Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Ogilvy-CEO Chris Jungjohann über KI, WPP-Pläne und die Agentur der Zukunft
Wie sieht die
Kreativagentur der Zukunft aus, wenn KI immer mehr Aufgaben übernimmt? Darüber
spricht Verena Gründel mit Chris Jungjohann, CEO der Ogilvy Group Germany. Es
geht um den Umbau von WPP, Metas KI-Offensive und die Frage, welche Rolle
Agenturen künftig noch spielen. Jungjohann erklärt, warum menschliche
Kreativität sogar wertvoller werden könnte, wie Ogilvy KI bereits im Alltag
einsetzt und weshalb Agenturen vor allem eines verkaufen müssen: messbares
Wachstum für ihre Kunden.Einige Zahlen und
Fakten aus dem Podcast:·
Seit 2023 führt Chris Jungjohann die Ogilvy
Group Germany.·
Zur Gruppe gehören fünf Agenturmarken.·
Die AI-Adoption-Rate innerhalb der Agenturgruppe
liegt laut Jungjohann bei weit über 70 Prozent der Mitarbeitenden.·
9 von 10 US-Agenturen setzen laut einer im
Podcast genannten Forrester-Erhebung generative KI ein.·
Rund die Hälfte nutzt demnach Agentic AI zur
Umsetzung von Marketingmaßnahmen.Eine der großen
Fragen des Gesprächs lautet: Was bleibt eigentlich von einer Kreativagentur
übrig, wenn KI Produktion, Ausspielung und Optimierung von Werbung übernimmt?Für Jungjohann
ist klar, dass sich die Wertschöpfungskette verschiebt. Repetitive,
produktionslastige und exekutive Aufgaben werden zunehmend durch KI und andere
Technologien ergänzt oder übernommen. Gleichzeitig sieht er darin die Chance
für Kreativagenturen, sich wieder stärker auf ihren eigentlichen Kern zu
konzentrieren: mit Kreativität Businessprobleme zu lösen.Denn je leichter
Content produziert werden kann, desto mehr Content wird entstehen. Jungjohann
erwartet eine regelrechte Explosion – und damit eine „Sea of Sameness“. Wenn
immer mehr Inhalte nach ähnlichen KI-Logiken entstehen, könnten ungewöhnliche
Ideen, Emotionen und konsequente Markenführung umso wertvoller werden.Außerdem geht es
im Podcast um folgende Themen:·
Warum braucht die Ogilvy Group Germany weiterhin
unterschiedliche Agenturmarken?·
Wie entscheidet die Gruppe, welche Agentur bei
einem Pitch antritt?·
Welche Rolle spielt Metas KI-Offensive für die
Zukunft von Kreativagenturen?·
Wohin fließen die Effizienzgewinne, die durch KI
entstehen?·
Welche Fähigkeiten brauchen Mitarbeitende
künftig in einer Kreativagentur?·
Wann sollte eine Agentur den Daten widersprechen
und trotzdem dem Bauchgefühl vertrauen?
Jetzt reinhören!
22 Sept 2026
Dave Dugan from OpenAI on ChatGPT Ads and Reinventing Digital Advertising
In this episode of
the DMEXCO Podcast, host Verena Gründel speaks with Dave Dugan, Head of Global
Ads Solutions at OpenAI, about building an advertising platform for ChatGPT and
launching it across Europe.Dave explains how
ChatGPT advertising differs from traditional search and social media. Instead
of scrolling or entering a few keywords, users describe their needs,
constraints and intentions in detailed conversations. This context enables
brands to offer relevant recommendations at moments when people are
researching, comparing products or preparing to make a decision.At the heart of
OpenAI’s approach are three principles: conversational privacy, answer
independence, and user choice and control. Dave discusses how organic answers
remain separate from clearly labeled advertising, why conversational
information is not shared with advertisers and how OpenAI measures user
acceptance.The conversation also
covers campaign strategy, contextual creative, CPM and CPC models, conversion
signals, catalog integrations and the role of ChatGPT in the marketing funnel.
Dave reveals why B2B and SaaS have emerged as particularly successful categories
and shares a case in which ChatGPT delivered a lower cost per signup than paid
search and paid social. Further information:
Everything about the ads launch
in Europe
Advertising in ChatGPT
OpenAI for business
See Dave Dugan live
at DMEXCO 2026:· September 23, 4:10 PM to 4:30 PMCenter Stage, Hall 6„Beyond Attention: Building the Future of Intelligent
Advertising“ with Dave Dugan and Ulrich Klenke (Chief Brand Officer, Deutsche
Telekom)· September 24, 11:20 AM to 11:40 AMInnovation
Stage, Hall 8„Measuring
the Next Era of Marketing: A Fireside Chat with OpenAI and AppsFlyer“ with Dave
Dugan and Alexia Nakad (General Manager EMEA West, Apps Flyer)
No ticket yet? We got you covered: https://dmexco.com/tickets/
16 Sept 2026
Omar Piras from Teads on the Traffic Apocalypse and Publisher Survival
This episode is powered by Teads. How will publishers make money once the pure reach providers deliver less traffic? Omar Piras, Vice President Supply Northern, Central & Eastern Europe at Teads and long-time voice in the ad tech industry, answers exactly that question in conversation with DMEXCO Podcast host Verena Grundel. A few numbers that stand out: AI overviews cut referral traffic by 20-30% across Europe 42% of page views now come from internal recirculation - more than search, direct and social combined Teads' unified auction model delivers an average 10% revenue lift across 25 publishers worldwide For decades, the publisher playbook was simple: more page views, more ad space, more revenue. That model is breaking down. As Omar explains, simply adding more advertising to compensate for lost traffic often backfires. His answer is a shift in thinking, from optimizing single pages to optimizing the entire user session. Teads' unified auction lets editorial recirculation compete directly against display ads, native demand and direct campaigns, all valued in real time based on what actually drives revenue. As Omar puts it: "We really believe that publishers in the open web are a very important pillar for our democracy - and we need technology to support that." Curious how publishers can turn the traffic apocalypse into an opportunity? Press play and find out. And if you want to keep the conversation going in person, come find Teads at DMEXCO on September 23 and 24, 2026, in Cologne: in our World of Tech, Hall 6.1 C029 https://community.dmexco.com/event/dmexco-2026/exhibitor/RXhoaWJpdG9yXzMzODc3Mw== See Teads on the Masterclass stage: “Beyond the TV: How Heineken & Teads Mastered CTV HomeScreen to Drive Brand Lift” With Marc Zander, Chief Client Officer from Teads, and Juliana Magalhães Rocha, Global Media Lead at Heineken Wednesday, September 23, 3:45 p.m., Masterclass MC6B
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Spotify
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23 ratings
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