This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if you want to improve your company's sales without adding one penny to your advertising budget, you've found the right podcast. We welcome your questions, and we'll give you both the overall strategy and the tactics to get your business taking off.
The word "Emotional" is a trigger word for me. When I hear it, I want to ask the person that said it "you don't fully understand emotions, do you?"
Emotions are separate from feelings, and they are far more powerful, because they cause people to take actions. Additionally, we can trigger specific emotions in people, so that in reality, they aren't in control of their emotions. This begs the question, "How can someone be emotional, when they really don't have any control over them?"
I'm going to reveal in this episode how emotions are triggered, and how to use them to persuade people to buy your product, go out on a date with you, or whatever it is that you want them to do.
6 Aug 2023
51 - The Essence of Typing People
How most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about.
But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typing people.
Behavior is demonstrated by consistent actions. If you do the same thing over and over, that is what behavior is all about. But where do "actions" arise from? They come about because of the decisions we make. So in essence personality is linked to our decisions, and if we can understand decisions we can type more easily.
Most people then ask the question, how do people make decisions? The attempt to that question leads to the study of how the brain works - how it's wired. In the personality world, this leads to the topic of "cognitive functions." There are 8 cognitive functions, and the order in which people rely on them to make decisions is called their cognitive stack. But does knowing how people make decisions lead us to any new methods of typing others?
Instead of asking how people make decisions, what if you asked "why did a person make that particular decision?" This question has an answer. It is because they selected the option which had the most value to them. This opens up the door to studying values.
If you study values, and classify them by the personality temperament of the person making the choices, you will find that people with similar personalities have similar values. This opens up a new way of typing others. You can look at their values, and simply look up in a table which personality temperament would most likely have those values.
This presents a quick way of typing people, because values are easy to view.
And once you know their values, you actually have the motivation of people. You have the "why are they buying?"
So instead of looking at behavior, or going down the dead end road of cognitive functions, if you want a fast and accurate way of typing someone, use "values."
If you would like to learn more about how to type someone, and to also use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: "Easy Selling Using Personality Type." (https://www.udemy.com/course/easy-selling-using-personality-type/?referralCode=E054463D126C2ADA4931) You can also get my book "Selling By Personality Type." (https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA/ref=sr_1_3?keywords=Selling+by+Personality+Type&qid=1571496895&sr=8-3)Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets. (https://customersecrets.com/)
30 Jul 2023
50 - Why Personality Hasn't Taken Off and Gone Mainstream
You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision?
In this episode, I'll go through the main reason that personality as a tool, hasn't taken off, and why it isn't likely to do so.
The reasons include:
1. Researchers that study human behavior often don't bother to include this component in their research. So they miss the patterns that could actually explain a lot of behavior.
2. Even if they did include it, there is so much "mis-typing" of people, putting them into the wrong category, that would distort the patterns. You wouldn't be able to draw conclusions from the data, if the data was wrong to begin with.
3. Alternate theories of human behavior exist, and these sometimes have some small amount to truth to them that could explain behavior. For example, using demographics like age categories will explain some behavior. But not all... It falls apart quite easily. Other alternate theories of behavior are "birth order" and astrology (zodiac).
4. Even within the type community, many experts will say that behavior can be explained by emotions like shame or levels of self-esteem.
5. The biggest impediment to personality theory as a way of explaining behavior, is the theory that "behavior is learned from parents or environment." This is so engrained into society as gospel truth, that to dislodge it next to impossible.
We go on to explain that behavior comes from our values. These "values" are imprinted in our DNA, and we inherit them. We don't learn them. This is very difficult for people to grasp, because it goes against the theory that we learn everything.
It also doesn't seem fair. As it means that there is a genetic lottery, and we're all losers because we didn't get to pick our values.
But nature has a plan for you. It has given you some tremendous advantages that you have over other people -- if you are willing to accept the limitations you also have been given.
This episode also gives a couple of genetic clues that you can use to type a segment of the population as to their personality temperament.
If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: "Easy Selling Using Personality Type." (https://www.udemy.com/course/easy-selling-using-personality-type/?referralCode=E054463D126C2ADA4931) You can also get my book "Selling By Personality Type." (https://www.amazon.com/Selling-Personality-Type-Values-Triggers-ebook/dp/B00U838UBA/ref=sr_1_3?keywords=Selling+by+Personality+Type&qid=1571496895&sr=8-3)Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets. (https://customersecrets.com/)
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