Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
Customer First Thinking
Claim This Podcastby Stephen Shaw
5.0(3 reviews)
64 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇨🇦
31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement68
Podcast Overview
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
Language
🇺🇲
Publishing Since
10/16/2018
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31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement68
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
1h 6m
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good
Show Notes Quality
3.0/5
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poor
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Every 46 days
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Recent Episodes
June 1, 2026
The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing
Jim Sterne, President of Target Marketing, discusses how AI enables true one-to-one marketing, freeing creatives to focus on customer happiness in this interview.
May 20, 2026
Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud.
Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud, explains how loyalty programs must evolve beyond simple rewards to truly engage customers in this interview.
April 14, 2026
Leading with CX: An Interview with Tom DeWitt, Founder and Executive Director of the XMGlobal Collaborative
<p><span style= "font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;"> Too many companies today still think that improving CX is all about fixing what's broken. But for CX to make a meaningful difference in the health and success of a business, management should strive to make the everyday lives of customers better. That's why the concept of "Helpfulness" should be adopted as a core enterprise operating principle, says CX pioneer Tom DeWitt.</span></p>
64 total episodes available with 8 transcripts
Deep-dive analytics for Customer First Thinking
Frequently asked questions
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- What is Customer First Thinking?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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