O mundo real sobre Experiência do Cliente (CX = Customer Experience) com estratégias, bate papo com profissionais de primeira do mercado que irão compartilhar a verdade nua e crua sobre os desafios em transformar a cultura organizacional para uma cultura Customer Centric.
CXnaReal
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4.3(6 reviews)
22 episodes
Updated Weekly
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Podcast Overview
O mundo real sobre Experiência do Cliente (CX = Customer Experience) com estratégias, bate papo com profissionais de primeira do mercado que irão compartilhar a verdade nua e crua sobre os desafios em transformar a cultura organizacional para uma cultura Customer Centric.
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Publishing Since
2/8/2020
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Recent Episodes
December 20, 2024
S03E04 - O desafio de fazer a experiência virar resultado
Cielo's COO Eduardo Lemos shares insights on how to make experience a business outcome by engaging executives and measuring ROI in CX initiatives.
October 3, 2024
S03E03 - Como o Design faz a diferença nos resultados?
<p>Neste episódio do CXnaReal, exploramos como o design, particularmente através de sistemas de design e da inteligência artificial, pode transformar a experiência do cliente (CX) e impulsionar resultados de negócios. Thiago Hassu, CEO e fundador da Meiuca, compartilhou sua visão sobre como o design se integra à estratégia de CX desde o início, além de oferecer insights práticos e um passo a passo sobre como nossa audiência pode criar experiências de clientes mais eficazes e impactantes.</p> <p>Discutimos também as tendências emergentes, como a combinação de Design System e IA, e como essas inovações estão moldando o futuro dos produtos digitais e da experiência do cliente. O objetivo foi fornecer aos ouvintes, ferramentas práticas e aplicáveis para que possam começar a implementar essas estratégias em suas próprias organizações, garantindo que o design se torne um elemento central em suas abordagens de CX.</p> <p>“Design é sobre fazer a diferença!” - Hassu</p> <p><br /></p> <p> <strong>Conecte com a gente!</strong> <a href="https://www.linkedin.com/in/ellenfrota/" target="_blank" rel="ugc noopener noreferrer">Ellen Frota</a></p> <p><a href="https://www.linkedin.com/in/thiagohassu/" target="_blank" rel="ugc noopener noreferrer">Thiago Hassu</a></p> <p><br /></p> <p>Nos siga!</p> <p><a href="https://www.instagram.com/cxnareal/" target="_blank" rel="ugc noopener noreferrer">@cxnareal</a></p> <p><a href="https://www.instagram.com/ellenfrota/" target="_blank" rel="ugc noopener noreferrer">@ellenfrota</a> </p> <p><br /></p>
July 18, 2024
S03E02 - Entendendo DADOS e CX pela visão Alot
<p>Nesse episódio, Muriel e Fabiano conversaram sobre o uso de dados e CX buscando aprofundar sobre:</p> <ul> <li>Porque ter dados?</li> <li>O que fazer com os dados?</li> <li>Por onde começar?</li> <li>Como é utilizar dados na prática?</li> <li>O que é uma visão BXT?</li> </ul> <p> Fabiano é CEO da Alot, uma empresa martech com visão de consultoria de negócios focada em processos de inovação e qualificação da experiência dos usuários. A Alot possui grandes cases de transformação com Getnet, Tempo e 88i. </p> <p><strong>Nossas redes sociais</strong></p> <p>Linkedin:</p> <p><a href="https://www.linkedin.com/company/cxnareal" target="_blank" rel="noopener noreferer"><br></a></p> <p><a href="https://www.linkedin.com/in/murielgarrido/" target="_blank" rel="noopener noreferer"><br></a></p> <p><a href="https://www.linkedin.com/in/fabianocruzcom/" target="_blank" rel="noopener noreferer"><br></a></p> <p><a href="https://www.linkedin.com/company/alotag/" target="_blank" rel="noopener noreferer"><br></a></p> <p><br></p> <p><br></p> <p><a href="https://www.instagram.com/garrido_muriel/" target="_blank" rel="noopener noreferer"><br></a><br></p> <p><a href="https://www.instagram.com/cxnareal/" target="_blank" rel="noopener noreferer"><br></a><br> </p> <p> </p>
22 total episodes available
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Eduardo Lemos
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Frequently asked questions
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