by Cariya & Lydia
關於電商讀書會: 電商策略 | 數位行銷 | 科技趨勢 | 使用者經驗分析，歡迎收聽 Cariya x Lydia 討論數位與電商經營發展的Podcast頻道！ 皆從事數位電商行銷的工作的兩人，將數位行銷與EC電商當前的趨勢消化後，整理成數位電商的線上Podcast筆記。 希望透過這個數位電商新知分享頻道，跟大家在Podcast及電商讀書會網站上一起討論交流，探索線上購物與數位世界的無限可能。 電商讀書會Podcast重點筆記：mydigitalexperiences.com 電商讀書會IG 數位快訊：www.instagram.com/ecxstudygroup 電商讀書會LINE官方帳號：@310awwxr 電商讀書會twitter：twitter.com/ecstudygroup
Language
🇨🇳
Publishing Since
10/25/2020
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May 12, 2025
<p>短影音內容消費激增，其參與度遠超過靜態圖片與純文字內容。這一趨勢預計將在 2025 年持續增長，使影片成為電商成功的重要元素。</p><p><strong>電商讀書會將為大家在本集Podcast 整理幾個支撐影片影響力的關鍵數據：</strong></p><ul><li>超過 <strong>80% 的線上購物者</strong> 偏好觀看產品影片後再決定購買。</li><li><strong>57% Z 世代與 73% 整體消費者</strong> 依賴影片內容進行產品研究。</li><li>運用影片行銷的品牌，其營收增長速度比未使用者 <strong>快 49%</strong>。</li></ul><p><br /></p><p>希望幫助在數位電商與行銷產業的同業們在 2025 年的電子商務領域取得成功，也歡迎到電商讀書會網站看看本集文章重點了解更多：<a href="https://mydigitalexperiences.com/2025/02/15/video-content-boosts-brand-growth-conversion/" target="_blank" rel="ugc noopener noreferrer">https://mydigitalexperiences.com/2025/02/15/video-content-boosts-brand-growth-conversion/</a></p><p><br /></p><p><strong>追蹤電商讀書會了解更多：</strong></p><ul><li>電商讀書會IG 數位快訊：<a href="https://www.instagram.com/ecxstudygroup" rel="ugc noopener noreferrer" target="_blank">www.instagram.com/ecxstudygroup</a></li><li>電商讀書會twitter：<a href="https://twitter.com/ecstudygroup" rel="ugc noopener noreferrer" target="_blank">twitter.com/ecstudygroup</a></li><li>合作請聯絡Cariya & Lydia ：<a href="https://ecxstudygroup@gmail.com/" rel="ugc noopener noreferrer" target="_blank">ecxstudygroup@gmail.com</a></li></ul><p><br /></p>
April 22, 2025
<p>We Are Social 和Meltwater 2025年針對全球數位的使用狀況，推出非常詳盡的分析報告，<strong>本集電商讀書會分享5大重點：</strong></p><ol><ol><li><p><strong>數位影響力持續擴大-</strong>數位技術已深入人們的日常生活，並持續改變消費、娛樂與溝通方式。</p></li><li><p><strong>AI 技術加速發展-</strong>AI 在行銷、社群媒體、內容創作等領域的應用激增，並成為企業競爭的關鍵。</p></li><li><p><strong>品牌與產品發現方式演變-</strong>消費者探索品牌與商品的途徑發生變化，社群媒體、搜尋引擎及短影音內容影響力上升。</p></li><li><p><strong>短影音與行動裝置影響力驚人-</strong>行動影音內容的觀看時間持續增長，影響消費決策與品牌曝光。</p></li><li><p><strong>廣告支出與線上購物模式變化-</strong>廣告投資分配正在發生重大轉變，社群平台與電商的廣告成長尤為顯著。</p></li></ol></ol><ul><li><strong>完整報告：</strong><a href="https://datareportal.com/reports/digital-2025-global-overview-report" target="_blank" rel="ugc noopener noreferrer"><strong>立即看</strong></a></li><li><strong>電商讀書會IG: </strong><a href="https://instagram.com/ecxstudygroup/" target="_blank" rel="ugc noopener noreferrer">instagram.com/ecxstudygroup</a></li><li><strong>與電商讀書會合作：</strong><a href="https://mydigitalexperiences.com/contact/" target="_blank" rel="ugc noopener noreferrer">請聯繫Cariya & Lydia </a></li></ul><p><br></p>
March 24, 2025
<p>身邊有Z世代的社會新鮮人嗎？電商讀書會今天和通勤學英語的John老師要來聊聊<strong>2025年Z世代的消費行為趨勢！</strong></p><p>據統計，Z世代已逐漸要成為社會上的主力消費者，他們獨特的消費習慣和行為模式，正在重塑改變整個市場。</p><p>本集電商讀書會重點：</p><ol> <li>Z世代日常消費上注重「平行替換品」和「划算」</li> <li>Z世代加入會員計劃主要是因為優惠而不是喜愛品牌</li> <li>社群媒體也是Z世代分享和找尋產品的主要來源</li></ol><p><br /></p><ul> <li><strong>電商讀書會IG 數位快訊：</strong><a href="https://www.instagram.com/ecxstudygroup" rel="ugc noopener noreferrer" target="_blank">www.instagram.com/ecxstudygroup</a></li> <li><strong>電商讀書會twitter：</strong><a href="https://twitter.com/ecstudygroup" rel="ugc noopener noreferrer" target="_blank">twitter.com/ecstudygroup</a></li> <li><strong>聯絡Cariya & Lydia ：</strong><a href="https://ecxstudygroup@gmail.com/" rel="ugc noopener noreferrer" target="_blank">ecxstudygroup@gmail.com</a></li></ul><p><br /></p> <li><br /></li>
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關於電商讀書會: 電商策略 | 數位行銷 | 科技趨勢 | 使用者經驗分析，歡迎收聽 Cariya x Lydia 討論數位與電商經營發展的Podcast頻道！ 皆從事數位電商行銷的工作的兩人，將數位行銷與EC電商當前的趨勢消化後，整理成數位電商的線上Podcast筆記。 希望透過這個數位電商新知分享頻道，跟大家在Podcast及電商讀書會網站上一起討論交流，探索線上購物與數位世界的無限可能。
電商讀書會Podcast重點筆記：mydigitalexperiences.com 電商讀書會IG 數位快訊：www.instagram.com/ecxstudygroup 電商讀書會LINE官方帳號：@310awwxr 電商讀書會twitter：twitter.com/ecstudygroup
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