About Cutting Through: The podcast for corporate digital communicators
This is the podcast for corporate digital communicators. If you’re involved in a company’s website or social media channels, this podcast is for you. In each episode you’ll get practical advice, unbiased insights and examples of current best practice brought to you by the experts in global online corporate communications, Bowen Craggs (https://www.bowencraggs.com/our-thinking/podcast/). Leaning on what we’ve learned while helping many of the world’s largest companies measure and improve the effectiveness of their channels and communications, we’ll unpack challenges and explore how you can use your digital channels to build reputation and get noticed for the right reasons.
In this episode of Cutting Through, Lukas Preuss, Digital Communications Manager at Bosch, joins Scott Payton and Jonathan Holt to talk through the thinking and techniques behind Bosch’s phenomenal rise up the Corporate Digital Communications Index. Within a few years under Lukas’s leadership, Bosch has gone from mid-list to joint number one in the Index – all while balancing careful governance with a sense of authenticity and fun. Find out how Lukas and the team map out and execute continuous improvements; how they select and hone the rich stories that appear on bosch.com (http://bosch.com); Lukas’s views on the looming changes ahead for all digital comms teams; and more.
25 Jun 2026
Not your parents’ investor relations
As retail investors and analysts get younger and AI continues to shake up how things are done, some companies’ IR communicators are experimenting with fresher, more casual ways of engaging these audiences online. In this episode of “Cutting Through”, podcast regulars Jonathan Holt, Scott Payton and Georgia Barrett unpack how IR is changing, how communications teams can navigate the opportunities (and the risks), and why getting this right could unlock your company’s visibility in AI searches, even where non-investor queries are concerned.
21 May 2026
The secret sauce behind Nestlé’s corporate digital comms success
How does the world’s largest food and beverage company maintain its position as a global leader in digital communications? In the latest episode of Cutting Through, Ferhat Soygenis, Global Head of Corporate Identity and Content at Nestlé joins podcast regulars Scott Payton and Jonathan Holt to discuss the "secret sauce" behind Nestlé's enduring run at the top of the Corporate Digital Communications Index. Find out how constant, iterative improvement and cross-department collaboration are helping Nestlé navigate the rise of AI search and get Ferhat’s insights on what to do first if you want to create a comprehensive, AI-friendly corporate FAQ similar to “Ask Nestlé”, the key role that digital marketeers can play in corporate digital comms, and more.
22 Apr 2026
What AI really means for corporate digital communicators
In this episode of Cutting Through, Jonathan Holt is joined by Ivan Pollard and Denise Dahlhoff from The Conference Board's Marketing and Communication Center – along with Bowen Craggs' own Scott Payton and Caterina Sorenti – to dig into new research on how AI is reshaping the communications landscape. We unpack the results from a recent survey of senior communicators and marketers and find out: why owned media is surging to the top of the priority list (hint: AI search is the hidden force behind it), why paid advertising and employee social media posts are falling out of favour and what all of this could mean for your team's size, structure and skillsets. If the rise of AI has you feeling a little overwhelmed and unsure what to do next, this episode will help.
5 Mar 2026
When to speak out: How to navigate corporate speech in divided times
Speaking out is risky right now (understatement), but is not speaking out on the issues your customers, investors and employees care about the only answer? In this episode of Cutting Through, Scott, Georgia and Jonathan discuss strategies for taking a stand in 2026; why your company’s values might be the North Star you’ve been looking for; and how speaking out via the corporate digital channels can actually bring people together, rather than dividing them further, even in unprecedentedly fractious times.
27 Jan 2026
In the AI age, is authenticity enough?
As AI-generated depictions begin to look all but indistinguishable from the real thing (even when they’re untrue), what are the authenticity signals that can mark your own information out as genuine and believable? From Grok to Star Wars to live examples from the corporate web, we explore the contours of authenticity and trust in our present times – and offer practical advice on how corporate digital communicators can cut through.
19 Dec 2025
A digital sustainability sense check
In this episode, we hear from web sustainability pioneer Tim Frick on how the thinking and guidelines that underpin the web sustainability movement are evolving. If you’re wondering what the explosion of AI (with its famously high carbon impacts) means for web sustainability, how to get the most out of carbon measurement tools or even whether the culture wars might be forcing web sustainability activists into retreat, we’ve got answers. With practical tips on where to start if you’ve been meaning to bump sustainability up on your to-do list.
26 Nov 2025
A brave new world for corporate digital comms
As the AI search era speeds ahead, corporate digital is in the spotlight (and on senior leadership’s agenda) like never before. So, how can you wield this new influence with confidence, and what’s next for the corporate website? Fresh off Bowen Craggs’ annual Index Snapshot tour, Georgia, Scott and Jonathan share what communicators in Europe and the USA are saying about this transformative moment. We also talk with Caterina Sorenti, Head of Editorial at Bowen Craggs, about how corporate social media is evolving.
26 Jun 2025
Can a crisis be a good thing?
This episode explores how digital communicators prepare for and manage crises, finding reasons for optimism amidst challenging times.
13 May 2025
New trends in corporate storytelling
What’s the point of stories and editorial on your corporate website and social media channels in 2025? Do your audiences really want this kind of content, and if so, which groups should you focus on? Where can you find new ideas to keep your storytelling fresh? And what value, if any, does the humble press release have today? Find out in this episode of Cutting Through.
27 Mar 2025
The changing state of search
From Google’s AI Overviews to ChatGPT and DeepSeek, generative AI search tools are transforming how people get information about your company – and everything else. This episode of Cutting Through explores what this really means, and how corporate digital communicators should respond.
14 Feb 2025
A new era for corporate social media?
From Instagram and TikTok to X and LinkedIn, social media platforms are more influential - and yet more volatile - than ever.
In this episode of the podcast, we explore how corporate digital communicators can navigate uncertainty and harness social channels to cut through.
11 Dec 2024
Now what? Digital communications after the US Election
Corporate digital communicators, including Rachel Coglin, explore how to build trust and cut through in a transforming media landscape by leveraging new information delivery methods.
14 Nov 2024
How to navigate the culture wars
Recent elections in the US and elsewhere have highlighted stark polarisation of opinion on companies’ role in society.
For people in charge of corporate websites and social media channels, it’s never been harder to communicate about social and environmental issues without provoking angry pushback – and even mass boycotts – from some audiences.
What’s the answer?
In the second episode of our podcast, Jonathan Holt (Head of Strategic Insights) meets Georgia Barrett (Vice President, USA) and Scott Payton (CEO) to discuss insights, examples, research and practical advice for anyone looking to use corporate digital channels to build trust and cut through in a volatile and divided world.
4 Oct 2024
Efficiency vs Authenticity: AI and corporate digital comms
What does Charlie XCX have in common with corporate digital comms? Where is the line between artifice and intelligence? As generative AI tools enter the mainstream, visible authenticity is essential and the corporate website is becoming more important than ever as the definitive source of company information. In the launch episode of our podcast, Jonathan Holt, Head of Strategic Insights at Bowen Craggs, sits down with Scott Payton (Bowen Craggs’ CEO) and Georgia Barrett (Vice President, USA) to discuss the potential efficiencies, opportunities and risks of generative AI for corporate digital teams.
Visit our episode webpage here: https://www.bowencraggs.com/our-thinking/podcast/ (https://www.bowencraggs.com/our-thinking/podcast/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 11 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
9
Social presence
0
YouTube
0
Engagement
32
Contact Cutting Through: The podcast for corporate digital communicators
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Cutting Through: The podcast for corporate digital communicators?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
