D2C Diaries

About D2C Diaries

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

Publisher

Loukas Hambi and Olly Hudson

Category

business

Language

en

Explicit

No

First episode

9 Jul 2024

Latest episode

5 Oct 2026

Latest episodes

89 episodes in the feed.

1. 

   5 Oct 2026

   What £32M in Ad Spend Taught Us About Black Friday | Offers, Creative & LPs BFCM 2026

   We managed over £32M in ad spend in November last year. This episode breaks down everything we learned what you need to prep now to hit the ground running going into Q4. We cover how to phase Q4 so October builds the audience you'll sell to in November, how to build offers around your margins and show the value clearly, what last year's creative audit showed about statics, urgency and reskinned winners, and why landing pages could be your quickest win. If you're planning peak for a DTC...

2. 

   28 Sept 2026

   He Took ironSource to $11B. Here’s His $180M AI System for Scaling DTC| Omer Kaplan, Zyg

   Before you spend more on ads, find out what's really capping your growth. Apply for a Growth Compass to unlock strategic clarity: https://eu1.hubs.ly/H0yFr2w0 Omer Kaplan, co-founder of ironSource, joins Loukas to share how he's bringing the data and prediction playbook from mobile games into DTC, building agentic infrastructure to handle the work Shopify still leaves founders to do themselves. We cover predicting LTV, the margins you need before scaling, defensibility, inventory, fundraisi...

3. 

   22 Sept 2026

   What Will It Take To Win Peak 2026 - Soar x Fospha

   🚀 Claim 1 of 5 Spots: 6 Months Fospha + Free Audit: https://eu1.hubs.ly/H0yvPGP0 It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is shifting the game back onto creative and offer quality. They cover forecasting creative output before Q4, scalin...

Who has been a guest on D2C Diaries

Names identified in recent episode analyses. Showing up to five guests.

• Dan Murray-Serter
• Thomas Phillips
• Matt Lewis
• Jack Rubin
• Holly Beadle

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

114,362

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

39 ratings

Podcast Authority Score: 47 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

0

YouTube

86

Engagement

51

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