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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt by Sinan Aral
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Title: The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt
Author: Sinan Aral
Narrator: Mike Chamberlain
Format: Unabridged Audiobook
Length: 13 hours 50 minutes
Release date: September 17, 2020
Genres: Computers & Technology
Publisher's Summary:
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age? Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love. Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought. This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.
12 May 2020
Bezonomics: How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It by Brian Dumaine
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Title: Bezonomics: How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It
Author: Brian Dumaine
Narrator: Dan Bittner
Format: Unabridged Audiobook
Length: 9 hours 0 minutes
Release date: May 12, 2020
Ratings: Ratings of Book: 4 of Total 1
Genres: Computers & Technology
Publisher's Summary:
Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it. Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted. But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not. Brian Dumaine’s Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?
5 May 2020
Who Ate the First Oyster?: The Extraordinary People Behind the Greatest Firsts in History by Cody Cassidy
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Title: Who Ate the First Oyster?: The Extraordinary People Behind the Greatest Firsts in History
Author: Cody Cassidy
Narrator: Dennis Boutsikaris
Format: Unabridged Audiobook
Length: 4 hours 55 minutes
Release date: May 5, 2020
Ratings: Ratings of Book: 4.53 of Total 15
Ratings of Narrator: 3 of Total 1
Genres: Computers & Technology
Publisher's Summary:
Who wore the first pants? Who painted the first masterpiece? Who first rode the horse? Who invented soap? This madcap adventure across ancient history uses everything from modern genetics to archaeology to uncover the geniuses behind these and other world-changing innovations. Who invented the wheel? Who told the first joke? Who drank the first beer? Who was the murderer in the first murder mystery, who was the first surgeon, who sparked the first fire--and most critically, who was the first to brave the slimy, pale oyster? In this book, writer Cody Cassidy digs deep into the latest research to uncover the untold stories of some of these incredible innovators (or participants in lucky accidents). With a sharp sense of humor and boundless enthusiasm for the wonders of our ancient ancestors, Who Ate the First Oyster? profiles the perpetrators of the greatest firsts and catastrophes of prehistory, using the lives of individuals to provide a glimpse into ancient cultures, show how and why these critical developments occurred, and educate us on a period of time that until recently we've known almost nothing about.
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