Farmers to Florists
Claim This Podcastby Liz Fiedler Mergen
Podcast Overview
<p>Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success.</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/">https://www.farmerstoflorists.com/</a></p>
Language
🇺🇲
Publishing Since
3/3/2026
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Recent Episodes
June 2, 2026
How Farmers to Florists Became a Minnesota Cup Startup Semifinalist
<p>Takeaways</p><ul><li>Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup Competition</li><li>The biggest challenge in local flowers is not growing flowers but solving supply chain inefficiencies</li><li>Building in public creates stronger businesses, stronger products, and better customer alignment</li></ul><p>In this behind the scenes episode, Dr. Liz Fiedler Mergen shares the exciting news that Farmers to Florists has been selected as a semifinalist in the Minnesota Cup Startup Competition. She explains how this experience is changing the way she talks about the business and why Farmers to Florists is much more than a floral platform.</p><p>This episode dives into the real supply chain challenges facing flower farmers and florists, why coordination problems cost businesses money, and how better planning systems can transform local sourcing. Dr. Liz also shares lessons from pitching, startup growth, and building a business in public.</p><p>Key Topics Covered:</p><ul><li>Minnesota Cup startup competition experience</li><li>The local flower supply chain problem</li><li>Why Farmers to Florists is infrastructure, not just software</li><li>Startup lessons from pitching and networking</li><li>Building businesses through user feedback</li><li>Thinking bigger than your niche</li></ul><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/">https://www.farmerstoflorists.com/</a></p>
May 26, 2026
Crop Planning for Flower Farmers: Stop Guessing and Start Growing with Purpose
<p>Takeaways</p><ul><li>Why crop planning is the turning point from hobby flower growing to building a scalable floral business</li><li>How documenting planting dates and harvest timing creates better business decisions year after year</li><li>The four ways crop planning helps flower farmers predict, scale, and align production with real demand</li></ul><p>In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen breaks down the mindset shift that transformed her flower farm from growing beautiful blooms to growing intentionally for profit and reliability.</p><p>If you are selling subscriptions or farm stand bouquets, flexibility works. But once weddings, event design, and wholesale floral relationships enter the picture, crop planning becomes essential.</p><p>Dr. Liz explains the four core functions of a crop plan: predicting bloom timing, tracking actual harvest outcomes, scaling production intentionally, and aligning flower production with customer demand.</p><p>She also shares why your first crop plan does not need to be perfect. The real value comes from collecting data season after season until your business becomes more predictable and profitable.</p><p>Whether you use spreadsheets or the Farmers to Florists platform, this episode will help you stop guessing and start building a stronger floral business.</p><p>Key Topics Covered:</p><ul><li>Transitioning from flexible flower farming to intentional production</li><li>Planning flowers for weddings and event timelines</li><li>Tracking planting and harvest dates</li><li>Using historical data to improve crop decisions</li><li>Building better relationships between flower farmers and florists</li><li>Scaling flower production without increasing chaos</li><li>Creating demand-driven floral businesses</li></ul><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/">https://www.farmerstoflorists.com/</a></p>
April 30, 2026
Farmer vs Florist Pricing: What Customers Don’t Understand
<p><strong>Use code PODCAST at checkout for 30% off! </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/"><strong>https://www.farmerstoflorists.com/</strong></a></p><p></p><p><strong>Takeaways</strong></p><ul><li>The difference between farmer pricing and florist pricing comes down to labor, design, and customization.</li><li>Competing on price leads to undervaluing your work and eventual burnout.</li><li>Clear communication helps customers understand and respect pricing.</li></ul><p><strong>Summary of the Episode</strong> In this episode of Farmers to Florists, Dr. Liz breaks down one of the most misunderstood aspects of the floral industry: pricing. She explains why a $30 bouquet can quickly become a $60 arrangement and how the shift from farmer to florist introduces additional layers of labor, design, and risk. This episode offers practical language for communicating value to customers while reinforcing the importance of sustainable pricing strategies.</p><p><strong>Key Topics Covered:</strong></p><ul><li>Farmer vs florist pricing differences</li><li>What goes into custom floral design</li><li>How to explain pricing without defensiveness</li><li>The risks of underpricing your work</li><li>Building a sustainable and profitable floral business</li></ul><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/">https://www.farmerstoflorists.com/</a></p>
11 total episodes available
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Frequently asked questions
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- What is Farmers to Florists?
<p>Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success.</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.farmerstoflorists.com/">https://www.farmerstoflorists.com/</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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