FamilyEbiz podcast helps families start their online business & skyrocket it . . . so they can find the freedom & flexibility they are dreaming of.
FamilyEbiz Podcast
Claim This Podcastby Kerry Beck
5.0(1 reviews)
120 episodes
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Podcast Overview
FamilyEbiz podcast helps families start their online business & skyrocket it . . . so they can find the freedom & flexibility they are dreaming of.
Language
🇺🇲
Publishing Since
11/8/2023
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Recent Episodes
June 15, 2026
119: Stop Blaming Your List Size - Email List Marketing Fix
<p><span style="color: rgb(87, 87, 86);">If your email list marketing feels like shouting into the void, the problem probably isn't your subscriber count — and this video shows you exactly what to fix.</span></p><p><span style="color: rgb(87, 87, 86);">Most content creators assume more subscribers = more sales. But what if your next customer is already on your list — and just hasn't heard from you lately? In this episode, we break down the real reason email list marketing stalls, and what you can do about it starting this week.</span></p><p><span style="color: rgb(87, 87, 86);">If you're a solopreneur, homeschool content creator, or online business owner whose email doesn’t convert to buyers,, this one's for you. You'll walk away with a simple mindset shift and a quick action step that could change your results faster than any new lead magnet.</span></p><p><span style="color: rgb(87, 87, 86);">Here are 5 things you'll discover in this episode: </span></p><p><span style="color: rgb(87, 87, 86);">✅Why your </span><strong style="color: rgb(87, 87, 86);">existing subscribers</strong><span style="color: rgb(87, 87, 86);"> are more valuable than you're treating them</span></p><p><span style="color: rgb(87, 87, 86);">✅The </span><strong style="color: rgb(87, 87, 86);">silent killer of email engagement</strong><span style="color: rgb(87, 87, 86);"> — and how to reverse it</span></p><p><span style="color: rgb(87, 87, 86);">✅What 2 businesses did to </span><strong style="color: rgb(87, 87, 86);">build deep loyalty</strong><span style="color: rgb(87, 87, 86);"> through consistent email</span></p><p><span style="color: rgb(87, 87, 86);">✅The audit you can do </span><strong style="color: rgb(87, 87, 86);">in under 10 minutes</strong><span style="color: rgb(87, 87, 86);"> to see where things went wrong</span></p><p><span style="color: rgb(87, 87, 86);">✅The real reason most solopreneurs stall — and </span><strong style="color: rgb(87, 87, 86);">how to get unstuck</strong></p><p><span style="color: rgb(87, 87, 86);">Ready to stop chasing new subscribers and start serving the ones you already have?</span></p><p><u style="color: rgb(87, 87, 86);">Resources for You</u></p><p><span style="color: rgb(87, 87, 86);">•</span><a href="https://familyebiz.com/mastermind" rel="noopener noreferrer" target="_blank" style="color: inherit;">Family Biz Mastermind</a><span style="color: rgb(87, 87, 86);"> — strategy and business growth community</span></p><p><span style="color: rgb(87, 87, 86);">•</span><a href="https://homeschoolblogging.com/hbu" rel="noopener noreferrer" target="_blank" style="color: inherit;">Homeschool Blogger University</a><span style="color: rgb(87, 87, 86);"> — for homeschool content creators</span></p><p><strong style="color: rgb(87, 87, 86);"><u>Show Notes:</u></strong></p><p><strong style="color: rgb(87, 87, 86);">Your Next Sale Is Already on Your List</strong></p><p><span style="color: rgb(87, 87, 86);">Most content creators think — if I could get more subscribers, I'd have more sales. If I had 5,000 subscribers instead of 500, everything would change. But what if your next sale is already on your list? What if your problem isn't the size of your list? What if your problem is communication?</span></p><p><span style="color: rgb(87, 87, 86);">The issue isn't list size. It's communication.</span></p><p><strong style="color: rgb(87, 87, 86);">Sound Familiar?</strong></p><p><span style="color: rgb(87, 87, 86);">You're probably in this situation. You're creating content consistently. You're posting on social media, publishing blogs, recording podcasts, building lead magnets. But sales are inconsistent, engagement is low, and emails feel frustrating.</span></p><p><span style="color: rgb(87, 87, 86);">Think about these questions. How many people joined your list in the last year — do you even know? How many have heard from you recently, within the last week or two? How many know what you actually sell? Do you even let them know?</span></p><p><span style="color: rgb(87, 87, 86);">Most creators spend more time finding new subscribers than serving their existing ones. And I have been taught since the beginning of any marketing training I've ever had — it is easier to sell to a current subscriber who knows and likes and trusts you than to go find new cold ones and build that relationship from scratch.</span></p><p><strong style="color: rgb(87, 87, 86);">Morning Brew Didn't Win Because of List Size</strong></p><p><span style="color: rgb(87, 87, 86);">There's a company called Morning Brew. They started as a simple email newsletter created by college students. Instead of obsessing over massive traffic numbers, they focused on delivering a valuable email that readers wanted to open every day.</span></p><p><span style="color: rgb(87, 87, 86);">Do your followers want to open your email when it shows up? I just got off a coaching call and she said — I'm missing some emails, but when I see yours I make sure I read it because I want to make sure I'm getting all the information I need from you. Isn't that the kind of subscriber you want? And a buyer that keeps buying?</span></p><p><span style="color: rgb(87, 87, 86);">Morning Brew didn't win because they had the biggest list first. They won because people expected and valued the email communication. They knew there would be value in it every time.</span></p><p><span style="color: rgb(87, 87, 86);">Relationships create engagement. Engagement creates opportunities for sales. Let me say that again. Relationships create engagement. Engagement creates opportunities for sales.</span></p><p><strong style="color: rgb(87, 87, 86);">The Hidden Cost of Ignoring Your List</strong></p><p><span style="color: rgb(87, 87, 86);">If you ignore your existing subscribers, there is a hidden cost. Someone joins your list, they get the freebie, and then — silence. What happens? They forget you. They forget your expertise and they forget your solution. People don't buy from businesses they don't remember.</span></p><p><span style="color: rgb(87, 87, 86);">You've probably gotten on a list five years ago and you don't even remember who they are. Maybe because they did not consistently build a relationship with you.</span></p><p><span style="color: rgb(87, 87, 86);">Here's what I want you to do this week. Open your email platform and look at the last time you emailed consistently — at least weekly, maybe bi-weekly. I don't want you to fix anything today. I just want you to be aware — when was it and how often were you emailing? Are people opening? Are they clicking? Just look.</span></p><p><strong style="color: rgb(87, 87, 86);">Why Solopreneurs Stall — It's Not What You Think</strong></p><p><span style="color: rgb(87, 87, 86);">Here's something I've noticed working with entrepreneurs for years. They don't have a list problem. They know email works. They know relationships matter and consistency matters. But nothing changes. Why?</span></p><p><span style="color: rgb(87, 87, 86);">Information overload. Too many opinions coming at you in your inbox, on YouTube, in podcasts. Too many experts. Too many strategies. And you are constantly learning — but rarely implementing. We consume all these things and become paralyzed. We don't move forward.</span></p><p><span style="color: rgb(87, 87, 86);">Most solopreneurs don't stall because they don't know enough. They stall because nobody is helping them stay focused on the next right step.</span></p><p><span style="color: rgb(87, 87, 86);">Ben Chestnut started Mailchimp as an alternative to the oversized, expensive email software of the early 2000s. He didn't chase every trend in the market. He focused on one thing — helping small businesses communicate with their customers consistently. That's it. That focus built a company that was acquired by Intuit — the company behind QuickBooks — in 2021. His success wasn't about more information and more marketing strategies. It was about consistent communication.</span></p><p><strong style="color: rgb(87, 87, 86);">Trust Drives Sales — Not List Size</strong></p><p><span style="color: rgb(87, 87, 86);">Would you rather have 10,000 people who don't really know you or 500 people who trust you? The answer is obvious.</span></p><p><span style="color: rgb(87, 87, 86);">Homeschool moms buy from people they trust. Travelers buy from people they trust. Gardeners, quilters — everyone buys from people they trust. Trust is built through communication, not list size.</span></p><p><span style="color: rgb(87, 87, 86);">Amy Porterfield told a story about a guy who had 250 people on his list and launched for over $10,000 or $20,000. That is not a big list. Yes, you want to grow your list — but you want to grow it with the right people, not just anyone from bundles or events. Do they convert into buyers? Build relationships with people who will eventually buy from you.</span></p><p><span style="color: rgb(87, 87, 86);">Ann Handley has become known for writing emails that feel personal and conversational. She built trust by consistently showing up and communicating like a real person, not a corporation. She writes to one person. People stay connected to people — not corporations, not automated messaging.</span></p><p><span style="color: rgb(87, 87, 86);">Sometimes what feels like a traffic problem is actually a communication problem. And sometimes a five-minute conversation can reveal an issue much faster than five hours of research or piecing together three different podcasts and courses. That's why coaching, accountability, and community matter so much.</span></p><p><span style="color: rgb(87, 87, 86);">I have two groups that help with accountability, coaching, strategy, and business growth. </span><a href="https://familyebiz.com/mastermind" rel="noopener noreferrer" target="_blank" style="color: inherit;">FamilyEbiz Mastermind</a><span style="color: rgb(87, 87, 86);"> is for strategy and business growth. </span><a href="https://homeschoolblogging.com/hbu" rel="noopener noreferrer" target="_blank" style="color: inherit;">Homeschool Blogger University</a><span style="color: rgb(87, 87, 86);"> is for homeschool content creators putting it all into practice. Links are in the show notes.</span></p><p><span style="color: rgb(87, 87, 86);">And stay tuned — next week we're going to talk about one of the biggest mistakes content creators make with their email list marketing. You're going to want to hear it.</span></p>
June 8, 2026
118: Selling With Confidence When It Feels Awkward
<p><span style="color: rgb(87, 87, 86);">Struggling to talk about your offer without feeling pushy? This episode reframes </span><strong style="color: rgb(87, 87, 86);">selling with confidence</strong><span style="color: rgb(87, 87, 86);"> as one of the most helpful things you can do for your audience.</span></p><p><span style="color: rgb(87, 87, 86);">Most online business owners believe in what they sell — they just can't bring themselves to say it out loud. This episode walks through why avoiding your offer actually hurts the people you're trying to help, what the difference is between pressure and invitation, and how to talk about your product in a way that feels natural and genuinely serves your audience.</span></p><p><span style="color: rgb(87, 87, 86);">If making an offer feels pushy or uncomfortable, you're not alone — but avoiding it is hurting your audience more than you know. </span><strong style="color: rgb(87, 87, 86);">Selling with confidence isn't about pressure; it's about leading people to a solution they actually need.</strong></p><p><span style="color: rgb(87, 87, 86);">Online business owners, content creators, and solopreneurs who know they have something valuable to offer but freeze up every time it's time to actually sell it — this one is going to shift something for you.</span></p><p><span style="color: rgb(87, 87, 86);">Why avoiding your offer is actually</span><strong style="color: rgb(87, 87, 86);"> hurting the people you want to help</strong></p><p><span style="color: rgb(87, 87, 86);">✅The difference between pushy promotion and a </span><strong style="color: rgb(87, 87, 86);">simple, genuine invitation</strong></p><p><strong style="color: rgb(87, 87, 86);">✅What people are really buying</strong><span style="color: rgb(87, 87, 86);"> — and it's not your PDF or your course</span></p><p><strong style="color: rgb(87, 87, 86);"><u>✅ONE</u> sentence to write down <u>today</u></strong><span style="color: rgb(87, 87, 86);"> that clarifies your offer's transformation</span></p><p><strong style="color: rgb(87, 87, 86);">✅How teaching & selling can peacefully coexist</strong><span style="color: rgb(87, 87, 86);"> in your content</span></p><p><span style="color: rgb(87, 87, 86);">Stop keeping your solution a secret. Grab the free Business Marketing Roadmap below and start planning offers you're proud to share.</span></p><p><u style="color: rgb(87, 87, 86);">Resources for You</u></p><ul><li><a href="https://familyebiz.com/roadmap" rel="noopener noreferrer" target="_blank" style="color: inherit;">Business Marketing Roadmap</a><span style="color: rgb(87, 87, 86);"> (Free Download) </span></li><li><a href="https://familyebiz.com/scrappy" rel="noopener noreferrer" target="_blank" style="color: inherit;">Scrappy List Building Checklist</a><span style="color: rgb(87, 87, 86);"> (Free Download) </span></li></ul><p><strong style="color: rgb(87, 87, 86);"><u>Show Notes:</u></strong></p><p><strong style="color: rgb(87, 87, 86);">Most Digital Creators Are Not Afraid of Creating — They're Afraid of Selling</strong></p><p><span style="color: rgb(87, 87, 86);">Most online businesses and digital creators are not afraid of creating. They are afraid of selling. And because of that fear, people never hear about the solution that they desperately need. Your audience does not hear about that solution. Today we're talking about how to make selling natural and not awkward.</span></p><p><strong style="color: rgb(87, 87, 86);">Why Selling Feels So Uncomfortable</strong></p><p><span style="color: rgb(87, 87, 86);">I know for a fact many of you listening find it awkward to offer your product or sell something. You believe in your product, but you hesitate to mention it. You worry — I'm going to sound too pushy. I'm bothering people by sending them an email about something that could help their life. Or you're afraid of rejection.</span></p><p><span style="color: rgb(87, 87, 86);">The reality is — avoiding your offer helps no one. If you avoid telling people about your offer, you're not helping anyone. You have a hobby business. And you're sort of being selfish because you're keeping it back and not letting them know how your offer could help them.</span></p><p><span style="color: rgb(87, 87, 86);">Why do so many of you feel uncomfortable? You're afraid of judgment. You're afraid of rejection. You're afraid people will unsubscribe. Well, if they unsubscribe, they weren't the right people for you anyway.</span></p><p><span style="color: rgb(87, 87, 86);">Most creators connect selling with pressure instead of connecting selling with service. I totally believe that selling is tied to service. If you're a good salesperson, you are listening to what their problem is and then trying to help them find the best solution.</span></p><p><strong style="color: rgb(87, 87, 86);">Oprah and the Power of Serving Through Selling</strong></p><p><span style="color: rgb(87, 87, 86);">Oprah Winfrey did this phenomenally. She built trust by deeply understanding her audience's transformation — what do they need to have a better life? And she was constantly and consistently offering recommended resources to them. Resources she believed would help them.</span></p><p><span style="color: rgb(87, 87, 86);">If you don't believe your product can help someone, then don't sell it. Go do something else. But when you believe something helps people, sharing it becomes leadership. You become a leader and an authority in that field.</span></p><p><strong style="color: rgb(87, 87, 86);">Pushiness vs. Service — What's the Real Difference?</strong></p><p><span style="color: rgb(87, 87, 86);">Pushiness is pressure. It is manipulation. If you want to help and serve someone and give them a real answer to their problem, that is an invitation. That is service. That is clarity. And that is leadership.</span></p><p><span style="color: rgb(87, 87, 86);">There's a difference between promotion and invitation. Follow the invitation route. When you do, selling becomes helping people move forward. That's what you want to be about.</span></p><p><span style="color: rgb(87, 87, 86);">Bob Ross freely taught painting techniques on his PBS show The Joy of Painting — from 1983 to 1994 — while also building products and educational resources. Teaching and selling can peacefully coexist and build a business. You just have to understand the balance and show people the transformation they're going to have.</span></p><p><strong style="color: rgb(87, 87, 86);">What People Are Actually Buying</strong></p><p><span style="color: rgb(87, 87, 86);">People buy confidence, clarity, solutions, and momentum. They're not buying a PDF or a printable. They are buying outcomes. That transformation — that's what you are serving them with.</span></p><p><span style="color: rgb(87, 87, 86);">Dale Carnegie transformed communication training. He made it one of the most enduring educational businesses in history because he focused not on the six-week program, but on the transformation — the change people would have once they went through his course and felt confident speaking in public.</span></p><p><span style="color: rgb(87, 87, 86);">Once you can get one, two, or three students who say — yes, this changed the way I homeschooled, yes, this changed the way I work out, yes, this changed the way I cook — then you begin to serve others by offering them resources that really do help them.</span></p><p><strong style="color: rgb(87, 87, 86);">Two Things to Do This Week</strong></p><p><span style="color: rgb(87, 87, 86);">First, add one invitation to your next email or piece of content. Something as simple as — if you want help implementing this, here's how I can help. That's it. That is not pressure. That is guidance. That is you walking alongside them in their journey.</span></p><p><span style="color: rgb(87, 87, 86);">Second, write down this sentence and fill it in — my product helps people blank. What is one real transformation people get from buying your product? That could be a $20 ebook or a $200 course. Use that sentence in future promotions.</span></p><p><span style="color: rgb(87, 87, 86);">For me — Raising Leaders, Not Followers helps moms stop the overwhelm in homeschooling because they simplify and have clarity about what to do each and every day. That's it. That's how simple it can be.</span></p><p><span style="color: rgb(87, 87, 86);">Selling is not selfish. If your product truly helps people, hiding it helps no one. Your audience cannot buy a solution they've never heard about.</span></p><p><span style="color: rgb(87, 87, 86);">If this helped you, would you please share it with one person? And grab a copy of my free </span><a href="https://familyebiz.com/roadmap" rel="noopener noreferrer" target="_blank" style="color: inherit;">Business Marketing Roadmap</a><span style="color: rgb(87, 87, 86);"> in the show notes — it will help you plan your offers and your sales so you can start making consistent revenue. My </span><a href="https://familyebiz.com/scrappy" rel="noopener noreferrer" target="_blank" style="color: inherit;">Scrappy List Building Checklist</a><span style="color: rgb(87, 87, 86);"> is also available there if you want to grow your list at the same time.</span></p>
June 1, 2026
117: How to Prioritize Tasks Like a CEO Not a Content Creator
<p><span style="color: rgb(87, 87, 86);">If your to-do list is full but your bank account is low, this episode will show you exactly where to focus instead. Most online business owners </span><strong style="color: rgb(87, 87, 86);">stay stuck in content creation mode </strong><span style="color: rgb(87, 87, 86);">— posting, designing, tweaking — while the </span><strong style="color: rgb(87, 87, 86);">revenue-generating tasks get pushed to tomorrow</strong><span style="color: rgb(87, 87, 86);">. </span></p><p><span style="color: rgb(87, 87, 86);">This episode breaks down the difference between creator mode and CEO mode, walks through the 4 areas that actually drive business growth, and gives you a simple weekly planning system you can start using right now.</span></p><p><span style="color: rgb(87, 87, 86);">Solopreneurs and online business owners who are tired of working hard without seeing results will find a clear, practical framework here for shifting their focus toward the tasks that actually move the needle.</span></p><p><strong style="color: rgb(87, 87, 86);">✅The difference between creator mode and CEO mode</strong><span style="color: rgb(87, 87, 86);"> — and which one is costing you money</span></p><p><strong style="color: rgb(87, 87, 86);">✅4 things a CEO focuses on</strong><span style="color: rgb(87, 87, 86);"> that most content creators completely skip</span></p><p><strong style="color: rgb(87, 87, 86);">✅Why more content doesn't equal more revenue</strong><span style="color: rgb(87, 87, 86);"> — and what actually does</span></p><p><strong style="color: rgb(87, 87, 86);">✅How to build a Monday revenue-first list</strong><span style="color: rgb(87, 87, 86);"> that guides your whole week</span></p><p><strong style="color: rgb(87, 87, 86);">✅One question to ask yourself every single week</strong><span style="color: rgb(87, 87, 86);"> that keeps you revenue-focused</span></p><p><span style="color: rgb(87, 87, 86);">Stop spinning your wheels on tasks that feel productive but aren't. Grab the free Business Marketing Roadmap BELOW and get clear on your next 90 days.</span></p><p><u style="color: rgb(87, 87, 86);">Resources for You:</u></p><ul><li><a href="https://familyebiz.com/roadmap" rel="noopener noreferrer" target="_blank" style="color: inherit;">Business Marketing Roadmap</a><span style="color: rgb(65, 103, 165);"> </span><span style="color: rgb(87, 87, 86);">(Free Download) </span></li><li><a href="https://kerrybeck.thrivecart.com/vacation-tool/" rel="noopener noreferrer" target="_blank" style="color: inherit;">Vacation Campaign Toolkit</a><span style="color: rgb(65, 103, 165);"> </span></li><li><a href="https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357?crid=1KOV0K6K3IXKW&dib=eyJ2IjoiMSJ9.eU8OY7Gvn5H8YxZCvA-9EqXtbEKhfExH7AARol0t95u6kyd2akyFkpVA3UoEkfjFElKgPRf3rZuLpssVvQ7yxGfz9uFc1sYE8xefUTRgot3cyaIFkkZNfiSOmvvhHCsFphWU9B2Es1SRTbOAvbDHnV7DBb-6_mln19qh6oG3OP5VuNPbDPRcG0v_HiW6sEnf9u-3Av3QrdmDhfz-UOoQbCFXTFnNwySXUVriamm3rIM.3dnOBk8qDQPcL97vRPuvdsh25q3tiy2pwaeSN7LCsu4&dib_tag=se&keywords=4+hour+work+week&qid=1779024918&sprefix=4+hour+w%2Caps%2C456&sr=8-1&linkCode=ll2&tag=hotohomych-20&linkId=7b97b9a9d1291a03609a78f8ae32a927&language=en_US&ref_=as_li_ss_tl" rel="noopener noreferrer" target="_blank" style="color: inherit;">The 4-Hour Workweek</a><span style="color: rgb(87, 87, 86);"> by Tim Ferriss </span></li></ul><p><strong style="color: rgb(87, 87, 86);"><u>Show Notes:</u></strong></p><p><strong style="color: rgb(87, 87, 86);">Busy Does Not Mean Profitable — Here's the Difference</strong></p><p><span style="color: rgb(87, 87, 86);">Busy in your business does not always mean profitable. Some online businesses and solopreneurs work 12 hours a day and still struggle financially. Others work fewer hours but focus on the right tasks. Today we're talking about working less and being more productive in the right tasks. Busyness does not mean more revenue.</span></p><p><strong style="color: rgb(87, 87, 86);">Creator Mode vs. CEO Mode</strong></p><p><span style="color: rgb(87, 87, 86);">If you can relate to any of this, you might be spending your time constantly creating content because you think the more content you make, the more money you'll make. Or you're endlessly scrolling for just the right answer. You're always working and there's little revenue.</span></p><p><span style="color: rgb(87, 87, 86);">The reality is revenue usually comes from a few high-impact decisions — not a bunch of content, not just constantly doing more and more.</span></p><p><span style="color: rgb(87, 87, 86);">So where are you? Are you in creator mode or are you in CEO mode? There is a distinct difference between the two.</span></p><p><span style="color: rgb(87, 87, 86);">If you're in creator mode, you are making content, posting content, editing, Canvaing, making images — doing a bunch of stuff. If you are in CEO mode, you are looking at strategies, the right offers to give your audience because you know their problem, and asking — how can I tie those together to make sales and grow my audience?</span></p><p><span style="color: rgb(87, 87, 86);">There are four things the CEO is focused on — strategy, offers, sales, and audience growth. Most content creators stay stuck in creator mode forever. That is a sad fact.</span></p><p><strong style="color: rgb(87, 87, 86);">Ali Abdal: From Doctor to Full-Time Entrepreneur</strong></p><p><span style="color: rgb(87, 87, 86);">There's a guy named Ali Abdal. He was born in Pakistan, grew up in South Africa, and was a doctor turned entrepreneur. He had a YouTube channel while still working as a medical doctor, making educational and productivity content on the side.</span></p><p><span style="color: rgb(87, 87, 86);">In 2020, everything changed. He was supposed to go to Australia for medical work, but the pandemic shut the borders down. All of a sudden he was unexpectedly unemployed — no job, no backup plan, no certainty about what would come next.</span></p><p><span style="color: rgb(87, 87, 86);">Instead of just waiting it out, he decided to fully focus on his YouTube channel and the online business he had been slowly building. What started as a side hustle suddenly became his full-time focus. Within a year his YouTube channel grew to one million subscribers. His business hit one million dollars in annual revenue. And eventually he left medicine completely.</span></p><p><span style="color: rgb(87, 87, 86);">The thing that looked like a setback — pandemic, border shutdown, unemployment — became the moment that forced him to fully commit to the business he had already been starting. A lot of you are just dabbling. It feels good to make content. But true breakthrough comes when you stop treating your business like a side project and you finally focus on the opportunity in front of you.</span></p><p><strong style="color: rgb(87, 87, 86);">How to Know If You're Focusing on the Right Things</strong></p><p><span style="color: rgb(87, 87, 86);">Revenue comes from a few key decisions. It does not come from endless Canva graphics, tweaking your fonts, reorganizing your web pages, or getting all those little things done. And it does not come from social media.</span></p><p><span style="color: rgb(87, 87, 86);">What does bring revenue? Clarity. Strategy. Offers. Messaging. Audience targeting.</span></p><p><span style="color: rgb(87, 87, 86);">Are you clear on what you do and who you serve? Do you have an offer that sells? Does your messaging match what transformation your audience actually needs? Are you targeting the right people? Those are the things that build revenue — not more content.</span></p><p><strong style="color: rgb(87, 87, 86);">What to Do This Week — And Every Week</strong></p><p><span style="color: rgb(87, 87, 86);">I want you to think about one task you could do this week that would actually make money. Not a blog post — because a blog post alone is not going to make you money. Is it an email campaign? Maybe a two-day flash sale. Is it a webinar or masterclass where you plan it this week and do it next week and sell something? Is it a product you've had sitting on the shelf that you haven't really shared? Is it making a lead magnet and growing your list? What about networking — reaching out for a collaboration? Sending emails once or twice a week to build relationships is a great money-making activity.</span></p><p><span style="color: rgb(87, 87, 86);">And remember those four CEO things — strategy, offers, sales, and audience growth.</span></p><p><span style="color: rgb(87, 87, 86);">Starting next Monday, I want you to make a revenue-first list. Write down what money-making task you're going to do Monday, Tuesday, Wednesday, Thursday. Some will take 10 minutes, like sending an email. Some will take longer. But every single day, do at least one revenue-making task. I was told this about 20 years ago and it has stuck with me — do one revenue-making task every day.</span></p><p><span style="color: rgb(87, 87, 86);">Seth Godin consistently emphasizes focused work instead of chasing endless busy work. Profitable creators don't do everything. They do the right things over and over and over.</span></p><p><strong style="color: rgb(87, 87, 86);">The Shift That Changes Everything</strong></p><p><span style="color: rgb(87, 87, 86);">True breakthrough in your business comes when you stop treating it like a side hustle and you finally focus on the opportunity in front of you. That sometimes means investing some money. That means having an overall strategy. One of our mastermind students is working on a membership she'll launch middle to end of summer — using a strategy, using a CEO mindset. She shifted from pure content creation to systems, products, and business infrastructure. That's the shift.</span></p><p><span style="color: rgb(87, 87, 86);">You need clarity on how to prioritize tasks that actually move the needle — not just tasks that make you feel busy.</span></p><p><span style="color: rgb(87, 87, 86);">I have a free </span><a href="https://familyebiz.com/roadmap" rel="noopener noreferrer" target="_blank" style="color: inherit;">Business Marketing Roadmap</a><span style="color: rgb(87, 87, 86);"> in the show notes. It's not going to show you everything, but it will give you a chance to get clarity on what you're going to do in the next three months. Each page is monthly — you've got your four weeks laid out. Start planning for next month and get clear on your offer and your sales activity.</span></p><p><span style="color: rgb(87, 87, 86);">If this helped you, would you please share it with a friend who is either wanting to start a business or struggling in theirs? Let's help them get going in the right direction.</span></p>
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