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Cutting Chai Stories: Write copy that feels good

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by Jayati Vora

5.0(18 reviews)

97 episodes

Updated Daily

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Podcast Overview

Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe

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Publishing Since

3/23/2020

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Recent Episodes

October 20, 2022

S4 Ep 22: 15 writing prompts for email marketing and social media

Welcome to the final episode of Season 4! Have some writing prompts to tide you over till Season 5,--including one for Halloween--another one for Diwali (or whatever other festival speaks to you)--plus the writing prompt that keeps on giving You'll want to grab a pen and paper before you dive in! If you liked these prompts but want more guidance and accountability to turn them into marketing content, sign up for my storytelling and marketing workshop on Oct 28th, where you'll actually do some writing during the session and leave with solid drafts to use right away: https://cuttingchaistories.com/product/un-bore-yourself-2/ (Seats are limited, because it'll be an intimate session, so don't wait on this) And while I look forward to seeing you back here for Season 5, in the meantime, you can keep in touch for more writing goodness like this on my email list, subscription to which is totally free, and which doesn't take a seasonal hiatus like this show. Sign up to get my twice-weekly email newsletter, Chai in my Inbox, here: www.cuttingchaistories.com/subscribe

October 13, 2022

S4 Episode 21: Hooking your readers with your About Me page

In today's episode, listen in on a clip of a coaching call with Judy Pavone, who came to me with this question: "I have a really hard time talking about myself, and explaining what I do, and figuring out how much to share of myself that doesn't overwhelm people, and make them think -- 'What? Why do I need to know this?''" She wasn't happy with her About Me page on her website, so we worked on it in real time. Listen in for the original, and what we did to transform it. And if you're not happy with your About Me page, here are a few things to keep in mind from this episode that might help: 1) Start with a story. Stories captivate our attention. When we listen to an engaging story, we stop daydreaming and thinking about our grocery list, and instead we are transported to that moment in time that the story is happening. So start with a story. 2) Set the scene. Imagine you're an illustrator for a children's book. Or the videographer of a film. What are you pointing your camera at? What do you draw on the page? Tell us. 3) Try to show, not tell. Telling is important too, but from what I see, most people do too much of telling and not enough telling. Give us an example.  4) Edit edit edit. What you wrote down is just the first draft. Now it's time to make it better. 5) Try to play with the order of your sentences, or words. Or the order in which you're presenting information. What would happen if you started at the end?----Before you go -- I wanted to tell you about Un-Bore Yourself 2. It's a workshop I'm holding on Friday, October 28th, and it's going to be AWESOME. It's all about storytelling and how to use in your marketing. We're going to first have a masterclass in how to tell a story, all the elements you need for an engaging story, how to turn a boring story interesting, AND, most importantly, how to use it in your marketing.  Stories are the best way to supercharge your marketing -- you JUST saw it in action on Judy's About page.  But most of us aren't using stories in our marketing, or we're using stories that aren't relevant, or our stories are simply boring.  So in Un-Bore Yourself 2, we're going to cover 3 strategies to link UNRELATED stories to your marketing, and best of all, just like in the call with Judy, we're going to do some actual WRITING during the workshop so you'll leave with some content you can start to put out there. It's 3 hours, it's on Zoom, and it's from 10 am to 1 p.m. Eastern Time on October 28th. Sign up here: https://cuttingchaistories.com/product/un-bore-yourself-2/ ----More about Judy: Judy Pavone spent many years serving as an elementary school teacher and reading specialist. Her greatest passion is bringing children’s literature to life, joyfully engaging kids and their families while creating life-long learners.Follow her on Instagram @creatingajoyfulreader.

October 6, 2022

S4 Ep 20: Vanquishing the story gremlin

You may not know it, but there's a story gremlin sitting inside us, choking us when we try to turn a story into the dreaded "M" word: MARKETING.We are all perfectly adequate, even competent or dare I say thrilling storytellers when it comes to talking about what just happened to us in swim class.But when we need to WRITE, as opposed to TALK; or when our stories need to have a PURPOSE that's linked to our business, well, that's when the story gremlin strikes and our riveting anecdotes turn dry like charred toast. Then what comes out the other end are— >> Stories that are irrelevant to your marketing purpose and therefore unconvincing or unsuccessful>> Stories that don’t really go anywhere>> Stories that don’t really FEEL like stories at allIn today's episode of Cutting Chai Stories, I take you through the three elements of storytelling that'll help you dissolve the gremlin choking your stories, and show you some practical examples of how to use those elements to tell a compelling story.PLUS how to turn a boring, everyday occurrence into an interesting story for marketing purposes.MENTIONED IN THE EPISODE:Season 4 Episode 3: But Jayati, what do I write ABOUT?? -- for a storytelling based email that turns a boring anecdote into a relevant, interesting missive to the list.AND the Friday 28th workshop, Un-Bore Yourself: A 3-hour workshop on storytelling and generating endless marketingSign up here: https://cuttingchaistories.com/product/un-bore-yourself/

97 total episodes available

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Frequently asked questions

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What is Cutting Chai Stories: Write copy that feels good?: Click. Click. Click.

That’s the sound of you doing anything OTHER than writing your copy.

Sales page needs to be written? Ummm, after my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram…

When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways.

That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate.

Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all.

But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you.

So what's a marketing-shy, overthinking business owner like you to DO???

That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy.

In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics.

Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence.

Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them.

Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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