Weekly Customer Success Tactics that help you boost retention and become a better Customer Success Manager.
Customer Success Weekly
Claim This Podcastby SAASCOLLECTIVE
8 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Weekly Customer Success Tactics that help you boost retention and become a better Customer Success Manager.
Language
🇺🇲
Publishing Since
1/29/2021
2 verified contact emails on file for Customer Success Weekly
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Recent Episodes
March 12, 2021
Finding right fit customers
<p>We can support the Sales and Marketing in attracting better customers. Here's how.</p>
March 5, 2021
Pushing Back To Sales And Product (And How It Helps Your Relationship)
<p>Do you want to be taken more seriously as a Customer Success Manager? You need to push back. Here’s how and why pushing back will help you collaborate better with your colleagues.</p>
February 26, 2021
How To Make Marketing Your Best Friend As Customer Success Manager (And Create Better Case Studies)
<p>I love a solid case study. And many potential customers do, too!</p> <p>But most Customer Success teams are somewhat reactive when it comes to their relationship with Marketing. They are asking for a case study? Okay, let’s pull something out of our sleeves!</p> <h2>Let’s Be Proactive, Shall We?</h2> <p>I believe that Customer Success should actually be leading new case studies. Here’s why:</p> <p>You know what works, and for which types of customers in which verticals and industries your product is a great fit. Marketing likely only sees the shiny logos.</p> <p>That also means that you can identify the real success stories – the ones that really added value to the customer. The result: Such a case study can be used to attract more similar customers.</p> <p>You already have the playbooks. You know the drill. You understand the challenges in attracting and onboarding these customers – and making them successful. It doesn’t take a lot of effort, and you will enjoy this role way more.</p> <h2>But There’s Also A Responsibility</h2> <p>Not so fast: While it’s important to find the stories of good-fit customers, you have another responsibility, too.</p> <p>A case study is only as good as the story it’s telling. And we all know that some clients are just a *wee* bit more boring than others. Maybe they’re not great storytellers. Maybe their business isn’t so inspiring.</p> <p>What I’m saying is: You will make Marketing’s job much easier by also looking for customers that like to talk, and that are good at it. This gives Marketing more wiggle room to turn it into a great story.</p>
8 total episodes available
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Frequently asked questions
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- What is Customer Success Weekly?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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