Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice.
Episode 9: Email Marketing for Musicians: Where Followers Become Fans
Step 4 of the Bond Marketing Funnel.
Email is the most valuable tool an independent musician has, because it's the one place you actually own the relationship with your fans. No algorithm. No disappearing reach. If you spent half the time on email that you spend on social media, your career would look completely different.
In this solo episode, Ariel Hyatt of Cyber PR breaks down Step 4 of the Bond Marketing Funnel: Email. This isn't a lesson on writing a newsletter. It's a mini masterclass on turning subscribers into fans who open, reply, and show up.
You'll learn:
• Why the word "newsletter" can cut your open rates, and what to do instead
• What to actually send: long form letters, curated value drops, and timely updates
• Why replies are the secret to staying out of spam
• Why cleaning dead subscribers off your list makes it stronger
• How a three part welcome series turns new signups into real fans
Want the step by step on growing your list? Read the Musician's Guide To Growing A Massive Email List: https://cyberprmusic.com/call-to-action-10-ways-to-grow-one-gigantic-mailing-list-2/
Go deeper with the free Buzz to Bond webinar: https://cyber-pr.kit.com/5b12b034d2
Less buzz, more bond.
13 Jun 2026
Episode 8: Building a Sustainable Music Career with Emily White
Ariel Hyatt sits down with author, entrepreneur, and music industry expert Emily White to unpack the first steps of the Bond Marketing Funnel—a powerful framework for helping artists move beyond chasing visibility and start building lasting relationships with fans who genuinely support their work.
Emily shares why artists must stop relying on algorithms and social platforms alone and instead focus on owning their audience through direct connections, email lists, text messaging, meaningful experiences, and authentic communication.
The conversation covers everything from artist identity and fan relationships to creating fan sanctuaries, building repeatable systems, and monetising music in a way that feels genuine and sustainable.
6 Jun 2026
Episode 7: Capture Buckets: How Artists Build Real Fan Ownership
Most artists have one capture bucket. Maybe. And they're bleeding potential fans every single day because of it.
In this solo episode, Ariel Hyatt breaks down Step 3 of the Bond Marketing Funnel: Capture Buckets. This is the framework she uses with every Cyber PR client to help artists stop depending on Zuckerberg and Ek to hold their audience, and start building something they actually own.
You'll learn the seven types of capture buckets, why most artists are invisible to their own fans, and what it actually takes to turn a moment of attention into a lasting relationship.
In this episode:
Why attention is not the goal, ownership is
The Buzz Marketing Danger Loop that's costing you real fans
The "pouring rain" metaphor that reframes your entire capture strategy
Your Big Fat Juicy Bribe: what it is and how to design one for your ideal fan persona
Why 22 social media icons on your website is killing your conversions
The highest-conversion moment you're probably wasting (hint: it's live)
Why physical address capture is old school and exactly why it works
The Voice alumni with four record deals and zero email list (and what happened next)
The seven capture buckets covered in this episode:
Website email capture
The exclusive offer (your Big Fat Juicy Bribe)
Social media capture
Pre-save capture
Real-world, in-real-life capture
Text and SMS capture
Physical address capture
Resources mentioned:
Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2
Buzz to Bond 7-Week Mastermind: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/
From Buzz to Bond (the book): https://cyberprmusic.com/product/from-buzz-to-bond/
300+ free music marketing articles: https://cyberprmusic.com
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
19 ratings
Spotify
5.0 / 5
4 ratings
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