Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
Higher Education Crisis: Analyzing Fandom and Influence
In this episode of the Fanalytics Podcast, Emory University's Professor Mike Lewis explores the concept of fandom within higher education. He discusses the potential crisis looming over universities due to recent governmental policies affecting funding and DEI practices. Mike argues that universities possess incredibly strong fandom likened to that of major sports teams, driven by passion and engagement. He also examines how current managerial misalignments, such as excessive administrative growth, political leanings, international recruitment, and short-term leadership, may be detracting from long-term goals of building influence and fandom. He emphasizes the necessity for universities to adapt and realign their strategies to maintain their prestigious status and passionate community support.
more at fanalytics.substack.com
10 Feb 2025
Diagnosing and Fixing the NBA All Star Weekend
The Evolution and Decline of Sports All-Star Games
In this episode of the Fanalytics podcast, the host delves into the history and current state of All-Star games in sports, with a primary focus on the NBA and MLB. The discussion includes an analysis of the decline in viewership and relevance of these events. The podcast contrasts the historical significance and popularity of All-Star games with their current lackluster reception, highlighting reasons such as over-commercialization and lack of player motivation. The episode also features a deep dive into the origins of the MLB All-Star game, its cultural impact during the Great Depression, and the NBA's attempt to innovate its All-Star weekend festivities. Finally, the host examines the challenges in reviving the excitement and competitiveness of these once-iconic sports events.
more at fanalytics.substack.com
3 Feb 2025
Super Bowl 2025 and Future Fandom Insights
The Super Bowl: A Cultural Extravaganza and Its Impact on Future Fandom
In this episode of the Fanalytics podcast, host Mike Lewis explores the multifaceted cultural significance of the Super Bowl. He discusses its role in unifying America, its massive viewership, and its influence as the apex of popular content every year. The episode dissects the Super Bowl's impact on various aspects of culture including sports, gambling, advertising, and music, with a particular focus on the evolving status of teams like the Kansas City Chiefs and Philadelphia Eagles. Additionally, Lewis delves into how gambling and advertising trends shape sports fandom and engagement, the strategies behind Super Bowl halftime shows, and the sustainability of football's dominance among newer generations. He concludes with an analytical look at the future of NFL fandom amidst cultural and demographic shifts. The article can be found at Fanalytics.substack.com
Who has been a guest on Fanalytics with Mike Lewis
Names identified in recent episode analyses. Showing up to five guests.
Jake Paul
Mike Tyson
Caitlin Clark
Lizzo
Ohtani
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
64 ratings
Spotify
5.0 / 5
38 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
95
Social presence
91
YouTube
0
Engagement
92
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