Leading an organization to success requires a relentless focus on your most important stakeholder: the customer. Ross Fulton, Valuize CEO + Founder, interviews trailblazing recurring revenue leaders that are transforming the future of B2B value selling and success. Each episode contains powerful insights that will help your business create more value for your customers and maximize Net Dollar Retention as a result.

Podcast Overview
Leading an organization to success requires a relentless focus on your most important stakeholder: the customer. Ross Fulton, Valuize CEO + Founder, interviews trailblazing recurring revenue leaders that are transforming the future of B2B value selling and success. Each episode contains powerful insights that will help your business create more value for your customers and maximize Net Dollar Retention as a result.
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Publishing Since
8/19/2021
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Recent Episodes

July 20, 2023
HubSpot’s Jeetu Mahtani On How HubSpot Built And Implemented A Value-Based Customer Engagement Model
<p> Recurring revenue leaders realize that shifting from a reactive legacy engagement model to a predictive and prescriptive approach is the key to driving unparalleled customer value realization. This is exactly what HubSpot did.</p> <p>In the latest episode of the Customer Valuecast, <a href="https://www.linkedin.com/in/jeetumahtani/" target="_blank" rel="noopener noreferer">Jeetu Mahtani</a>, EVP, Customer Success at HubSpot, shares HubSpot’s journey to building a value-focused customer engagement model and how you can do the same in your organization by leveraging the right team, technology and data.</p> <p><br></p> <p>-----------</p> <p>Visit <a href="https://www.valuize.co/" target="_blank" rel="noopener noreferer">Valuize.co</a> to:</p> <p><a href="https://www.valuize.co/all-resources/digital-customer-success-ebook/" target="_blank" rel="noopener noreferer">- Design</a> an impactful digital-led approach to driving customer success</p> <p>- <a href="https://www.valuize.co/maximize-customer-intelligence-reduce-cognitive-load/" target="_blank" rel="noopener noreferer">Maximize</a> customer intelligence by reducing your team's cognitive load</p> <p><a href="https://www.valuize.co/boost-customer-journeys-with-digital-strategies/" target="_blank" rel="noopener noreferer">- Boost</a> your customer journeys with cutting-edge digital strategies </p>

June 8, 2023
Siemens' Samrat Tandon On Supercharging Net Dollar Retention With Customer Success Qualified Leads
<p>Driving Net Dollar Retention is an enterprise-wide strategy and the secret weapon in driving revenue expansion from customers is your Customer Success organization and their ability to generate Customer Success Qualified Leads (CSQLs). But, tying CS to your company’s strategic growth and revenue can be tricky to maneuver. It requires clear processes, tailored training, clear incentivization structures and a steadfast commitment to delivering optimal customer value. </p> <p>In this episode of the Customer Valuecast podcast, host <a href="https://www.linkedin.com/in/rossfulton/" target="_blank" rel="noopener noreferer">Ross Fulton</a> chats with <a href="https://www.linkedin.com/in/samrattandon/" target="_blank" rel="noopener noreferer">Samrat Tandon</a>, Global VP Customer Success at Siemens, about the incredible value of investing in Customer Success Qualified Leads and how you can create the workflows, incentives and rules of engagement necessary to making this program a success. </p> <p>On This Episode, You’ll Learn:</p> <ul> <li>The benefits and impact of integrating a CSQL motion into the overall NDR motion</li> <li>The rules of engagement, workflows and incentives that you must put in place to make this integration and collaboration between Sales and Customer Success a success</li> <li>Tips and best practices for leaders looking to launch and implement a new CSQL motion or improve their existing CSQL program</li> </ul> <p><br></p> <p>----------</p> <p><br></p> <p>Visit <a href="https://www.valuize.co/customer-success-resources/" target="_blank" rel="noopener noreferer">Valuize.co</a> for more cutting-edge resources and discover:</p> <ul> <li><a href="An Innovative Approach To Improving NDR" target="_blank" rel="noopener noreferer">An Innovative Approach</a> to Improving NDR</li> <li><a href="https://www.valuize.co/all-resources/uniting-pre-and-post-sales-around-value-selling-ebook/" target="_blank" rel="noopener noreferer">How to Unite</a> Pre-Sales & Post-Sales Around Value Selling and Success</li> <li><a href="https://www.valuize.co/all-resources/scale-your-digital-customer-engagement-model-webinar/" target="_blank" rel="noopener noreferer">How to Start, Staff and Scale</a> Your Digital Customer Engagement Model</li> </ul> <p><br></p> <p> </p>

May 11, 2023
ChurnZero's Allison Tiscornia On Maximizing Net Dollar Retention By Assigning Customer Success With Revenue Accountability
<p>Revenue accountability is one of the most hotly-debated and divisive topics in the recurring revenue world. While traditionally, deeply-entrenched silos have excluded Customer Success from the revenue conversation, more and more organizations are seeing the strategic value in assigning CS with some revenue responsibility. </p> <p>In this episode, host <a href="https://www.linkedin.com/in/rossfulton/" target="_blank" rel="noopener noreferer">Ross Fulton</a> chats with <a href="https://www.linkedin.com/in/allisontempletiscornia/" target="_blank" rel="noopener noreferer">Allison Tiscornia</a>, CCO at ChurnZero, to share why excluding your Customer Success team from revenue accountability may be hindering your ability to maximize Net Dollar Retention and how you can equip your CS organization with the skills and competencies they need to succeed with this accountability. </p> <p>-----------</p> <p>Learn more and visit Valuize.co to:</p> <p>- <a href="https://www.valuize.co/all-resources/maximize-revenue-webinar/" target="_blank" rel="noopener noreferer">Evolve</a> your revenue ecosystem with a CRO’s perspective on the biggest opportunities for unparalleled NRR</p> <p>- <a href="https://www.valuize.co/all-resources/uniting-pre-and-post-sales-around-value-selling-ebook/">Unite </a>pre-sales & post-sales around value selling and success</p> <p>- <a href="https://www.valuize.co/net-dollar-retention/" target="_blank" rel="noopener noreferer">Discover</a> the What, Why & How of Net Dollar Retention, your most important success metric</p> <p> </p>
29 total episodes available
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