This podcast series is focused on moving Events Forward. As an event management professional, you’ll hear real-world, practical, and actionable advice from our industry leaders and subject matter experts on new health and safety developments, what to anticipate, and how your organization can best prepare for the return of “live” in-person events. As an event strategist, you'll learn how to reimagine events of the future to design, execute and deliver amazing experiences.
Events Forward
Claim This Podcastby Jeff Naue
5.0(15 reviews)
14 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
This podcast series is focused on moving Events Forward. As an event management professional, you’ll hear real-world, practical, and actionable advice from our industry leaders and subject matter experts on new health and safety developments, what to anticipate, and how your organization can best prepare for the return of “live” in-person events. As an event strategist, you'll learn how to reimagine events of the future to design, execute and deliver amazing experiences.
Language
🇺🇲
Publishing Since
6/29/2020
2 verified contact emails on file for Events Forward
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Recent Episodes
July 28, 2021
Adding Podcasts to your Event Marketing and Promotional Mix
<p>Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what they are receiving in return. And there’s probably no better way to tell your event’s story than using a podcast. Podcasts are a very efficient and cost-effective option to promote your event content, increase the value for your sponsors or partners, and extend the experience for your attendees.</p> <p>Last year, M&IW launched its very own branded podcast focused on the meetings and events industry called <strong>Events > </strong><strong>Forward</strong>. It’s increasingly important to be well-informed about current issues facing the meetings and events industry. The M&IW podcast was a longtime dream come true for Jeff Naue, our Special Projects Marketing Lead.</p> <p>As this marks our 1-year anniversary of the <strong>Events > </strong><strong>Forward</strong> post, we wanted to turn the table. In this special episode, Marie Johnson, CMP, the Director of Marketing and Strategy for M&IW puts Jeff in the hot seat to learn more about how he got started in podcasting, perfected his craft, and what we can expect from him and the <strong>Events > </strong><strong>Forward</strong> podcast in the future.</p> <p>Tune in to our conversation with Marie Johnson and Jeff Naue to hear more and see if launching a “podcast series” might be a good fit for your next event! Podcasting has been around for well over a decade but it’s probably not the first thing event planners think of when they’re building their marketing plan. Adding podcasts to your promotional mix can be just what your event needs to grow excitement and audiences. Podcast listeners already care about your message — they’ve tuned in specifically to hear what you have to say and help your event reach beyond the walls of the convention center.</p> <p>For more information visit us at <a href="http://www.meetings-incentives.com/">www.meetings-incentives.com</a> or contact our team at <a href="mailto:marketing@meetings-incentives.com">marketing@meetings-incentives.com</a>.</p>
June 25, 2021
Using a Contest Marketing Strategy to Drive Performance
<p>An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants.</p> <p>In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Anne Zambrano on the very interesting topic of incentive contests and marketing strategies around them. A good contest is always aligned with the growth objectives of the organization or department. So, ultimately the objectives of the campaign are to keep the contest top of mind, “move the middle” as we like to say, and drive performance. Anne Zambrano is the Marketing & Communications Lead for M&IW. In her position, Anne partners with our sales, marketing, and incentive travel teams to develop impactful marketing communications, incentives contests, and sales campaigns for our client programs.</p> <p>Tune in to our interview with Anne Zambrano to hear why organizations need to develop a 'contest marketing strategy' and the role that marketing campaigns play in delivering investment returns.</p> <p><strong>For more information: </strong></p> <p>We have written several blogs on this topic that can be found at www.meetings-incentives.com. Additionally, our team is always available for a conversation to discover and present a variety of ideas that can impact the marketing and communications of your sales incentive contest. Finally, we are releasing an Incentive Contest Marketing Guidebook in the near future, so make sure you are subscribed to our communications to receive the guidebook when it is released.</p>
May 27, 2021
Why You Need an Event Technology Strategy
<p>As we ready our organizations for the return of in-person events, many in a hybrid environment, we talked with Jessica Menzer a few weeks back on what it takes to build a powerhouse hybrid events team. If you missed that episode, she shared how events of the future will be more dynamic with blended audiences and customized content.</p> <p>In this interview, our host, Jeff Naue, Special Projects Marketing Lead, continues the conversation with Missy Peterson around hybrid events, and more specifically, the role that event technology strategy plays in the design, planning, and production of in-person, virtual, and hybrid events. Missy is the Sr. Director of Event Technology Strategy for M&IW. This role was created in quick response to the pandemic and the need to shift client events from in-person to virtual. In her position, Missy provides consulting, guidance, and training on both virtual and hybrid strategies. However, even before the pandemic, event technology was a hot topic with event planners and the options not always easy to navigate. </p> <p>Tune in to our interview with Missy Peterson to learn why, especially now, you need to develop an event technology strategy for all your events. And, what you need to consider as your move forward. Also, if you are interested in working with M&IW, visit <strong>meetings-incentives.com</strong>.</p>
14 total episodes available
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Frequently asked questions
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- What is Events Forward?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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