Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

About Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

Freelance marketing is a distinct discipline from agency or in-house work. Lucas and Luna examine what actually changes when you're the sole practitioner: pricing without a brand, client acquisition without a sales team, and the emotional toll of feast-or-famine revenue. Each episode centers on a real independent marketer's case — a content strategist who left Ogilvy, a Google Ads consultant who built a $200k practice serving local dentists, the email specialist who charges per subscriber instead of per hour. Lucas pushes on unit economics: how do you calculate your effective hourly rate when you factor in unpaid sales calls, proposal writing, and software subscriptions? Luna focuses on the craft: how does a solo operator maintain quality without a second pair of eyes, and when should you turn down work that pays well but bores you? Together they challenge the 'hustle' narrative with data from IRS Schedule C filings, Upwork rate reports, and surveys of top-earning freelancers. They debate whether specialization or generalism yields higher lifetime earnings, and whether retaining clients is always better than chasing new ones. The listener is a marketing freelancer with at least two years in business who wants to think more strategically, not just work harder. By the end of an episode, you'll have a concrete framework to assess whether that next project is worth your time — or whether you're building a job disguised as a business. #FreelanceMarketing #IndependentConsultants #SoloServiceProviders #MarketingConsulting #FreelancePricing #ClientAcquisition #FreelanceLife #MarketingStrategy #ContentMarketing #GoogleAdsConsultant #EmailMarketing #FreelanceBusiness #SelfEmployed #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

Publisher

Fexingo

Category

business

Language

en

Explicit

No

First episode

19 May 2026

Latest episode

21 Oct 2026

Latest episodes

208 episodes in the feed.

1. 

   21 Oct 2026

   How Freelance Marketers Price For Complexity

   Lucas and Luna tackle the pricing paradox facing independent marketing consultants: how to charge premium rates for work that feels simple to clients but is actually deeply complex. Using a case study of a B2B SaaS firm struggling with churn, they explore value-based pricing versus hourly billing, the importance of scoping hidden risks, and why 'simple' fixes often hide the most expensive work. This episode provides actionable frameworks for freelancers to communicate their worth without confusing or alienating prospects. #FreelanceMarketing #ValueBasedPricing #ConsultingStrategy #SoloEntrepreneur #MarketingROI #ClientRelationships #ScopeManagement #B2BMarketing #SaaSGrowth #BusinessPricing #ServiceDesign #ProfitMargins #FexingoBusiness #BusinessPodcast #MarketingTips #FreelancerLife #Consulting101 #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

2. 

   20 Oct 2026

   Why Freelancers Lose Profit to Scope Creep

   Most independent marketers think scope creep is a client behavior problem. It is actually a pricing architecture failure. We look at the specific math behind how one extra hour of strategy work erodes a retainer’s margin, using a concrete example from a mid-sized agency that lost forty percent of its profit in six months because they failed to price complexity. We break down the three types of scope creep, how to identify them before they hit your P&L, and the exact contractual language that stops clients from quietly expanding their workload without paying for it. #FreelanceMarketing #ScopeCreep #PricingStrategy #RetainerModels #AgencyProfitMargins #ClientManagement #BusinessGrowth #MarketingConsulting #SoloEntrepreneurs #FexingoBusiness #BusinessPodcast #FinancialLiteracy #ContractNegotiation #ServiceDesign #ProfitProtection #WorkloadManagement #ClientBoundaries #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

3. 

   17 Oct 2026

   How Freelancers Price Complexity Without Losing Clients

   Most freelance marketers price their time, but complex projects require pricing complexity. In this episode, Lucas and Luna explore how independent consultants can move beyond hourly rates to value-based pricing models that reflect the actual business impact of their work. We look at a specific case study involving a B2B SaaS company that struggled with churn and hired a solo consultant not for content creation, but for strategic messaging overhaul. The key takeaway is learning how to quantify the cost of inaction and structure proposals around outcomes rather than deliverables. This approach helps freelancers protect their margins while giving clients clearer ROI expectations. #FreelanceMarketing #ValueBasedPricing #ConsultingStrategy #BusinessGrowth #MarketingConsultant #SoloEntrepreneur #ClientAcquisition #PricingModels #ROIcalculation #B2BMarketing #SaaSstrategy #FreelancerTips #BusinessMindset #ServiceProviders #MarketingFinance #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

Contact Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.