f/22 - Photographer Interviews by VSCO
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Podcast Overview
<p>Hosted by Zach Hodges from the VSCO team, f/22 is a series where all things photography are brought into focus through conversations with photographers.</p>
Language
🇺🇲
Publishing Since
12/6/2025
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Recent Episodes
April 17, 2026
S2.E6 – From Photos to Profit: David Godinez on Pricing, Video, and the Real Work
<p>In this episode of f/22, Greg Lutze sits down with Bay Area photographer and filmmaker David Godinez in San Francisco to talk about the realities of turning photography into a career.</p><p></p><p>David shares how he got started, why photography is just his starting point, and how his work has evolved into video and post-production. The conversation focuses on the often-overlooked side of the craft: business. From pricing your work to shifting your mindset, David breaks down what it actually takes to go from hobbyist to professional.</p><p></p><p>📌 This episode explores:</p><p></p><p>• The mindset shift from artist to business owner</p><p>• Why pricing your work is so difficult (and so important)</p><p>• How to approach the transition into video</p><p>• When to hire vs. learn new skills</p><p>• Building a sustainable creative career </p><p></p><p>Follow David:</p><p></p><p>David Godinez</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/davidrgoda/" target="_blank">https://www.instagram.com/davidrgoda/</a></p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.davidgodinez.com/" target="_blank">https://www.davidgodinez.com/</a></p><p></p><p>⸻</p><p></p><p>Chapters:</p><p></p><p>00:00 “You’re Not an Artist, You’re a Business”</p><p>00:23 Introduction in San Francisco</p><p>01:02 How David Got Into Photography</p><p>02:13 Why Photography Is Just the Starting Point</p><p>02:16 Early Days of Video & YouTube</p><p>03:26 The Shift from Photo to Video</p><p>04:47 Should Photographers Take on Video?</p><p>05:40 Learning by Hiring People Better Than You</p><p>06:22 The Hard Transition to Going Pro</p><p>06:36 Why Most Photographers Undervalue Their Work</p><p>07:07 Artist vs. Business Mindset</p><p>08:03 Why Business Skills Aren’t Taught</p><p>08:30 Learning Through Community</p><p>09:08 The Reality of Pricing & Overhead</p><p>09:29 Why Pricing Transparency Matters</p><p>10:31 The Problem with Undercutting</p><p>10:54 The “Oakland Strong” Documentary</p><p>12:17 From Local Project to Film Festival Run</p><p>13:21 Where to Find David’s Work</p><p></p><p>⸻</p><p></p><p>Hashtags:</p><p></p><p>#PhotographyBusiness #FreelancePhotographer #PhotographyCareer #CreativeEntrepreneur #Videography #F22Series #VSCO #PhotographyCommunity<br /></p>
February 26, 2026
S2.E5 – Pablo Circa & Essi Westerman on Creating Their First Gallery Show
<p>In this episode of f/22, Zach Hodges sits down with Oakland photographers Pablo Circa and Essi Westerman at VSCO headquarters to talk about creating their very first gallery exhibition: <i>Street Stories: Oakland in Focus</i>.</p><p></p><p>What started as an idea during a lonely season turned into a community-powered show featuring 42 photographers and dozens of handwritten “written portraits” collected from people across Oakland. Pablo and Essi break down the full journey—from concept and open call to curation, printing, framing, and opening night overwhelm.</p><p></p><p>They share what it actually takes to make a group exhibition happen, how they narrowed 100+ submissions down to 42 images, and why they chose feeling over technical perfection. They also reflect on collaboration as “jazz,” building something rooted in love for their city, and creating space for Oakland to be seen beyond the headlines.</p><p></p><p>📌 This episode explores:</p><p></p><p>• How to create your first photography gallery show</p><p>• Turning a creative idea into a physical exhibition</p><p>• Curating 100+ submissions down to a cohesive body of work</p><p>• Pairing photographs with handwritten community stories</p><p>• Building connection through art and collaboration</p><p></p><p>Follow Pablo & Essi:</p><p></p><p>Pablo Circa</p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.pablocirca.com/" target="_blank">https://www.pablocirca.com/</a></p><p></p><p>Essi Westerman</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/essiwesterman/" target="_blank">https://www.instagram.com/essiwesterman/</a></p><p></p><p>————————</p><p></p><p><b>Chapters:</b> </p><p></p><p>00:00 Introducing Street Stories: Oakland in Focus</p><p>02:25 The Idea Behind Their First Gallery</p><p>05:10 From Injury to Photography</p><p>08:54 Building the Concept</p><p>12:11 “Follow the Feeling”</p><p>15:27 The Open Call & 100+ Submissions</p><p>18:02 Curating by Intuition, Not Technical Perfection</p><p>22:55 Adding Handwritten Community Stories</p><p>29:00 Opening Night in Oakland</p><p>34:05 Collaboration as Jazz</p><p>36:20 What They’d Do Differently</p><p></p><p>————————</p><p></p><p><b>Hashtags:</b> </p><p>#PhotographyExhibition #GalleryShow #Oakland #StreetPhotography #PhotoCommunity #Curation #FirstExhibition #F22Series</p>
February 11, 2026
S2.E4 – Lauren Marcelle on Large Format Film, Portraiture, and Community
<p>In this episode of f/22, Zach Hodges sits down with film portrait photographer Lauren Marcelle at Bild Expo in New York City.</p><p></p><p>Lauren shares her journey from shooting Polaroid as a kid to working in 4x5 and 8x10 large format film. She talks about why slowing down matters, what it takes to make a single meaningful frame, and why portraiture gives her something street and landscape photography never could: real human connection.</p><p></p><p>They also dive into Cameras & Coffee, the community meetup she helped bring from the Bay Area to NYC, and why “just showing up” might be the most important step any creative can take.</p><p></p><p>📌 This episode explores:</p><p>• Falling back in love with film</p><p>• The discipline of large format photography</p><p>• Finding your niche after years of experimentation</p><p>• Creating space for connection through portraiture</p><p>• Building intentional creative community</p><p></p><p>Follow Lauren:</p><p>Website: <a rel="noopener noreferrer nofollow" href="https://www.laurenmarcellephotography.com/" target="_blank">https://www.laurenmarcellephotography.com/</a></p><p>VSCO: <a rel="noopener noreferrer nofollow" href="https://vsco.co/laurenmarcellephoto/gallery" target="_blank">https://vsco.co/laurenmarcellephoto/gallery</a></p><p></p><p>Chapters:</p><p>00:00 Slowing Down with Large Format</p><p>00:37 Lauren’s Film Photography Journey</p><p>02:12 Cameras & Coffee Origins</p><p>03:32 What to Expect at a Meetup</p><p>04:20 Overcoming Social Anxiety</p><p>05:10 Why Community Matters</p><p>06:44 Shooting 8x10 Portraits</p><p>08:02 The Magic of One Frame</p><p>09:08 Finding Her Focus in Portraiture</p><p>11:05 Where to See Lauren’s Work</p><p></p><p>Hashtags:</p><p>#LargeFormatPhotography #FilmPhotography #PortraitPhotography #8x10 #Polaroid #PhotographyCommunity #CamerasAndCoffee #F22Series</p>
17 total episodes available
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- What is f/22 - Photographer Interviews by VSCO?
<p>Hosted by Zach Hodges from the VSCO team, f/22 is a series where all things photography are brought into focus through conversations with photographers.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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