CZECH PROMOTION PODCAST
Claim This Podcastby Czech Promotion
Podcast Overview
<p>Podcast marketingové agentury Czech Promotion. O efektivní komunikaci, značkách, kampaních, našich myšlenkách a lidech nejen z marketingu. <br>#strategie #reklama #identita #online #store</p>
Language
🇨🇿
Publishing Since
9/3/2020
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Recent Episodes
April 15, 2026
57 | Jak být vidět? Zvolte chytrou mediální taktiku
Jak být efektivní při tvorbě reklamní kampaně? Jakou taktiku zvolit? A jak to udělat chytře i s menším budgetem? To vše se dozvíte v 57. epizodě Czech Promotion podcastu, kde si povídáme se šéfem offline médií Michalem Hatlapatkou a šéfem stratégů Tomášem Feněm.
January 30, 2026
56 | Feťáci výkonu: Jak nenechat PPC řídit firmu
PPC kampaně jsou měřitelné a přináší objednávky. Ale co dělat, když přestávají firmě pomáhat a začínají ji řídit? V 56. epizodě Czech Promotion podcastu rozebíráme, proč se firmy upínají na výkon, jak poznat závislost na PPC a proč je značka jedinou dlouhodobě udržitelnou cestou k růstu. Jaké konkrétní kroky můžete udělat hned zítra vám prozradí CEO Czech Promotion Jan Coufal a PPC specialista Josef Olšák.
November 21, 2025
55 | Jan Linhart ze Smarty o kampani i cestě k maskotovi
Co všechno stojí za úspěšnou televizní kampaní a jaké výsledky může přinést? O tom mluvíme s vedoucím marketingu společnosti Smarty Janem Linhartem a kreativním ředitelem Czech Promotion Petrem Vlasákem. Proč se ve Smarty rozhodli pro maskota, i když z něj zpočátku nebyli příliš nadšení? Jaká kritéria hrála roli v rozhodovacím procesu a co kampaň přinesla? To a mnohem víc uslyšíte v 55. epizodě Czech Promotion podcastu.
107 total episodes available
Recent guests on CZECH PROMOTION PODCAST
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Bára Hazuchová
Guest
Petr Václavík
Guest
Ondřej Bystroň
Guest
Ota Nussberger
Guest
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Frequently asked questions
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- What is CZECH PROMOTION PODCAST?
<p>Podcast marketingové agentury Czech Promotion. O efektivní komunikaci, značkách, kampaních, našich myšlenkách a lidech nejen z marketingu. <br>#strategie #reklama #identita #online #store</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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