Cutting Through: The podcast for corporate digital communicators
Claim This Podcastby Bowen Craggs
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Podcast Overview
<p>This is the podcast for corporate digital communicators. If you’re involved in a company’s website or social media channels, this podcast is for you. In each episode you’ll get practical advice, unbiased insights and examples of current best practice brought to you by the experts in global online corporate communications, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bowencraggs.com/our-thinking/podcast/">Bowen Craggs</a>. Leaning on what we’ve learned while helping many of the world’s largest companies measure and improve the effectiveness of their channels and communications, we’ll unpack challenges and explore how you can use your digital channels to build reputation and get noticed for the right reasons.</p>
Language
🇺🇲
Publishing Since
10/4/2024
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Recent Episodes
May 21, 2026
The secret sauce behind Nestlé’s corporate digital comms success
<p>How does the world’s largest food and beverage company maintain its position as a global leader in digital communications? In the latest episode of Cutting Through, Ferhat Soygenis, Global Head of Corporate Identity and Content at Nestlé joins podcast regulars Scott Payton and Jonathan Holt to discuss the "secret sauce" behind Nestlé's enduring run at the top of the Corporate Digital Communications Index. Find out how constant, iterative improvement and cross-department collaboration are helping Nestlé navigate the rise of AI search and get Ferhat’s insights on what to do first if you want to create a comprehensive, AI-friendly corporate FAQ similar to “Ask Nestlé”, the key role that digital marketeers can play in corporate digital comms, and more.</p>
April 22, 2026
What AI really means for corporate digital communicators
<p>In this episode of Cutting Through, Jonathan Holt is joined by Ivan Pollard and Denise Dahlhoff from The Conference Board's Marketing and Communication Center – along with Bowen Craggs' own Scott Payton and Caterina Sorenti – to dig into new research on how AI is reshaping the communications landscape. We unpack the results from a recent survey of senior communicators and marketers and find out: why owned media is surging to the top of the priority list (hint: AI search is the hidden force behind it), why paid advertising and employee social media posts are falling out of favour and what all of this could mean for your team's size, structure and skillsets. If the rise of AI has you feeling a little overwhelmed and unsure what to do next, this episode will help.</p>
March 5, 2026
When to speak out: How to navigate corporate speech in divided times
<p>Speaking out is risky right now (understatement), but is not speaking out on the issues your customers, investors and employees care about the only answer? In this episode of Cutting Through, Scott, Georgia and Jonathan discuss strategies for taking a stand in 2026; why your company’s values might be the North Star you’ve been looking for; and how speaking out via the corporate digital channels can actually bring people together, rather than dividing them further, even in unprecedentedly fractious times.</p>
13 total episodes available
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Frequently asked questions
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- What is Cutting Through: The podcast for corporate digital communicators?
<p>This is the podcast for corporate digital communicators. If you’re involved in a company’s website or social media channels, this podcast is for you. In each episode you’ll get practical advice, unbiased insights and examples of current best practice brought to you by the experts in global online corporate communications, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bowencraggs.com/our-thinking/podcast/">Bowen Craggs</a>. Leaning on what we’ve learned while helping many of the world’s largest companies measure and improve the effectiveness of their channels and communications, we’ll unpack challenges and explore how you can use your digital channels to build reputation and get noticed for the right reasons.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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