The intersection of inspired creativity and common business sense. We talk about everything you didn't learn in design school, but should have if you want to build a career and a life as an independent creative. Hosted by Alvalyn Lundgren.
White space is unfilled space. Designers, illustrators, and photographers understand the importance of using white space in their creative projects. Also known as negative space, white space is defined as measured but unoccupied space.
This episode presents a reframing of the idea of white space — negative, unoccupied space — and its role in your creative processes and freelance business. We'll consider white space as rest, time off, downtime, and sabbath or sabbatical, and how freelancers can benefit from intentional pursuit of white space.
18 Aug 2026
Why I Freelance
There are risks in working for someone else, when you place all your career expectations in one place. Conversely, there are significant advantages in working independently as a freelance creative. In this episode Alvalyn shares why self-employment has always been her objective and contrasts the perceived safety of working for someone else with the rewards of being self-employed. Points of comparison she addresses include autonomy, insurance, benefits, ownership, rates, time, and purpose. She also emphasizes that it's necessary to be faithful with the small things in order to be able to handle the greater, complex things that go along with creating success. This is the first episode of the re-named and rebranded podcast.
3 Jul 2026
Are The Riches In The Niches? (and changing the podcast title)
To niche or not (to specialize) is something that many freelancers question, something that many freelance creatives who are multi-passionate, are concerned about. How do you specialize when you have a diverse range of interests and skills? In this episode Alvalyn breaks down some options, shares from her own experiences, and leaves you with one key strategy that will help you position correctly. She also shares that the podcast is being rebranded and renamed and to watch for that with the next episode.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
1 ratings
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