- 68
- Episodes
- 12
- Transcribed
- 3
- Ratings
- Monthly
- Cadence
- 2018
- First episode
About Customer First Thinking
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
- Publisher
- Stephen Shaw
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 16 Oct 2018
- Latest episode
- 26 Oct 2026
Latest episodes
12 of 68 episodes have a transcript.
26 Oct 2026TRANSCRIPT
Rethinking the Agency Model: An Interview with Michael Farmer, Chairman and CEO, Farmer & Company
21 Aug 2026TRANSCRIPT
Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce
6 Aug 2026TRANSCRIPT
Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design
Inside a recent episode
Rethinking the Agency Model: An Interview with Michael Farmer, Chairman and CEO, Farmer & Company
Published 26 Oct 2026 · Transcript excerpt
[…] And so here was the problem. The workloads were about to explode because now they were going to be doing Facebook and everything else. Later on, the number of digital and social deliverables was going to skyrocket. It was work they weren't used to, and it's work they didn't actually even want to do. […]
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See plansWho has been a guest on Customer First Thinking
Names identified in recent episode analyses. Showing up to five guests.
- Michael Farmer
- Martin Kihn
- Jean-Pierre Lacroix
- Aaron Dauphinee
- Jim Sterne
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 2 ratings
- Spotify
- 5.0 / 5
- 1 ratings
Podcast Authority Score: 31 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 34
- Social presence
- 0
- YouTube
- 0
- Engagement
- 68
Contact Customer First Thinking
- Guest appearances
- Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Customer First Thinking
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Customer First Thinking take guests?
The show does not typically feature guests, based on episode analyses.
Where can I read transcripts?
12 of 68 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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