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Earning Your Seat

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by Meltwater

5.0(7 reviews)
15 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

The role of communications has changed. The expectations are higher. The margin for error is smaller. Earning Your Seat is a podcast for communications leaders operating under changed expectations without a clear playbook. Hosted by Dino Delic, Stephanie Lerdall, and Genevieve Brammall, the show places the hosts inside an experience many communicators recognize. Smart, capable leaders learning in real time how influence is earned, tested, and sustained. Each episode features candid conversations with leaders across communications, data, media, and technology. Alongside those conversations, the hosts test ideas in real time, question what they have been taught, and confront where common advice breaks down under organizational pressure. This is not aspirational thought leadership. It is a practical look at growth as it happens. How communicators earn trust, collaborate across functions, and lead with authority in a world moving faster than the role itself. Pull up a chair. The work begins now.

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Publishing Since

1/16/2026

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Recent Episodes

Episode thumbnail for Why AI Adoption Dies Inside Most Companies feat. Dan Nestle

May 14, 2026

Why AI Adoption Dies Inside Most Companies feat. Dan Nestle

<p>Hear more from <a href="http://linkedin.com/in/nestle">Dan Nestle</a> by listening to his full episode of Earning Your Seat <a href="https://youtu.be/f-yszabSqmc?si=Jy4-QW7q9q7k4cA3">here</a>!</p><p>In this bitesize episode of Earning Your Seat, Dino Delic revisits his conversation with Dan Nestle, a veteran communications strategist, the Founder and Chief Curiosity Officer of <a href="https://be-inquisitive.com/">Inquisitive Communications</a>, host of the podcast <a href="https://www.trendingcommunicator.com/">The Trending Communicator</a>, and a leading voice in the discourse around AI. While AI can be a powerful tool for individual use, Dan highlights the significant gaps in AI literacy and the cultural barriers that organizations face when trying to implement AI at scale.</p><p>Dan has also co-founded Lilypath, a company that’s pioneering AI-powered solutions to help interpret and evaluate professional authority, creating new standards for how authority is understood in the digital age. </p><p>Dan shares insights on how AI adoption isn’t just about the tools or training, but about creating a culture that fosters experimentation and collaboration. He explains that true AI integration requires overcoming policy limitations, addressing governance friction, and embracing a mindset where learning and failure are part of the journey.</p><p>This episode is a must-listen for team leaders, communicators, and anyone looking to understand the organizational hurdles of adopting AI and how to overcome them.</p><p>Earning Your Seat is a Meltwater podcast.</p><p><strong>Episode Highlights:</strong><br>(00:00) Welcome to Earning Your Seat<br>(00:16) Dino’s daily use of AI and the personal workflow challenge<br>(00:34) Scaling AI from personal use to team-wide adoption<br>(00:53) Dan Nestle on moving AI from individual habit to organizational capability<br>(01:00) The gap between individual AI upskilling and organizational readiness<br>(01:20) Addressing AI literacy gaps across teams<br>(01:43) The friction caused by governance and policies in AI adoption<br>(02:12) Cultural barriers hindering AI scaling in organizations<br>(02:30) AI adoption is more than just training; it’s about culture<br>(02:43) Getting the whole team comfortable with AI<br>(03:00) The importance of leadership in creating an AI-friendly environment<br>(03:37) Scaling AI is about culture, not just tools<br>(03:49) Leaders experimenting publicly with AI to reduce barriers for teams</p><p><strong>Follow Earning Your Seat:</strong></p><ul><li><strong>Connect with Dan Nestle: </strong><a href="http://linkedin.com/in/nestle">http://linkedin.com/in/nestle</a></li><li><strong>Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: </strong><a href="https://www.linkedin.com/in/dinodelic/">https://www.linkedin.com/in/dinodelic/</a></li><li><strong>Genevieve Brammall on LinkedIn: </strong><a href="https://www.linkedin.com/in/genevieve-brammall/">https://www.linkedin.com/in/genevieve-brammall/</a></li><li><strong>Stephanie Lerdall on LinkedIn: </strong><a href="https://www.linkedin.com/in/stephaniesheppard/">https://www.linkedin.com/in/stephaniesheppard/</a></li><li>Sign up for the weekly “Now What” newsletter: <a href="https://ddc-research-lab.beehiiv.com/subscribe">https://ddc-research-lab.beehiiv.com/subscribe</a></li></ul><p><strong>Resources:</strong></p><ul><li><strong>Take the Data-Driven Communications Free Assessment<br></strong>Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at <a href="https://bit.ly/meltwater-ddc-assessment">https://bit.ly/meltwater-ddc-assessment</a></li><li><strong>Join the Data-Driven Communications Community:</strong> <a href="https://community.meltwater.com/p/ddc">https://community.meltwater.com/p/ddc</a></li></ul><p><strong>Get in Touch With Us</strong><br>If you have any questions about this interview, email us at <a href="mailto:earningyourseat@meltwater.com">earningyourseat@meltwater.co</a></p>

Episode thumbnail for Becoming a Trusted Advisor in Communications by Challenging Assumptions

April 30, 2026

Becoming a Trusted Advisor in Communications by Challenging Assumptions

<p>Hear more from <a href="https://www.linkedin.com/in/gojohnab/">Johna Burke</a> by listening to her full episode of Earning Your Seat <a href="https://www.youtube.com/playlist?list=PLPME8DkftSfga2iGZmHk2la4Ww7tqc73R">here</a>!</p><p><br>Most communications leaders think credibility with leadership comes from better data, stronger dashboards, and more polished reports. But what if the opposite is true?</p><p><br>In this bitesize episode of “Earning Your Seat,” Dino Delic is joined by <a href="https://www.linkedin.com/in/gojohnab/">Johna Burke</a>, CEO of <a href="https://amecorg.com/">AMEC</a>, to challenge one of the most common assumptions in communications. Johna argues that credibility isn’t built on the certainty of your data, it’s built on your willingness to question it.</p><p>Johna shares practical ways communicators can move from simply reporting numbers to becoming trusted advisors. From auditing past reports and challenging flawed methodologies to inviting contrarian perspectives, she explains how intellectual honesty and scrutiny can strengthen both your data and your influence.</p><p><br>We also hear a real-world example of how small inconsistencies in measurement can lead to misleading results, and how applying the right discipline can transform the way teams evaluate success, especially in areas like social media and influencer engagement.</p><p><br>This episode is a must-listen for communications leaders and practitioners who want to build credibility, challenge assumptions, and earn greater trust at the leadership table.</p><p>Earning Your Seat is a Meltwater podcast.</p><p><strong>Episode Highlights:<br></strong>(00:00) Welcome to Earning Your Seat<br>(00:16) The credibility question every comms leader faces</p><p>(00:31) Why more data doesn’t build leadership trust</p><p>(00:41) Credibility comes from challenging your data</p><p>(01:03) Shift from reporting data to advising leaders</p><p>(01:19) Stop being overly attached to your data</p><p>(01:30) Audit your last five reports for credibility gaps</p><p>(01:50) Why “perfect” data isn’t realistic</p><p>(02:12) Connect data to real business outcomes</p><p>(02:28) Use contrarians to pressure-test your data</p><p>(03:40) Example: flawed campaign measurement</p><p>(04:30) Fix inconsistent methods and briefings</p><p>(05:27) Why reach fails for social and micro-influencers</p><p>(06:24) Move from reporting numbers to owning the truth </p><p><br><strong>Connect with Johna Burke:</strong></p><ul><li>Follow Johna on LinkedIn:<a href="https://www.linkedin.com/in/johna-burke/"> https://www.linkedin.com/in/gojohnab/</a></li><li>Discover AMEC:<a href="https://amecorg.com/"> https://amecorg.com/<br></a><br></li></ul><p><strong>Follow the Hosts of “Earning Your Seat” on LinkedIn:</strong></p><ul><li><strong>Dino Delic, Head of the Research Lab at Meltwater: </strong><a href="https://www.linkedin.com/in/dinodelic/">https://www.linkedin.com/in/dinodelic/</a></li><li><strong>Genevieve Brammall, Head of Consumer PR &amp; Talent Relations at News Corp Australia: </strong><a href="https://www.linkedin.com/in/genevieve-brammall/">https://www.linkedin.com/in/genevieve-brammall/</a></li><li><strong>Stephanie Lerdall, Head of Corporate Communications at Morningstar, Inc.: </strong><a href="https://www.linkedin.com/in/stephaniesheppard/">https://www.linkedin.com/in/stephaniesheppard/</a></li></ul><p><strong>Resources:</strong></p><ul><li><strong>Take the Data-Driven Communications free Maturity Assessment: </strong><a href="https://bit.ly/meltwater-ddc-assessment">https://bit.ly/meltwater-ddc-assessment</a></li><li><strong>Join the Data-Driven Communications Meltwater Community:</strong> <a href="https://community.meltwater.com/p/ddc">https://community.meltwater.com/p/ddc</a></li><li><strong>Sign up for the weekly “Now What” newsletter: </strong><a href="https://ddc-research-lab.beehiiv.com/subscribe">https://ddc-research-lab.beehiiv.com/subscribe</a></li><li><strong>Get in touch with us: </strong>If you have any questions about this interview, email us at <a href="mailto:earningyourseat@meltwater.com">earningyourseat@meltwater.com</a> </li></ul>

Episode thumbnail for Using Data to Drive Strategic Communications Decisions with Philippe Barillon

April 6, 2026

Using Data to Drive Strategic Communications Decisions with Philippe Barillon

<p>In communications, we often focus on data, but how can we use it to make better decisions and drive real impact?</p><p>In this episode of Earning Your Seat, <a href="https://www.linkedin.com/in/philippebarillon/">Philippe Barillon</a>, Executive Director, Predictive Platforms and AI Enablement at <a href="https://www.novartis.com/">Novartis</a>, breaks down how to use data more effectively. He walks us through a simple, four-step process that takes us from looking at past results to giving actionable recommendations for the future.</p><p><br>Philippe also dives into the role AI is playing in communications, how to manage relationships with key stakeholders, and why it’s important to build trust, especially in times of crisis. He shares valuable lessons from his own experience, like why learning the language of business is essential for communicators who want to be seen as trusted advisors.</p><p>If you’re looking for practical ways to use data, build your influence, and drive better communication strategies, this episode is for you.</p><p><br>Earning Your Seat is a Meltwater podcast.</p><p><strong><br>Episode Highlights:<br></strong>(00:00) Welcome to Earning Your Seat<br>(01:00) Philippe’s Background and Career in Communications<br>(04:00) AI and the Future of Communication Roles: A Bold Statement by Stephanie<br>(05:00) The Role of Critical Thinking in AI-Driven Decision Making<br>(08:00) Descriptive vs. Diagnostic Analytics: Understanding the "Why"<br>(13:00) Moving from Predictive to Prescriptive Analytics: A 4-Step Methodology<br>(17:00) The Importance of Audience Understanding in Communications<br>(20:00) Building Reputation: Why Trust and Consistency Matter<br>(23:00) How Data Can Link Communication Efforts to Business Outcomes<br>(28:00) The Super Bowl Ad: A Case Study in Effective Communication Strategy<br>(34:00) The Value of Stakeholder Management and Building Trust<br>(37:00) Learning the Language of Business to Earn a Seat at the Table</p><p><strong>Connect with Philippe: </strong></p><ul><li>Philippe Barillon on LinkedIn: <a href="https://www.linkedin.com/in/philippebarillon/">https://www.linkedin.com/in/philippebarillon/</a></li><li>Discover Novartis: <a href="https://www.novartis.com/">https://www.novartis.com/</a></li></ul><p><strong>Take the Data-Driven Communications Free Assessment<br></strong>Ready to see where you stand with Data-Driven Communications? Take the Maturity Assessment and get your personalized report to explore the framework at <a href="https://bit.ly/meltwater-ddc-assessment">https://bit.ly/meltwater-ddc-assessment</a></p><p><br></p><p><strong>Follow Earning Your Seat:</strong></p><ul><li><strong>Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: </strong><a href="https://www.linkedin.com/in/dinodelic/">https://www.linkedin.com/in/dinodelic/</a></li><li><strong>Genevieve Brammall on LinkedIn: </strong><a href="https://www.linkedin.com/in/genevieve-brammall/">https://www.linkedin.com/in/genevieve-brammall/</a></li><li><strong>Stephanie Lerdall on LinkedIn: </strong><a href="https://www.linkedin.com/in/stephaniesheppard/">https://www.linkedin.com/in/stephaniesheppard/</a></li><li>Sign up for the weekly “Now What” newsletter: <a href="https://ddc-research-lab.beehiiv.com/subscribe">https://ddc-research-lab.beehiiv.com/subscribe</a></li></ul><p>Join the Data-Driven Communications Community: <a href="https://community.meltwater.com/p/ddc">https://community.meltwater.com/p/ddc<br></a><br></p><p><strong>See DDC LIVE at Meltwater Summit</strong> in NYC on May 5-6, 2026: <a href="https://bit.ly/ddc-summit-26">https://bit.ly/ddc-summit-26</a></p><p>(Save $100 using code: MSDDCRC)</p><p><strong>Get in Touch With Us</strong><br>If you have any questions about this interview, email us at <a href="mailto:earningyourseat@meltwater.com">earningyourseat@meltwater.com</a></p>

15 total episodes available

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Frequently asked questions

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What is Earning Your Seat?

The role of communications has changed. The expectations are higher. The margin for error is smaller. Earning Your Seat is a podcast for communications leaders operating under changed expectations without a clear playbook.

Hosted by Dino Delic, Stephanie Lerdall, and Genevieve Brammall, the show places the hosts inside an experience many communicators recognize. Smart, capable leaders learning in real time how influence is earned, tested, and sustained. Each episode features candid conversations with leaders across communications, data, media, and technology. Alongside those conversations, the hosts test ideas in real time, question what they have been taught, and confront where common advice breaks down under organizational pressure.

This is not aspirational thought leadership. It is a practical look at growth as it happens. How communicators earn trust, collaborate across functions, and lead with authority in a world moving faster than the role itself.

Pull up a chair. The work begins now.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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