Podcast thumbnail for Cutting Through with Natasha Plowman

Cutting Through with Natasha Plowman

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by Spinning Red

21 episodes
Updated Daily
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Podcast Overview

Cutting Through with Natasha Plowman spotlights the real power of communications in solving business problems. Through candid conversations with leaders across industries, we uncover the messy, the complex, and the unexpected moments where comms made a difference — or missed the mark. Truly honest, strategic and human. Cutting Through is powered by Spinning Red and sponsored by Antiquoted.com - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives.

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Publishing Since

7/23/2025

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Recent Episodes

Episode thumbnail for How behavioural science will help us cut through. With Si Elliott

June 17, 2026

How behavioural science will help us cut through. With Si Elliott

<p>Series 3 has asked how can we cut through with humanity in the age of AI and today we bring a lens from behavioural science expert <a href="https://www.linkedin.com/in/si-elliott/" target="_blank" rel="noopener noreferer">Si Elliott</a>.</p><p>His book <a href="https://mybook.to/CXThinking" target="_blank" rel="noopener noreferer">Customer Experience Thinking</a> is a must read for everyone wanting to navigate and build deeper commercial relationships. </p><p>In this episode we discuss:</p><ul><li><strong>Behavioral Science in Marketing:</strong> How emotional decision-making is needed to drive both commercial and business marketing , requiring empathy alongside technology adoption.</li><li><strong>AI and Automation Ethics:</strong> Are we at risk of two-tier service models; the role of humans for high-empathy tasks and mitigating AI bias</li><li><strong>Customer Experience Innovation:</strong> Si shared insight form St. Louis Soccer Club’s tech-enabled stadium which blends digital tools and personal service for seamless fan engagement</li><li><strong>Cross-Functional Collaboration:</strong> Silos in many business are the block for aligned strategies and sustainable growth - how can we use a human lens to cut through them?</li><li><strong>Leadership and Human Skills:</strong> Empathy, listening, and communication are crucial to maintain human connection - regardless of AI</li><li><strong>Young people and future work:</strong> Si shares how he works with building young people’s confidence and critical thinking. Setting them up for the future. </li></ul><p><br></p><p><a href="https://www.linkedin.com/showcase/cutting-through-podcast/" target="_blank" rel="noopener noreferer">Cutting Through</a> is powered by <a href="https://www.spinningred.com/" target="_blank" rel="noopener noreferer">Spinning Red </a>and sponsored by <a href="https://antiquoted.com/" target="_blank" rel="noopener noreferer">Antiquoted</a>. Produced by <a href="https://kleinerstudios.com/" target="_blank" rel="noopener noreferer">Kleiner Studios</a></p><p>Like and subscribe - season 4 will be out soon. </p><p><br></p>

Episode thumbnail for Human centered AI - Cutting Through with Aleksandra Osipova

May 31, 2026

Human centered AI - Cutting Through with Aleksandra Osipova

<p>With a background in applied mathematics and product development, <a href="https://www.linkedin.com/in/aleksandra-osipova/" target="_blank" rel="ugc noopener noreferrer">Aleksandra</a>, founder of <a href="https://apricitylab.co/" target="_blank" rel="ugc noopener noreferrer">Apricity Lab</a>, brings a unique perspective to our topic for season 3 - how to cut through with humanity in the age of AI. </p><p>The discussion ranges from discussing a human-centered AI focus, where AI should enhance human capability and redesign work, not replace jobs. So we can prioritise long-term human involvement.</p><p>To successful AI integration which combines automation with employee upskilling. Which Aleksandra shares insight of IKEA&#39;s strategy that saved €13 million and boosted customer value.</p><p>We discuss the frustration that customers (ok it is Natasha venting!) have when there is insufficient human interaction in AI development that leads to poor customer experiences. </p><p>A long-term vision is essential and companies must view AI impacts over medium term of 2-5 years. Upskilling is a priority now for both sustainable growth and value generation over perceived short-term efficiency gains. </p><p>Ultimately, clear communications are needed about AI&#39;s role in augmenting human work to prevent talent loss, which can then reduce fears and promote trust, moving discussions beyond the polarised views we are seeing today.</p><p>********</p><p>Cutting Through is powered by <a href="https://www.spinningred.com/" target="_blank" rel="ugc noopener noreferrer"><strong>Spinning Red</strong></a> and sponsored by<a href="https://antiquoted.com/" target="_blank" rel="ugc noopener noreferrer"> <strong>Antiquoted</strong></a><strong> </strong>- where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, panels and perspectives.<br>Like, subscribe and share - want to get involved - connect with <a href="https://www.linkedin.com/in/natashaplowman/" target="_blank" rel="ugc noopener noreferrer">me</a>!</p><p><br></p>

Episode thumbnail for Cutting Through with Vishnee Sauntoo

May 13, 2026

Cutting Through with Vishnee Sauntoo

<p><a href="https://www.linkedin.com/in/vishneesauntoo/" target="_blank" rel="noopener noreferer">Vishnee Sauntoo</a> is an award-winning communications and brand leader with over 20 years’ experience driving impact across climate action, health, human rights, international development, and research.</p><p>In this episode of Cutting Through we continue our conversation on &#39;How can we cut through with humanity in the age of AI&#39; by looking at how the charity sector is adapting. </p><p>We discuss the strategic foundations that all charities need to focus on to build trust, relevance and to connect with their audiences. Being mission critical and using all of the levers that they have to build the elusive term that we call &#39;trust&#39; </p><p>You can find out more here at <a href="https://vscomms.co.uk/" target="_blank" rel="noopener noreferer">VScomms</a></p><p><br></p><p>Cutting Through is powered by <a href="https://www.linkedin.com/company/spinning-red/" target="_self">Spinning Red</a> and sponsored by <a href="https://www.linkedin.com/company/antiquoted/" target="_self">Antiquoted</a> - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives.</p><p>Like, subscribe and share - want to get involved - connect with <a href="https://www.linkedin.com/in/natashaplowman/" target="_blank" rel="noopener noreferer">me</a>!</p>

21 total episodes available

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What is Cutting Through with Natasha Plowman?

Cutting Through with Natasha Plowman spotlights the real power of communications in solving business problems. Through candid conversations with leaders across industries, we uncover the messy, the complex, and the unexpected moments where comms made a difference — or missed the mark. Truly honest, strategic and human.

Cutting Through is powered by Spinning Red and sponsored by Antiquoted.com - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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