Geoff Welch is on a mission to help leaders defeat distraction and overcome overwhelm so they can deploy the majority of their time, energy, and focus on their most valuable work. His unique ability to help these busy professionals get out of their own way and distill complex challenges into accessible actions has made him a trusted resource for decision-makers across the country.
Effective on Purpose is an expansion to his weekly e-mail series, The Sunday Setup, adding depth and texture to his challenging and inspiring messages.
I once leased a very expensive software product and then abandoned it because our operation wasn’t in a position to integrate it in a productive way.
It still makes me mad that I paid THOUSANDS of dollars for a software product that was never put to use, but I couldn’t afford to waste more time and money trying to make a square peg fit in a round hole.
It was a costly failure that left me with two choices:
Rehearse the failure as a sort of punishment for my bad judgement or
Interrogate that failure for anything it could teach me about how to make better choices moving forward
It probably seems painfully obvious which path is more profitable, but there’s a decent chance you’ve chosen option 1 a time or two in the life of your business.
There is no CTRL-Z. You can review your mistakes, but you can’t revise them.
You only have what’s next.
Instead of reliving your least favorite decisions as a way of reminding yourself of your fallibility, what if you interrogated your mistakes by asking…
What can that experience teach me about myself, my business, the market, etc.?
How can that experience have a positive influence on what I am doing now/next?
And ultimately, can I find space for gratitude?
There is no going back, only pressing forward.
22 Jan 2024
Fix your systems before they embarrass you
One of the most hilarious and poetically perfect videos on the internet is a clip of 90’s rockers Rage Against The Machine playing live on the BBC. The clip focus on the ending of their song “Killing In The Name,” which features frontman Zach DeLaRocha sing-screaming “F*** you I won’t do what you tell me” seventeen times on the studio recording.
During this live performance DeLaRocha omits the not-ready-for-prime-time word the first eight times through, but as the music climaxes he raises his middle finger to the camera and lets the F-bomb fly on repeat.
Moments later the feed is interrupted by a commentator saying, “Sorry…that suddenly turned into something we were not expecting. Well we were expecting it, and asked them not to do it, and they did it anyway.”
So, the BBC invited a band who might have been best known for their “F*** you I won’t do what you tell me” attitude…and were somehow caught off guard that they, in fact, did not do what they were told.
Here’s the thing: while you are shaking your head at how obvious this outcome seems, you likely have systems and processes in your business that you KNOW are broken (or at least iffy) but will leave you speechless when they fail at exactly the wrong moment.
You will likely never perfect every system in your business, that’s not the point, but you should never be surprised when something works the way you built it.
I’m guessing that you just thought of a system or a process that needs some work. Take a moment to capture it and identify what you need to do to shore it up.
(Need some help? Let’s jump on a discovery call (http://geoffwelch.com/discovery) to see how I can help you fix those busted systems before they betray you.)
15 Jan 2024
This is how you win
I was watching John Wick Chapter 2 the other day and the opening sequence features John laying waste to an army of henchmen in a warehouse.
As he is cracking skulls (and being struck by vehicles) below, two crime bosses discuss what makes John so absolutely terrifying: “John Wick is a man of focus, commitment and sheer f***ing will.”
Nothing about how strong he is, how fast he is, how good he is with a gun, or how smart he is.
Focus, commitment, and will make him uniquely dangerous and nearly impossible to kill.
You may not have access to all the resources you would like. You may not be the smartest business owner around. You may not be an expert in all the latest marketing tactics. You may not know all the right people.
But you can choose to be more focused, committed, and driven than absolutely anyone around you.
What if those are the traits that will help you advance your business in ways that your competitors can’t match?
Take a minute to make a note of a goal or outcome you want to realize.
How would someone who was wholly devoted to that outcome spend their days? What would they do? What WOULDN’T they do? How would they maintain their focus on accomplishing that goal? What would keep them awake at night? How would they invest their time and their money? How would they navigate distractions?
How devastating would they be to their competition?
Go be that person.
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