Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ππ» π¦ directtoconsumer.co

DTC Podcast
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Podcast Overview
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ππ» π¦ directtoconsumer.co
Language
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Publishing Since
5/20/2020
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Recent Episodes

July 20, 2026
Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone
<p>Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" target="_blank" rel="noopener noreferer">https://dtcnews.link/signup</a></p><p><br></p><p>Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer and celebrity brands including a Kardashian line and Halsey's beauty brand. She started as a customer service agent.</p><p><br></p><p>In this episode she breaks down why the old brand-versus-performance argument is collapsing. Customers now shop with a chatbot in the loop. Those bots read your reviews, your Reddit threads, and your actual customer experience. You cannot hack that, which means product quality and brand protection have become growth levers.</p><p><br></p><p>She also gets specific on creative: what "socially native" really means, why she is chasing ads that don't look like ads, and the protein powder ad where the product is the seventh ingredient in someone's recipe.</p><p>For: DTC founders, growth leads, creative strategists, retention and CRO teams, brand marketers.</p><p><br></p><p>In this episode:</p><ul><li>Why she left the agency side for Salt & Stone</li><li>Why Salt & Stone has never acted like a deodorant brand</li><li>AI visibility, Reddit indexing, and why you can't hide from real customer feedback</li><li>The collapse of the middle of the funnel in agentic shopping</li><li>Why she doesn't feel a desperate need to move spend out of Meta</li><li>How they actually measure incrementality (holdouts, Status, Northbeam, Triple Whale, hunting for an MMM)</li><li>Socially native creative, and why splitting a hook five ways is played out</li><li>Why a brand with boundaries makes better ads</li><li>What makes a brand feel cheap</li><li>What makes a brand deserve to be iconic</li></ul><p><br></p><p>Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" target="_blank" rel="noopener noreferer">https://dtcnews.link/signup</a></p><p>Advertise on DTC - <a href="https://dtcnews.link/advertise" target="_blank" rel="noopener noreferer">https://dtcnews.link/advertise</a></p><p>Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" target="_blank" rel="noopener noreferer">https://dtcnews.link/pilothouse</a></p><p>Follow us on Instagram & Twitter - @dtcnewsletter</p>

July 17, 2026
Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)
Jordan Gordon, CRO and retention expert at Pilothouse, reveals how focusing on recent site visitors, not broad segments, unlocks 85% of email revenue.

July 15, 2026
Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
Paramount Ads Manager Emily Huo explains how DTC brands build summer awareness on CTV for Q4 conversions, offering actionable targeting and measurement strategies.
760 total episodes available with 339 transcripts
Recent guests on DTC Podcast
Guests from recent episodes β sign up to see every guest that has ever appeared on this show.
Jordan Gordon
Guest
Emily Huo
Guest
Dan
Guest
Nick Shackelford
Guest
Matt Heckathorn
Guest
Rafael Gi
Guest
Zoe Kahn
Guest
Doug
Guest
Taylor Fraser
Guest
Braydon
Guest
Kemberly Gong
Guest
Justin Parker
Guest
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This podcast updates daily.
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