Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner.
In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end.
If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.
13 Jul 2026
How to get leads now (2026 edition)
If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you.
Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time.
Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline.
If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.
25 Jun 2026
Stop trying so hard
Ever notice that the projects you obsess over end up feeling... overworked? In this episode, Guy shares a lesson he's still learning himself: sometimes the best creative comes when you stop trying so hard. He explores why overthinking can kill great ideas, how to build "creative pauses" into your process, and why separating brainstorming from editing leads to stronger work.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
12 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
65
Social presence
0
YouTube
63
Engagement
82
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