eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

About eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else. Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages. Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts. You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are. This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same. Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify." Steve Hutt DTC Founder | Podcast Host Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

Publisher

Steve Hutt | Shopify and eCommerce Expert

Category

business · business

Language

en

Explicit

No

First episode

11 Jun 2018

Latest episode

6 Oct 2026

Latest episodes

158 of 508 episodes have a transcript.

1. 

   6 Oct 2026TRANSCRIPT

   Why 73% of Your Declined Orders Are Actually Good Customers

   Host Steven Hutt interviews Nicole Jass, SVP of Enterprise Strategy at Signifyd, about optimizing Shopify fraud rules to approve more good customers and increase revenue.

2. 

   29 Sept 2026TRANSCRIPT

   The Affiliate Channel Most Brands Ignore: One Partner Driving $120K a Month

   Joshua Kennedy, founder of Imagine Marketing, reveals how overlooked paid search affiliates drive six figures monthly for DTC brands in this interview.

3. 

   22 Sept 2026TRANSCRIPT

   The Cheap Ad Inventory Everyone's Ignoring While They Fight Over TikTok

   Host Steven Hutt interviews Lizzie Chapman, VP of Technology Partnerships and Channels at AdRoll, about leveraging overlooked ad inventory for significant ROAS growth.

Inside a recent episode

Why 73% of Your Declined Orders Are Actually Good Customers

Published 6 Oct 2026 · Transcript excerpt

[…] And what I found fascinating about fraud, and you hit on it very early on, is it's a two-sided problem. And if you rotate one way too much, then the other side kicks in. And what I mean by that, you know, is if you over-rotate on trying to make sure you stop the fraud and reduce the chargebacks, chances are you're turning away good customers. And on the flip side, if you're over-worried about, you know, just get my good customers in and approve, approve, approve, uh-oh, you know, you open the floodgates for the fraudsters. So that's kind of what I found so fascinating was the nature of the problem and really having to tackle, you know, both sides together. […]

Who has been a guest on eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

Names identified in recent episode analyses. Showing up to five guests.

• Nicole Jass
• Joshua Kennedy
• Lizzie Chapman
• Tigran Egoyan
• Monte Desai

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,233,909

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

210 ratings

Spotify

4.8 / 5

798 ratings

Podcast Authority Score: 86 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

0

YouTube

93

Engagement

95

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.