Family Business Connection is a Prairie Family Business Association podcast where we lift up the stories behind family businesses who thrive for generations. We explore the topics our family business members request most often: Communication, Culture, Innovation, Leadership, Strategy, and Succession by hearing from the family business leaders who are solving problems day-in and day-out while building a legacy for their businesses and their families.

Family Business Connection
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Podcast Overview
Family Business Connection is a Prairie Family Business Association podcast where we lift up the stories behind family businesses who thrive for generations. We explore the topics our family business members request most often: Communication, Culture, Innovation, Leadership, Strategy, and Succession by hearing from the family business leaders who are solving problems day-in and day-out while building a legacy for their businesses and their families.
Language
🇺🇲
Publishing Since
4/18/2024
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Recent Episodes

December 3, 2025
The Move That Doubled the Business | Adam & Brenda Weatherby of Weatherby, Inc.
Adam and Brenda Weatherby of Weatherby Inc. share the risks of relocation, generational leadership lessons, and building a resilient culture. Third-generation leaders Adam and Brenda Weatherby share the remarkable 80-year story of Weatherby, Inc., America’s iconic firearms and ammunition brand. Founded in 1945 by Adam’s grandfather, the company began in a California garage before growing into a premium global brand. By 2016, California regulations forced a hard question: could Weatherby survive there long-term? The couple ultimately made the decision to relocate the entire company to Sheridan, Wyoming. That transition brought what Adam describes as a “near-death” experience as a business: [Adam 00:10:46] “It felt like a 75-year-old startup. The brand was there. The recognition was around the world. We had the products, but we literally had to start from scratch.” Yet the move sparked reinvention. Within three years, Weatherby doubled in size and rebuilt its culture from the ground up. Adam and Brenda reflect that authenticity and being intentional about which “hat” you’re wearing were key to solidifying a strong culture. [Brenda 00:24:41] “I can act as owner, or I can act as manager of people and culture. . . . Knowing when I'm acting as one or the other is really important.” Adam stresses that risk in leadership is an opportunity for courage: [00:28:28] “Where there’s an element of risk, then there’s an element of trust—both in each other and, as people of faith, in God. . . . We have to hold our family business with open hands, not clenched.” Listen in for candid insight into resilience, culture building, and leading a legacy business through transformative change. Links Weatherby, Inc.’s website Adam Weatherby’s LinkedIn Brenda Weatherby’s Linkedin Prairie Family Business Association’s website

November 12, 2025
First-Generation Farmers, Building from Scratch | Grant & Spencer Hilbert of Hilbert Farms
Brothers Grant and Spencer Hilbert share how they built Hilbert Farms from scratch, combining grit, YouTube success, and first-generation determination. Grant and Spencer Hilbert are the founders of Hilbert Farms, a first-generation family farm in Central Iowa. But unlike most farming stories, theirs didn’t start on a tractor; it started in the suburbs. Growing up far from their grandparents’ farm, the brothers found their own way into agriculture, using digital tools, hard work, and a shared vision to build something from the ground up. Their entrepreneurial journey began young, mowing lawns and flipping products online before launching YouTube channels that captured their passion for farming. Grant’s early gaming content evolved into an audience of over a million subscribers, eventually funding real equipment, real land, and real crops. [00:15:00] “If there’s ever been a fight in the past 10 or 15 years, it hasn’t lasted more than an hour… that makes it easy when you’re in business together.” Today, the brothers split responsibilities—Grant leads R&D and the American Farming app, while Spencer manages content creation and the farm’s growing YouTube presence. Both credit their parents for instilling discipline, transparency, and financial responsibility from an early age. [00:27:00] “There would’ve been no way to start without outside income. We saved, invested, and built our way into farming.” From their first paycheck to their first harvest, Grant and Spencer prove that legacy isn’t something you inherit—it’s something you build. Their story shows what’s possible when family, innovation, and hard work come together, one field—and one idea—at a time. Links Grant Hilbert | YouTube Spencer Hilbert | YouTube Hilbert Farms’ Instagram American Farming Game Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram

October 22, 2025
Sibling Strength & Second Generation Growth | Ben Soles & Brandee Poland of Soles Enterprises
Ben Soles and Brandee Poland share lessons on leadership, family dynamics, and growing a next-gen business through honesty and shared purpose. Ben Soles and Brandee Poland, second-generation siblings of Soles Enterprises, share how their family business has grown through courage, communication, and collaboration. Founded in 2007 by their parents, the company manufactures tarps for grain elevators and agricultural storage facilities across the Midwest. What began as a father-and-son venture evolved into a multigenerational enterprise, but not without challenges. When differing visions created tension between Ben and his father, they sought outside facilitation through the Prairie Family Business Association, where open dialogue and counseling helped redefine goals and relationships. [00:18:52] “It’s not about you or your feelings—it’s about what’s best for the company.” Once we realized that we were after kind of different things… my dad had set up a really good company and realized that it met what he wanted to do. Today, Ben focuses on R&D and product innovation, while Brandee leads sales and marketing. Together, they’ve guided Soles Enterprises through leadership transition, added non-family management to strengthen operations, and clarified ownership and governance as their parents stepped back. [00:20:00] “To be open and willing to say somebody else may have better answers for us — that’s really been beneficial for our family.” Their story highlights how clarity of roles, willingness to seek help, and shared purpose can transform family tension into teamwork. As they look ahead to a third generation, Ben and Brandee remind listeners that family business is both a challenge and a blessing—one that’s worth the work. Links Ben Soles | LinkedIn Brandee Poland | LinkedIn Soles Enterprises Website Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram
21 total episodes available
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- What is Family Business Connection?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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