Eggheads is for people who want to better understand the egg industry and the world surrounding it. Host Greg Schonefeld shares the stories of the people and companies that have shaped agriculture while connecting the different pieces of the industry, from where an egg begins to how it ends up on your plate.
Along the way, you’ll hear from producers, suppliers, and industry leaders, while gaining context for the economic, regulatory, and consumer forces shaping the industry. We look at where the industry has been, where it is today, and where its headed next. Our goal is not only that you gain a broader perspective, but that you gain a broader sense of connection.
Steve Sukup on Building the Infrastructure Behind our Grain
In rural America, grain bins are so ubiquitous that you might not even notice them on the landscape. But if you were to stop on your drive home and take a closer look at one, there's a good chance you'd see the name 'Sukup' written on the side.
Steve Sukup is the Chairman of Sukup Manufacturing. Back in 1963, the company started off making grain stirrers, but they've since expanded their offerings to become one of the world's largest manufacturers of grain storage, drying, and handling equipment.
Steve joins us to explain why grain bins are such an integral part of American animal agriculture — including the egg industry, and how a commitment to innovation, along with a willingness to take risks, has led to incredible success.
18 Sept 2026
How One Family Built Canada’s Egg Powerhouse
Burnbrae Farms first got into egg farming in the 1940's, when Joe Hudson, who was just 13 years old at the time, brought home 50 chickens to establish a backyard flock. Today, Joe's daughter, Margaret Hudson, serves as President and CEO of Burnbrae, which has long-since outgrown the backyard, and become the largest egg producer in Canada.
Margaret joins us to discuss how her and her family kept building on what Joe started, including turning a low value egg byproduct into a national brand, funding research behind one of Canada's early omega-3 products and even helping major retailers rethink how they manage the egg category.
4 Sept 2026
Genetics: The Engine Behind Egg Production with Neal Martin of Hendrix Genetics
It doesn't matter how hard-working you are as a farmer, if you don't have the right genetics in your flock, it's going to be difficult to have success in the egg game. But as the industry evolves, and the needs of consumers change, deciding which birds are the right fit for your farm has become much more complex.
Neal Martin is the General Manager of US distribution at Hendrix Genetics. He joins us today for a bit of a history lesson of how the poultry genetics business has evolved — and consolidated — over the years, the incredibly complicated logistics of getting hens to layers when they need them, and all of the different attributes you can get chickens to express through selective breeding.
Who has been a guest on Eggheads
Names identified in recent episode analyses. Showing up to five guests.
Aaron Witt
Joel Harris
Michael Jimenez
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
20 ratings
Spotify
5.0 / 5
21 ratings
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
71
Social presence
91
YouTube
0
Engagement
85
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