Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Estheticians in Business
Claim This Podcastby Allyson Steinberg
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Podcast Overview
Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.
Language
🇺🇲
Publishing Since
3/22/2025
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Recent Episodes

June 1, 2026
The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips
<p>The 10-Minute Daily Habits That Actually Get Clients | Esthetician Marketing, Solo Spa Growth & Beauty Business Tips</p><p>If you feel like you never have enough time to work on your business, this episode is for you.</p><p>In this Marketing Monday episode of Estheticians in Business, Allyson breaks down the small daily habits that actually help estheticians get more clients, increase bookings, improve consistency, and grow a beauty business without spending hours online.</p><p>This episode is all about simple repeatable actions that help solo estheticians build momentum over time instead of constantly feeling overwhelmed, inconsistent, or stuck.</p><p>Perfect for:</p><ul><li><p>solo estheticians</p></li><li><p>beauty professionals</p></li><li><p>lash artists</p></li><li><p>wax specialists</p></li><li><p>facialists</p></li><li><p>new estheticians</p></li><li><p>spa owners</p></li><li><p>overwhelmed service providers</p></li></ul><p>Inside this episode, you’ll learn:</p><ul><li><p>the daily habits that help estheticians get clients</p></li><li><p>how to market your esthetician business in less time</p></li><li><p>why consistency matters more than perfection</p></li><li><p>how to stay visible online without burnout</p></li><li><p>why small habits build successful businesses</p></li><li><p>how to create repeatable marketing habits</p></li><li><p>how to stop overcomplicating social media</p></li><li><p>how to build momentum in your business</p></li></ul><p>Topics discussed in this episode:</p><ul><li><p>esthetician marketing tips</p></li><li><p>solo esthetician business growth</p></li><li><p>daily marketing habits</p></li><li><p>beauty business consistency</p></li><li><p>how to get more clients</p></li><li><p>follow-up strategies for estheticians</p></li><li><p>referral marketing</p></li><li><p>Instagram marketing for estheticians</p></li><li><p>client retention tips</p></li><li><p>repeat bookings</p></li><li><p>building a beauty business</p></li><li><p>social media mindset for estheticians</p></li></ul><p>Allyson shares simple habits you can implement in just a few minutes a day, including:</p><ul><li><p>following up with past clients</p></li><li><p>checking your bookings regularly</p></li><li><p>posting simple content consistently</p></li><li><p>creating Instagram stories</p></li><li><p>asking for referrals naturally</p></li><li><p>identifying common client problems</p></li><li><p>using client questions for content ideas</p></li></ul><p>This episode also talks about:</p><ul><li><p>why business growth happens through repetition</p></li><li><p>how the compound effect applies to business</p></li><li><p>why visibility matters</p></li><li><p>how to stop waiting for motivation</p></li><li><p>why action creates confidence</p></li></ul><p>One of the biggest reminders from this episode:<br>Your business is built through small consistent actions repeated over time.</p><p>This week’s challenge:<br>Pick one habit you’ve been avoiding and commit to doing it consistently this week.</p><p>Even 10 focused minutes a day can completely change the momentum in your business.</p><p>Connect with Allyson:<br>Instagram: @estheticiansinbusiness<br>Facebook Group: <a href="https://www.facebook.com/groups/estheticiansinbusiness" target="_blank" rel="noopener noreferer">Estheticians in Business</a></p><p>If this episode helped you, share it with another esthetician who feels overwhelmed trying to grow their business 💛</p>

May 28, 2026
What Estheticians Need to Fix Before Running Ads
<p>🎙️ What Estheticians Need to Fix Before Running Ads</p><p>In this episode of Estheticians in Business, Allyson breaks down what estheticians need to fix before spending money on Facebook ads, Instagram ads, or paid marketing for their esthetics business.</p><p>If you’re a solo esthetician struggling with inconsistent bookings, poor client retention, confusing messaging, or feeling like your marketing isn’t converting, this episode will help you understand why ads are usually not the first thing you should focus on.</p><p>Because ads are not magic.<br>They amplify what already exists.</p><p>If your business foundation is weak, ads often just help you lose money faster.</p><p>Inside this episode, Allyson talks about:<br>• why most estheticians waste money on ads<br>• the biggest mistakes estheticians make before running ads<br>• why your offer and messaging need to be clear<br>• how confusing service menus hurt conversions<br>• why retention and follow-up matter before paid marketing<br>• the importance of testimonials, reviews, and social proof<br>• why organic marketing should come before ads<br>• how to know if your business is actually ready for ads</p><p>One of the biggest takeaways from this episode:</p><p>If you cannot consistently get clients organically, ads are probably not your next move.</p><p>Organic marketing teaches you:</p><ul><li><p>messaging</p></li><li><p>positioning</p></li><li><p>conversations</p></li><li><p>visibility</p></li><li><p>and what potential clients actually respond to</p></li></ul><p>Ads are meant to scale a working esthetics business, not save a struggling one.</p><p>This episode is packed with esthetician marketing tips, client retention strategies, and foundational business advice for solo estheticians trying to grow their business the right way.</p><p>✨ Mentioned in this episode:</p><ul><li><p>Estheticians in Business Membership</p></li><li><p><a href="https://www.facebook.com/groups/estheticiansinbusiness" target="_blank" rel="noopener noreferer">Estheticians in Business Facebook Group</a></p></li><li><p>Instagram: @estheticiansinbusiness</p></li></ul><p>💛 Loved this episode?<br>Make sure to follow the podcast, leave a review, and share this episode with another esthetician thinking about running ads.</p>

May 25, 2026
What A CEO Day Should Actually Look Like for Estheticians | Solo Esthetician Business Organization, Admin Days & Business Growth
<p>If your “CEO day” currently looks like:</p><ul><li>scrolling Instagram for inspiration</li><li>panic-posting content</li><li>reorganizing your treatment room again 😅</li><li>answering random texts all day</li></ul><p>…this episode is for you. </p><p>In this Marketing Monday episode of Estheticians in Business, Allyson breaks down what a real CEO day should actually look like as a solo esthetician and why intentional admin time is one of the biggest things that helps beauty professionals grow their business without burnout.</p><p>This episode is perfect for:</p><ul><li>solo estheticians</li><li>beauty professionals</li><li>spa owners</li><li>lash artists</li><li>wax specialists</li><li>overwhelmed service providers</li><li>estheticians trying to stay organized</li><li>anyone struggling with consistency in business</li></ul><p>Inside this episode, you’ll learn:</p><ul><li>how to organize your esthetician business</li><li>what to do during a CEO day</li><li>how to create an effective admin day</li><li>how to increase bookings as an esthetician</li><li>what business numbers to track weekly</li><li>how to improve rebooking and retention</li><li>why follow-up systems matter</li><li>how to prep your week as a solo esthetician</li><li>why being busy is not always productive</li><li>how to stop feeling chaotic in business</li></ul><p>Allyson breaks down:</p><ul><li>weekly CEO tasks for estheticians</li><li>monthly business planning tasks</li><li>how to review your bookings and cancellations</li><li>how to plan marketing without overcomplicating it</li><li>why retention creates stable income</li><li>the biggest mistakes estheticians make during admin time</li><li>why consuming content all day is not actual CEO work</li></ul><p>Topics discussed in this episode:</p><ul><li>esthetician business organization</li><li>solo esthetician admin day</li><li>CEO day for beauty professionals</li><li>esthetician marketing tips</li><li>spa business organization</li><li>business systems for estheticians</li><li>how to stay organized as a solo esthetician</li><li>client retention strategies</li><li>esthetician rebooking strategies</li><li>beauty business growth</li><li>time blocking for estheticians</li><li>esthetician productivity tips</li><li>managing a solo spa business</li></ul><p>One of the biggest reminders from this episode:<br>You cannot improve what you do not track.</p><p>This episode also covers:</p><ul><li>checking income and retail sales</li><li>tracking rebooking rates</li><li>reviewing cancellations</li><li>following up with past clients</li><li>planning promotions and content</li><li>organizing your business week</li><li>setting business priorities</li></ul><p>This week’s challenge:<br>Set one CEO block this week. Even if it’s only one hour.</p><p>During that hour:<br>✔️ follow up with clients<br>✔️ check your numbers<br>✔️ prep marketing<br>✔️ review rebooking</p><p>That’s real CEO work.</p><p>Connect with Allyson:<br>Instagram: @estheticiansinbusiness<br>Facebook Group: <a href="https://www.facebook.com/groups/estheticiansinbusiness" target="_blank" rel="noopener noreferer">Estheticians in Business</a></p><p>If this episode helped you, share it with another esthetician who feels overwhelmed trying to run everything alone 💛</p>
110 total episodes available
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Allyson Steinberg
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Jen Goff
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- What is Estheticians in Business?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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