Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.

Elevate: The Official Podcast of Elite Agent Magazine
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Podcast Overview
Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.
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Publishing Since
9/7/2017
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Recent Episodes

February 4, 2026
Will Your Office Survive the Next 5 Years?
Peter Brewer and Jeff Turner were supposed to fight about whether the traditional real estate office will survive. Instead, they discovered they agree on what matters most – and that's where this episode gets interesting. The debate starts with a deliberately provocative AI-generated definition: high street storefront, listings in the window, desks for agents. Peter immediately challenges it. Jeff argues that if an office exists just to distribute information, it should disappear. But if it exists to host trust? That's different. What emerges is a genuine exploration of what space should mean in an age where AI can build relationships, distil data, and earn consumer trust in ways that feel unnervingly human. The real takeaway isn't about bricks and mortar – it's about presence. Jeff puts it simply: don't outsource your voice, your wisdom, or the one thing that separates you from the machine. The future isn't fewer offices. It's better ones – spaces that feel more human, not less. Whether you're renewing a lease or rethinking your entire model, this conversation gives you a framework for what comes next. #EliteAgent #EdgeCase #RealEstateOffice #PeterBrewer #JeffTurner #AIinRealEstate

January 29, 2026
CEO Insights: Why Relationship Building Still Beats AI in 2026
Tony Morrison has facilitated one in every four property transactions in Tasmania for years. The CEO of Harcourts Tasmania built a BRW Fast 100 company in his early 20s, then made the counterintuitive decision to join a franchise network – and hasn't looked back. In this conversation with Samantha McLean, Tony shares his "Home Ground Advantage" approach to listing presentations – a method that goes against standard training but dramatically improves conversion rates. He explains why doing your pitch in the office (not the vendor's kitchen) gives you control, brings your whole team into the equation, and helps less confident closers win business they'd otherwise lose. The episode delivers practical advice for agents at every stage: how to rebuild momentum after a dry spell by focusing on buyers, how to have price adjustment conversations without damaging the relationship, and what Tony looks for when hiring. His final message is simple – the agents who build the most relationships earn the most money. If you've been hiding behind emails and social posts, this is your prompt to get face to face. #EliteAgent #ThoughtLeaders #ListingPresentation #TonyMorrison #RealEstateTraining

January 21, 2026
Candice Whinnett: The 'AI Day' Approach for Real Estate
Candice Whinnett runs two businesses – Code Property Group and Greenhouse Property – and dedicates every Wednesday to AI experimentation. Her team jokes about avoiding the office on Thursdays when she arrives with "47 new ideas." But those ideas have eliminated manual workflows, doubled her remote professional team, and positioned her agencies years ahead of competitors still wondering where to start. In this conversation with Samantha McLean, Candice shares the practical approach that works when you're time-poor and not a tech expert. She builds automations that turn ten manual steps into one checkbox. She treats every AI tool like a new hire – training it, correcting it, giving it time to improve. And she's honest about what doesn't work yet, including her digital twin that still sounds slightly American. The starting point she recommends: build one custom GPT for the task you actively avoid because it's tedious. You can do it in an hour, and the time savings compound from there. #EliteAgent #ThoughtLeaders #PropertyManagement #CandiceWhinnett #RealEstateAI
437 total episodes available with 15 transcripts
Recent guests on Elevate: The Official Podcast of Elite Agent Magazine
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Curtis Thomson
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Andrew McCulloch
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Ben Kingsberry
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Lauren Robinson
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Sally Patch
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Andrew Chamberlain
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Adam Day
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Daniel Daggers
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