Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.
If They Have to Ask How to Book, You Need to Fix That
Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.
But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.
And just like that, you've potentially lost a client.
In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.
Why making clients work too hard to book can cost you appointments
Why your location needs to be easy to find on Instagram and Facebook
How to make your booking link easy to access
Why new clients should know exactly where to start
What to do when someone isn't sure which service to book
A simple 5-minute booking audit you can do TODAY
Here's your homework:
Go to your Instagram, Facebook page, or website and pretend you've never seen your business before.
Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure?
Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.”
And we all know how that usually goes. 😂
Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be.
Visit glossgenius.com (https://glossgenius.com) and use code EIB for 50% off your first two months of their premium plans.
Want more help getting clients?
Inside the Estheticians in Business Membership, (https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership) we're working on getting clients, keeping them coming back, and becoming really freaking good at business.
Join us and get support applying what you're learning to YOUR business. 🤍
8 Oct 2026
You’re Making Money. So Why Does It Still Feel Tight? (1/4)
You’re Making Money. So Why Does It Still Feel Tight?
You’re making more money than you used to... so why does it still feel like there’s never enough?
In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.
I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business.
We’re talking about:
Why growing revenue doesn’t automatically mean you’re making more money
How your expenses can grow right alongside your income
Why two estheticians making $10K can have VERY different businesses
The business purchases that quietly stack up
Why your business doesn’t always need another machine, rebrand, software or expense
The number I want you to look at from your last month
Because sometimes the answer isn’t “I need to make more money.”
Sometimes you need to understand what’s happening to the money you’re already making.
And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed.
💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business.
Join Estheticians in Business Membership:
[ADD MEMBERSHIP LINK (https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership)]
Join the FREE Estheticians in Business Facebook Group:
[ADD FACEBOOK GROUP LINK (https://www.facebook.com/groups/estheticiansinbusiness)]
5 Oct 2026
Why Clients Get to Your Booking Site and Leave
More services don't always make your business more appealing.
Sometimes they just make it harder to book.
If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.
She doesn't want to become the esthetician before she can book with you.
In this quick Monday Marketing episode, we're talking about:
Why too many choices can stop someone from booking
How an overwhelming service menu can cost you clients
Why potential clients want your recommendation
Making it stupid easy for a new client to know where to start
Using options like a New Client Facial or consultation to simplify booking
Why cute service names aren't always helping people choose
Your client doesn't need a million options.
She wants to feel confident she's making the right choice.
So here's your homework:
Go to your booking site and look at it like you've never seen your business before.
If you weren't an esthetician, would you know what to book?
If the answer is no, make it easier.
If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍
Who has been a guest on Estheticians in Business
Names identified in recent episode analyses. Showing up to five guests.
Al
Bree Holt
Allyson Steinberg
Jen Goff
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,657,709,572
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.6 / 5
5 ratings
Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 72 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
95
Social presence
0
YouTube
93
Engagement
32
Contact Estheticians in Business
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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