About Evolving Engineering and Construction Brands
Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football.
BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?
We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees.
We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world.
Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Cultivating Talent and Building Your Career w/Project Manager of Coatings Unlimited Inc., Patrick Skodje
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.
Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.
Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.
Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.
Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.
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12 Oct 2023
Unique Ways to Attract Talent w/ Adrian Russell, Founder of Russell’s Building Camp
Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry.
Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential of the industry.
The conversation wraps up with an invitation for construction companies to collaborate with Adrian to build a talent pipeline and solve the labor shortage problem in the industry.
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28 Sept 2023
Designing an Automated Work Environment w/ Hugh Seaton, CEO, The Link
Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.
Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software can help handle complexity and improve decision-making for less experienced workers.
Matthew shares a conversation about challenges in hiring qualified employees due to changes in workforce quality over time. They discuss how companies are slow to address these issues, but efficiency gains can be made by automating administrative tasks.
Hugh Seaton discusses the challenges of attracting labor and the importance of pitching to potential employees. He also mentions the increase in union activity due to a shortage of workers.
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The Link Website
Construction Futures Podcast
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
21 ratings
Spotify
5.0 / 5
1 ratings
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