Elevator is the home for modern e-commerce. We build brands, back creators, and bring founders together through capital, free education, and community.
Shaun Eng has helped more than 50 online brand owners reach $100K days. He works with founders on their ads and teams. In this episode, he joins Monish Sabnani in Hong Kong to unpack the decisions behind that growth. What do you change when making more ads stops working? How do you turn a failed test into a useful next move? And why does hiring more people sometimes leave you with just as much work? We work through how to learn from a failed ad, when to hire your best creator full time, and...
15 Aug 2026
How to Build Retail Demand Before You're On a Single Shelf
Kiki Couchman left private equity to build Sourmilk - a gut-health yogurt brand that sold 8,000 yogurts hand-to-hand before landing on a single retail shelf. We break down how Sourmilk built demand before distribution, used building in public as a growth channel, turned customers into leverage with retail buyers, and why Kiki is choosing to dominate New York before scaling nationally. Follow Kiki & Sourmilk Instagram: https://www.instagram.com/couchwoman/ Instagram: https://www.instagra...
31 Jul 2026
Lukas Pakter: The Trybe Creator Growth Playbook
Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined. In this episode he gives the unfiltered playbook: - Why you don't find great creators, you train them - How to structure retainers and commissions so creators actually work harder (and the one ratio most brands ...
24 Jul 2026
Moiz Ali’s $100M Exit Playbook & What’s Next For Him
Moiz Ali built Native and sold it to P&G for $100M in just two and a half years. Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into what separates long lasting brands from businesses that are simply growing fast. In this conversation, Moiz shares what he is seeing across the space in 2026, including why most founders should focus on building a strong product before trying to manufacture a brand, why repeat purchase rate is...
10 Jul 2026
How Sabrina Sade (4AM) Cracked TikTok Shop, Retail, and VC Funding
Sabrina is the co-founder of 4AM, the skincare brand that built an entire routine into a single wipe. She built it while still in medical school - performing surgeries by day and posting on TikTok at night - and grew it all with a 2-3 person team into Target nationwide. In this episode she breaks down: - How she spotted the hero product that became 95% of her sales - The TikTok Shop strategy that turns 5,000 organic views into 500,000 - Why brand story beats the discount game every time - H...
27 Jun 2026
The CEO of Northbeam Sees $31B in Ad Spend - Here’s What Actually Grows a Brand
Austin Harrison is the CEO of Northbeam, the marketing analytics platform that measures over $31 billion in ad spend across the top DTC brands in the world. He doesn't see what works for one brand. He sees what works across the entire industry. In this episode he breaks down: - What the brands that explode do to grow this fast - The one metric most operators completely ignore (and why it predicts your next three months) - How small founders can beat big ad budgets with authentic content If...
20 Jun 2026
How the Founder of The Five Minute Journal Built a Business That Runs Without Him.
Alex Ikonn built Luxy Hair into one of the first ecommerce brands run entirely on YouTube: 500M+ views, 3M subscribers, and millions in annual cash flow with just two employees. Then he sold it, because success left him empty, and built Intelligent Change and the Five Minute Journal into a brand that has lasted 13 years. In this episode he breaks down selling the system instead of the founder, maximizing an exit with patience, why he plays long-term games and leaves money on the table on pur...
13 Jun 2026
How Alvaro Gellings Built an 8-Figure Brand in Public
Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/alvaro-gellings Follow Elevator: ...
6 Jun 2026
How Jolie's Co-Founder Built $50M Betting Against Meta
Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budget. This is the full anti-paid playbook. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/ryan-babenzien In this episode: - How to set a hard cap on Meta spend before it owns your margin, and what to...
31 May 2026
How Nick Shackelford Picks Products After $200M on Meta Ads
Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs brands in 2026. We’ve consolidated everything from this episode, into one playbook. Download it for free: https://www.elevatorgoods.com/talks/nick-shackelford In this episode you will learn: - How t...
23 May 2026
Bob Verlaat's Guide to Building a Brand
Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that people talk about without being paid to. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/bob-verlaat In this episode: - How to define your brand's reason for existence and use it as a filter for every e...
16 May 2026
Sam Posthuma's Guide to Growing a Brand from Zero
HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army. Sam Posthuma breaks down the full system: how they built it, how it feeds the ad account with 100-200 pieces of creative per week, and how it unlocked a partnership with Juan LeBron, the #1 padel player in the world, without a pitch deck or a budget. Get the free pla...
8 May 2026
Vince Nijhof's $100M+ Ecom Playbook
Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it. If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded. Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhof Connect with Vince: Instagram: https://www.instagram.com/vincevn/ X: https://x.com/VinceNijhof Monish Sa...
📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it. 20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how. 00:00 Intro 00:47 The anonymous food diary — 5 years, zero monetization 04:38 Steak 101: the...
28 Feb 2026
Danny Yeung's $0 to $120M ARR Playbook (IM8)
Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong. — 0:00 Intro 0:03 The David Beckham dinner 3:31 Building the formula 13:53 Month one: $581K 15:46 Why 98% D2C 20:38 Paid ads at scale 25:18 The unit economics 34:54 Operations at hypergrowth 42:13 Running a public company 45:36 Stock drop from $1B to $50M ...
31 Jan 2026
Roman Khan's Frameworks Behind $200M/Year in E-commerce
Roman Khan runs $200M+/year in ecommerce across multiple brands. In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares: → The supplier framework that protects your cash flow → Why world-class operators run single digit opex → His hiring philosophy (and why he avoids US talent) → The micromanagement system he swears by → How to budget when you can't predict supply chain → Where he's putting his time and money in 2025 No surface-level advice. We sha...
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