <a href="https://www.linkedin.com/in/isaacsacolick/" rel="noopener noreferrer" target="_blank">Isaac Sacolick</a>, <a href="https://www.starcio.com/" rel="noopener noreferrer" target="_blank">StarCIO</a> Guest: <a href="https://www.linkedin.com/in/tedrubin/" rel="noopener noreferrer" target="_blank">Ted Rubin</a>, Author, Speaker, Social Marketing Strategist Related Reading <ul> <li>Learn <a href="https://cdp.com/articles/customer-experience-management-how-to-provide-an-exceptional-omnichannel-customer-experience/" rel="noopener noreferrer" target="_blank">how to provide an exceptional omnichannel customer experience</a></li> <li>Explore <a href="https://cdp.com/articles/cx-analytics-measuring-and-improving-customer-experience/" rel="noopener noreferrer" target="_blank">how to measure and improve the CX with analytics</a></li> <li>Dive into our <a href="https://cdp.com/articles/customer-journey-mapping-guide/" rel="noopener noreferrer" target="_blank">complete guide to customer journey mapping</a></li> </ul> For the full transcript and additional insights, visit <a href="http://www.cdp.com/" rel="noopener noreferrer" target="_blank">www.cdp.com</a>.

September 28, 2022

Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute

Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “<a href="https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/1637740794/" rel="noopener noreferrer" target="_blank">Marketing Artificial Intelligence</a>,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In this episode of Customer Data Perspectives, we dive into how AI is changing the way marketers think about strategy and execution, some interesting findings on consumer sentiment around AI, why responsible AI matters, and some surprising takes on what innovation may hold for AI in the future. Host: <a href="https://www.linkedin.com/in/isaacsacolick/" rel="noopener noreferrer" target="_blank">Isaac Sacolick</a>, <a href="https://www.starcio.com/" rel="noopener noreferrer" target="_blank">StarCIO</a> Guest: <a href="https://www.linkedin.com/in/paulroetzer/" rel="noopener noreferrer" target="_blank">Paul Roetzer</a>, founder and CEO, <a href="https://www.marketingaiinstitute.com/" rel="noopener noreferrer" target="_blank">Marketing AI Institute</a> Related reading: <ul> <li>Explore what other experts say about <a href="https://cdp.com/articles/how-ai-is-transforming-marketing/" target="_blank">how AI is transforming marketing</a></li> <li>Dive deeper into the findings from <a href="http://cdp.com/" rel="noopener noreferrer" target="_blank">CDP.com</a>’s <a href="https://cdp.com/articles/report-consumers-open-to-ai-in-marketing-but-privacy-concerns-remain/" target="_blank">AI & Consumer Sentiment survey</a></li> <li>Explore <a href="https://cdp.com/articles/enterprise-ai-trends/" target="_blank">AI trends for 2022 and beyond</a></li> </ul> For the full transcript and additional insights, visit <a href="http://www.cdp.com/" rel="noopener noreferrer" target="_blank">www.cdp.com</a>.

August 17, 2022

Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations. Host: <a href="https://www.linkedin.com/in/isaacsacolick/" rel="noopener noreferrer" target="_blank">Isaac Sacolick</a>, <a href="https://www.starcio.com/" rel="noopener noreferrer" target="_blank">StarCIO</a> Guest: <a href="https://www.linkedin.com/in/allisonschiff/" rel="noopener noreferrer" target="_blank">Allison Schiff</a>, Managing Editor, <a href="https://www.adexchanger.com/" rel="noopener noreferrer" target="_blank">AdExchanger</a> Related reading: Tips on <a href="https://cdp.com/articles/3-ways-to-improve-your-ad-spend-with-a-cdp/" rel="noopener noreferrer" target="_blank">how to improve ad spend with a CDP</a> Learn <a href="https://cdp.com/articles/data-privacy-governance-best-practices/" rel="noopener noreferrer" target="_blank">best practices for data privacy and governance</a> For the full transcript and additional insights, visit <a href="http://www.cdp.com/" rel="noopener noreferrer" target="_blank">www.cdp.com</a>.

9 total episodes available

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What is Customer Data Perspectives?: How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.

Learn more at www.CDP.com
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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