Fitness Business University Podcast
Claim This Podcastby Vince Gabriele
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Podcast Overview
<p>The Fitness Business University Podcast —<b> The #1 Fitness Business Podcast </b>— is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.</p><p><br></p><p>If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.</p>
Language
🇺🇲
Publishing Since
6/24/2019
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Recent Episodes
May 8, 2026
How to Fix Your Show Rate Issue Without Getting Better at Sales
<p><strong>If your show rate is broken, book a free 30 minute Gym Clarity Call and we'll find the fix: </strong><a href="https://gymclaritycall.com/"><strong>https://gymclaritycall.com/</strong></a></p><p>If leads are opting in but never picking up the phone, or booking consults and ghosting you, this episode is for you. And the answer might not be what you think.</p><p>Most gym owners assume it's a sales problem. Get better at follow up. Get better on the phone. And yeah, that stuff matters. But after sitting in mastermind rooms for the last several weeks hearing the same complaint over and over, I started noticing a pattern: the gym owners with the worst show rates all had one thing in common. They were putting all their eggs into one marketing basket.</p><p>Tom and I break down a concept I picked up from a $4,300 phone call with Dan Kennedy called "fertile soil." The idea is simple. When you first start marketing in a niche or platform, you're digging in soft, loose soil. Easy customers. But the longer you stay on one platform without diversifying, the deeper you dig. The soil gets harder. The leads get worse. And eventually you're hitting concrete.</p><p><br>The fix isn't to get better at sales. The fix is to find new ponds.</p><p><strong>We walk through real examples that are working right now: </strong></p><ul><li>The hyper local newspaper ad that's pulling a 50% show rate and generated $60K in lifetime value off a $4,600 spend. </li><li>The reactivation play where you text 10 to 15 past members a month with a personal message (not a blanket campaign). </li><li>The local sports media sponsorship that just opened up 10,000 new email subscribers we've never reached before. </li><li>The joint venture strategy that filled our post rehab program so fast we had to turn people away.</li></ul><p>We also kick things off with a story about a hibachi restaurant that has 9,300 Google reviews across four locations and the dead simple system they use to get them. There's a lesson in there for every gym owner.</p><p><br><strong>5 Key Takeaways:</strong></p><ol><li>Your show rate problem might be a marketing problem. If all your leads come from one source and that source has been drying up, getting better at sales won't fix it. You need to find new pockets of fertile soil where higher quality prospects are waiting.</li><li>20 to 30% of leads showing up for a consultation is a solid show rate. If your number is way higher than that, you probably don't have enough lead volume. If it's way lower, it might be your source, not your skills.</li><li>Reactivation is one of the most overlooked ponds you already have. If you've been in business 10 years with a 5% churn rate, you've lost over 1,200 people. Text 10 to 15 of them a month with a personal message. Not a template. A real conversation.</li><li>The best joint ventures come from getting the referral source into your gym as a client. When Dr. Hurley started training with us, referrals went from once a month to a couple a week. Give a free membership to someone who can send you customers and watch what happens.</li><li>When you sponsor a youth sports league or local organization, don't pay for a banner. Pay for email access to their list. That's where the real return lives because those parents are opening every single email from that program.</li></ol><p><br></p><p><strong>Book a free Gym Clarity Call and we'll build a plan specific to your business: </strong><a href="https://gymclaritycall.com/"><strong>https://gymclaritycall.com/</strong></a></p>
May 1, 2026
Why Your Gym Is Stuck Under $20K Month (The Real Reason Nobody Tells You)
If your gym has been stuck at the same revenue for more than six months, book a free 30 minute Gym Clarity Call and we'll find the one lever holding you back: https://gymclaritycall.com/ If your gym has been stuck at the same revenue number for over six months, this episode is for you. And I promise the reason isn't what you think. Most gym owners blame their market, their competition, or their marketing. But after coaching 139 gym owners and running my own gym since 2008, I can tell you it...
April 24, 2026
Fix The Sales at Your Gym: How to Get More Leads to Buy, Charge the Prices You Deserve, and Start Attracting Clients Instead of Chasing Them
Want us to audit your sales process and show you exactly where leads are falling through the cracks? Book a free Sales Audit and we'll review your automations from lead to consult or trial: https://api.leadconnectorhq.com/widget/bookings/masterclassbonuscall This is the full recording of my live masterclass: How to Fix the Sales at Your Gym. Over 100 gym owners showed up and I coached for two and a half hours straight. No slides. No pitch. Just the real stuff that moves the needle. Here's t...
483 total episodes available with 188 transcripts
Recent guests on Fitness Business University Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Melissa Chase
Guest
Caesar Hernandez
Guest
Jason DeRose
Guest
TJ Lopez
Guest
Thomas Plummer
Guest
Tony Bianchino
Guest
Joe Riggio
Guest
Dan Goodman
Guest
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- What is Fitness Business University Podcast?
<p>The Fitness Business University Podcast —<b> The #1 Fitness Business Podcast </b>— is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.</p><p><br></p><p>If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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