Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.
Event Everything by Eventastic
Claim This Podcastby Guru Media Hub
20 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.
Language
🇺🇲
Publishing Since
2/5/2026
Reach the team behind Event Everything by Eventastic
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
Recent Episodes
May 21, 2026
Speed to Registration: The Tactic That LIFTS Sign-Ups 25% | Ep. 20
<p><strong>EVENTASTIC Conference registration is now OPEN!</strong> The world's largest event about EVENTS!</p><p>Free + Virtual! Save your spot! <a href="https://www.eventastic.com/" rel="noopener noreferrer" target="_blank">https://www.eventastic.com/</a></p><p>ㅤ</p><p><strong>MASSIVE thank you to our Sponsor, Cvent!!</strong></p><p>Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.</p><p>Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.</p><p>Check out more at <strong><a href="cvent.com/Jay" rel="noopener noreferrer" target="_blank">cvent.com/Jay</a></strong></p><p>ㅤ</p><p>Speed to registration is one of those event marketing moves that costs you nothing and can lift registration rates past 25% if you actually run it. <a href="https://www.linkedin.com/in/schwedelson/" rel="noopener noreferrer" target="_blank">Jay Schwedelson</a>, founder of <a href="https://www.eventastic.com" rel="noopener noreferrer" target="_blank">Eventastic</a> and <a href="http://www.GuruMediaHub.com" rel="noopener noreferrer" target="_blank">GURU Media Hub</a>, hosts this solo episode, walking through the mechanics of incentivizing fast registration without leaning on discounts. He also gets into why most event marketers are leaving easy numbers on the table by sending event promos only during weekday business hours. If you run webinars, virtual events, or in-person conferences, and you're still rerunning last year's promo playbook with the year switched, queue it up.</p><p>ㅤ</p><p><strong>✅ The Topic</strong></p><p>What's the registration-boosting move most event marketers are skipping, and why is your send schedule leaving population on the table?</p><p>ㅤ</p><p><strong>📌 What You'll Learn</strong></p><ul><li>Run speed to registration with content instead of discounts: tell the first 200 (or 300) registrants they get on-demand access, and watch how fast people sign up</li><li>Set the speed to registration cap above your typical registration count so the offer feels exclusive without limiting your final turnout</li><li>Replace the generic "register in the next 48 hours for a discount" copy with content incentives like industry reports, survey results, or toolkits</li><li>Send weekend and nighttime emails for event promo, since different segments of your database open at different times</li><li>Benchmark off-hour email performance against itself, not against your weekday 11 AM open rate</li><li>Run social promo for your event on weekends and at night to reach followers who scroll outside business hours</li><li>Stop running last year's promo plan with the year changed; that's the biggest fail in event marketing</li></ul><br/>
May 13, 2026
STOP Making EXPENSIVE YouTube Videos at Your Events (with Brent Turner from Opus Agency) | Ep. 19
<p><strong>EVENTASTIC Conference registration is now OPEN!</strong> The world's largest event about EVENTS!</p><p>Free + Virtual! Save your spot! <a href="https://www.eventastic.com/" rel="noopener noreferrer" target="_blank">https://www.eventastic.com/</a></p><p>ㅤ</p><p><strong>MASSIVE thank you to our Sponsor, Cvent!!</strong></p><p>Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.</p><p>Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.</p><p>Check out more at <strong><a href="cvent.com/Jay" rel="noopener noreferrer" target="_blank">cvent.com/Jay</a></strong></p><p>ㅤ</p><p>AI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? On Episode 18 of Event Everything by <a href="https://www.eventastic.com" rel="noopener noreferrer" target="_blank">Eventastic</a>, host <a href="https://www.linkedin.com/in/kristin-nagle-a9a101b1/" rel="noopener noreferrer" target="_blank">Kristin Nagle</a> asks <a href="https://www.linkedin.com/in/brentrt" rel="noopener noreferrer" target="_blank">Brent Turner</a>, Executive Vice President of Strategy and Solutions at <a href="https://www.opusagency.com" rel="noopener noreferrer" target="_blank">Opus Agency</a>, why participation is the answer. Brent comes at this from 15 years across digital, advertising, and live experience design. He breaks down the two questions every event leader needs to answer right now: why live, and why together. He also explains how voice interfaces and Google's AI Mode are shifting what audiences expect from a session, and what that means for the formats event leaders keep defaulting to.</p><p>ㅤ</p><p><strong>👤 Guest Bio</strong></p><p><a href="https://www.linkedin.com/in/brentrt" rel="noopener noreferrer" target="_blank">Brent Turner</a> is Executive Vice President of Strategy and Solutions at <a href="https://www.opusagency.com" rel="noopener noreferrer" target="_blank">Opus Agency</a>, a global event and brand experience agency that works with companies including Salesforce, AWS, Microsoft, and Google. Based in Boston, Brent moved into events about 15 years ago after a career across digital startups, advertising agencies including Ogilvy, and a stint as Chief Digital Officer at MIT. He writes about brand movements, dopamine culture, and AI's effect on event design.</p><p>ㅤ</p><p><strong>✅ The Event Question</strong></p><p>Inspired by a recent Opus Agency post: why is the future of events participation, and why does that matter for event leaders right now?</p><p>ㅤ</p><p><strong>📌 What You'll Learn</strong></p><ul><li>Use the "why live, why together" test on every session you're designing. If a format can't answer both, redesign it before it ships.</li><li>Watch for the moment "this keynote could have been an AI summary" appears in your post-event survey. That comment is the signal your content design needs to shift toward participation.</li><li>Build sessions where attendees ask questions, not just hear statements. That's where voice and Google's AI Mode are taking audience interaction next.</li><li>Apply participation across the full agenda, not just one panel. From the keynote through every breakout, the design should assume the audience wants to be involved.</li><li>Run the one-hand summary test: if a session can be summarized on one hand, you've made an expensive YouTube video, not a live event.</li><li>Lean on participation when retention matters. People remember what they helped create more than what they sat through.</li></ul><br/><p>ㅤ</p><p><strong>🎭 The Ridiculous Question</strong></p><p>If you had to survive on one gas station food for a month, what are you choosing? Brent picks peanut M&Ms: sweet, salty, chocolate-as-dairy logic, and peanut protein. He has firmly never had the gas station hot dog.</p><p>ㅤ</p><p><strong>🔗 Links / Resources Mentioned</strong></p><ul><li><a href="https://www.opusagency.com" rel="noopener noreferrer" target="_blank">Opus Agency</a> — Brent's company website</li><li>XO — Opus Agency's monthly newsletter (mentioned by Brent)</li><li><a href="https://brentturner.is" rel="noopener noreferrer" target="_blank">brentturner.is</a> — Brent's personal site and newsletter</li></ul><br/>
May 6, 2026
The Missing Step Between Events and Inbound Sales (with Stephanie Baiocchi from IMPACT) | Ep. 18
<p><strong>EVENTASTIC Conference registration is now OPEN!</strong> The world's largest event about EVENTS!</p><p>Free + Virtual! Save your spot! <a href="https://www.eventastic.com/" rel="noopener noreferrer" target="_blank">https://www.eventastic.com/</a></p><p>ㅤ</p><p><strong>MASSIVE thank you to our Sponsor, Cvent!!</strong></p><p>Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.</p><p>Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.</p><p>Check out more at <strong><a href="cvent.com/Jay" rel="noopener noreferrer" target="_blank">cvent.com/Jay</a></strong></p><p>ㅤ</p><p><strong>🔗 Links / Resources Mentioned</strong></p><ul><li><a href="https://www.linkedin.com/in/stephaniebaiocchi/" rel="noopener noreferrer" target="_blank">Stephanie Baiocchi on LinkedIn</a></li><li><a href="http://endlesscustomers.com" rel="noopener noreferrer" target="_blank">endlesscustomers.com</a> — IMPACT's Endless Customers System site, where you can find Stephanie's event</li></ul><br/><p>ㅤ</p><p>The question driving this episode sits right at the intersection of events and revenue: where do most companies go wrong when trying to use events to generate inbound sales? <a href="https://www.linkedin.com/in/kristin-nagle-a9a101b1/" rel="noopener noreferrer" target="_blank">Kristin Nagle</a> brings in <a href="https://www.linkedin.com/in/stephaniebaiocchi/" rel="noopener noreferrer" target="_blank">Stephanie Baiocchi</a> to answer it, and the answer cuts straight to the root. Most teams, whether they're hosting, attending, or sponsoring, show up without a documented process. That means follow-up decisions get made on the spot, contacts fall through the cracks, and no one knows who to call or when.</p><p>Stephanie walks through exactly what a documented process looks like: how to label attendees, when to act, and how to tie everything from booth design to printed materials back to one clear call to action.</p><p>ㅤ</p><p><strong>👤 Guest Bio</strong></p><p><a href="https://www.linkedin.com/in/stephaniebaiocchi/" rel="noopener noreferrer" target="_blank">Stephanie Baiocchi</a> is Senior Director of Membership & Events at IMPACT, a sales and marketing coaching company built around the Endless Customers System™. She has nearly 20 years of experience in events, starting in campus activities and moving through HubSpot User Groups in Chicago to running IMPACT's sales and marketing training conference twice a year. She also serves on the Executive Board of the Ravinia Festival Associates Board.</p><p>ㅤ</p><p><strong>✅ The Event Question</strong></p><p>Asked by <a href="https://www.linkedin.com/in/kristin-nagle-a9a101b1/" rel="noopener noreferrer" target="_blank">Kristin Nagle</a>.</p><p>Where do most companies go wrong when trying to use events to generate inbound sales?</p><p>ㅤ</p><p><strong>📌 What You'll Learn</strong></p><ul><li>Whether you're hosting, attending, or sponsoring, the most commonly skipped step is building a documented process before the event, not scrambling to create one after.</li><li>A documented process means deciding in advance how you'll label attendees who showed up and those who didn't, and what specific action follows each group.</li><li>When the process is written down ahead of time, your team stops thinking of ideas on the spot and starts executing. That frees them up for real one-to-one follow-up and better conversations during the event itself.</li><li>Everything at the event, whether it's booth design, a talk, or printed materials, should connect back to a specific call to action that lives inside that process.</li><li>After the event, review the process, refine what didn't work, and use the same foundation next time.</li></ul><br/><p>ㅤ</p><p><strong>🎭 The Ridiculous Question</strong></p><p>Kristin asked Stephanie to pick one for herself and her attendees: unlimited coffee, free snacks, or bottomless cocktails.</p><p>Stephanie chose snacks. Her reasoning: snacks keep you going, especially at a single-track, all-day event where everyone's in the same room. Kristin followed up with a tip from a previous guest: hors d'oeuvres should be two chews, max. At events, you're always mid-conversation.</p>
20 total episodes available
Deep-dive analytics for Event Everything by Eventastic
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Event Everything by Eventastic?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.