A podcast for GP Partners and Practice Managers who want space to think differently about the business of General Practice. Hosted by James Johnstone, former GP Practice Manager, now Primary Care Transformation Manager and consultant, each episode shares honest reflections, grounded insights and fresh perspectives — not quick fixes — to help you lead with more clarity, confidence and purpose in an ever changing landscape.
If you're ready to step back, look at your practice differently, and lead with more clarity — freemeup In Practice is for you.
Episode 8 - Partnership is Stewardship.
In this episode of freemeup IN PRACTICE, James explores the non-medical side of being a GP Partner and why it doesn’t need to feel overwhelming.
If you listened to the previous episode, you’ll remember the Practice Manager was described as the operational heartbeat of the practice. That still stands. But this episode shifts the lens. Because GP Partners carry something different.
Not day-to-day management.
Not operational firefighting.
But stewardship.
Linking stewardship to the monitoring of “vital signs”, James unpacks what governance really means in modern General Practice and how structured oversight can replace uncertainty with clarity.
The episode explores:
• The identity shift from clinician to steward
• The critical difference between management and governance
• Why micromanagement and abdication both create risk
• The five vital signs every GP Partner should monitor
• How the PM–Partner dynamic shapes culture and stability
• What governance maturity actually feels like in practice
• Why new GP Partners are rarely given structured induction in stewardship
You’ll hear practical examples, real-world reflections, and a clear framework for thinking about financial oversight, workforce governance, estates compliance, insurance protection, and strategic direction.
This isn’t about adding more to your plate. It’s about understanding what is yours to oversee — and what isn’t. Because partnership isn’t about doing everything. It’s about ensuring what must be done… is being done.
When governance is structured:
• Anxiety reduces
• Leadership becomes clearer
• PMs are empowered
• Partners feel steadier
• The practice becomes more resilient
Whether you’re an experienced GP Partner reflecting on your current governance rhythm, or newly stepping into partnership and wondering what you’re truly accountable for, this episode offers a calm, structured way to think about leadership beyond the consulting room.
Stewardship is not about control. It’s about clarity. And clarity changes everything.
1 Feb 2026
The Pivotal Role of the PM
Episode 7: The Pivotal Role of the Practice Manager
What happens to a GP practice when the person who holds everything together suddenly isn’t there?
In this extended episode, James takes listeners inside the unseen world of the Practice Manager — the quiet stabiliser who keeps the rhythm of the practice steady while pressure builds from every direction.
Drawing on years of experience across Scottish general practice, James explores why the PM is the true operational heartbeat of a practice: managing finance, staffing, compliance, systems, culture, and day-to-day risk so GP partners can focus on clinical care. Through real stories and lived examples, he examines what happens when that role is undervalued — from burnout and turnover to sudden operational collapse.
The episode also tackles some of the toughest realities facing practices today:
• why recruiting a strong Practice Manager has become so difficult
• the pay paradox and the true cost of under-investment
• how poor induction sets PMs up to fail
• why empowerment and trust matter more than micromanagement
• and how losing a PM can destabilise a practice faster than almost any other change
Looking ahead, James places the Practice Manager firmly at the centre of the next phase of Scottish general practice. With the £531m Scottish Government funding package now reshaping the system, the next three years will bring significant workforce growth, expanded access ambitions, digital transformation, tighter governance, and increased reporting requirements. Every one of these changes will land operationally with the PM.
This episode makes the case that Practice Managers are no longer just running today’s business — they are about to become the transformation leaders who will determine whether new funding delivers real benefit on the ground.
Supportive, honest, and future-focused, this episode is essential listening for GP Partners, Practice Managers, and anyone invested in the sustainability of general practice in Scotland.
26 Oct 2025
Keeping the Momentum
Episode 6 – Keeping the Momentum
Mini-Series 2: Making It Work
Starting is one thing. Sustaining? That’s where the real work lies.
In this final episode of the Making It Work mini-series, James Johnstone explores what it really takes to keep change alive in your GP practice — long after the project buzz fades and real life takes over.
Because just like a patient who stops their inhaler when they start to feel better, practices often let go of the routines that made them stronger. Slowly, the old problems creep back in.
This episode is about preventing that relapse — keeping your improvements breathing, your systems stable, and your team motivated.
In this episode:
Why most improvements slip back — and how to spot the early warning signs.
Turning short-term projects into embedded habits.
Building visibility, ownership, and accountability into your systems.
Using celebration and feedback to keep motivation alive.
Guarding against drift through reviews, induction, and “symptom spotting.”
You’ll hear practical ideas and examples drawn from real practices — from five-minute huddles and “Friday fixes” to creating visible change logs and celebrating the wins that matter.
Because sustaining improvement isn’t just about efficiency — it’s about trust, resilience, and creating the headspace to lead rather than firefight.
James breaks down the tools and mindsets that help you:
✅ Make change stick.
✅ Keep staff engaged and proud of their progress.
✅ Build a culture where improvement becomes the everyday habit — not the occasional project.
Reflection prompts:
Which of your recent improvements are already starting to slip?
Do your team know the impact of their efforts?
Who owns your systems, and how do you keep them alive?
As James puts it: “Momentum isn’t something you find. It’s something you maintain.”
This episode closes the Making It Work mini-series, following:
Ep 4 – Finding the Wins That Matter
Ep 5 – Working Smarter, Together
Together, these three episodes guide you from finding your first quick wins to embedding lasting systems that free your team to focus on patient care.
Next time, we shift from stability to growth — helping you move from inward focus to outward leadership as a future-focused GP Partner.
💬 Connect & Learn More
James Johnstone is a Primary Care Transformation Manager and Business Consultant. Through his consultancy, freemeup SOLUTIONS, he helps GP Practices tackle operational challenges, enhance efficiency, and strengthen financial performance — freeing GPs to focus on the business behind the care.
Connect on LinkedIn (https://www.linkedin.com/in/james-johnstone-2551316b/)
🔗 Visit www.freemeup.co.uk (http://www.freemeup.co.uk/)
📧 info@freemeup.co.uk (mailto:info@freemeup.co.uk)
🎧 Follow freemeup in practice for practical insights on running the business of General Practice — clearly, confidently, and sustainably.
13 Sept 2025
Working Smarter, Together!
In this episode of freemeup in Practice, James explores one of the biggest hidden drains in General Practice — misalignment. When the wrong people do the wrong work, GPs drown in admin, staff feel underused, and patients face unnecessary delays.
Through real case studies — from duplicated diabetic reviews to underused pharmacists and referral bottlenecks — James shows how shifting tasks safely, trusting your team, and embedding care navigation can unlock extra GP capacity without adding clinics or staff.
You’ll learn:
How to spot signs of misalignment in your practice.
Practical steps to delegate with safety nets.
How to sustain alignment through culture, clarity, and trust.
The emotional payoff when everyone works to the top of their role.
👉 Challenge of the week: Identify one area of misalignment in your practice, shift it for two weeks with a clear safety net, then review it with your team.
If you want support in spotting patterns or embedding systems that last, that’s what James does at freemeup SOLUTIONS.
Follow, review, and share the podcast with colleagues — and keep showing what happens when the right work lives on the right desk.
6 Sept 2025
Finding the wins that matter!
In this episode of freemeup in Practice, James Johnstone kicks off the second mini-series, Making It Work, by exploring how small, practical changes can deliver big results for your practice.
Drawing on real practice stories, James shows how silent drains — from repeat prescribing queries to clunky meetings — can quietly bleed away time, money, and morale. He explains why saving money isn’t always a saving, how to avoid the false economy trap, and why empowering your team with quick wins is one of the simplest ways to ease pressure and create momentum.
Expect case studies, medical metaphors, and practical steps you can implement tomorrow — like quick-wins boards, fifteen-minute Fridays, and two-week trials. Plus, James shares a cautionary tale about what happens when inefficiencies are left untreated.
Whether you’re a GP partner, practice manager, or part of the wider practice team, this episode will help you spot where the gains are hiding and start building efficiency into your everyday routine.
Listen in to discover how to:
Spot silent drains before they become crises
Turn small fixes into lasting wins
Build momentum without major projects
17 Aug 2025
Forecasting Futures
In this episode, we shift the conversation from financial reflection to strategic foresight. Most GP practices "manage" month to month—but too few pause to map what's ahead. Forecasting isn't just spreadsheets and formulas—it's leadership in action.
James walks through:
• What forecasting actually means in general practice
• Why most practices avoid it (and what that costs)
• What good forecasting looks like—without the jargon
• Real stories from practices who got stuck or got clear
• A simple framework for building your own forecast
• Questions that unlock forward-looking conversations
• Tips for making forecasting part of your practice rhythm
Whether you're facing partner retirements, drawings drift, income volatility, or growth decisions—this episode gives you the tools to prepare with confidence, not react in panic.
🎧 Ideal for Practice Managers, GP Partners, and anyone ready to swap stress for strategy in General Practice.
19 Jul 2025
The P+L as a mirror!
Episode 2: The P&L as a Mirror (Even If You Don’t Have One) Part of the Foundations First mini series
In this episode, we’re handing the mic to your practice’s P&L—the profit & loss statement—and exploring what it really has to say. Is it calmly guiding you with clarity? Or quietly warning you from a drawer you haven’t opened in months?
James dives into:
• What a P&L really is—and why it’s essential for every GP practice • How to read beyond the numbers and hear the stories they’re telling • Common blind spots (like locum drift and drawings creep) • Real-life anecdotes from practices who learned the hard way • How to create a “P&L Lite” with zero jargon and no fancy software • Reflection prompts to help partners ask better questions • Practical ways to embed financial culture into everyday leadership
Whether your accounts are live in Xero, Excel or on the back of a whiteboard, this episode will help you listen more closely to the financial mirror you already have—and shape a more proactive rhythm in your partnership.
💡 Especially relevant for practice managers, GP partners, and leadership teams looking to go beyond “feelings” and lead with confidence.
#GPleadership #PracticeFinance #PandLClarity #freemeupInPractice
4 Jul 2025
What does financial stability feel like in your practice?
James Johnstone explores the emotional side of practice finances, contrasting urban and rural practices to reveal how culture and habits shape financial stability, offering insights into proactive planning.
29 Jun 2025
Seeing Your Practice Through a New Lens
James Johnstone introduces the podcast, exploring hidden metrics and financial uncertainties in general practice to spark insights for better business decisions; this is a solo episode.
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5.0 / 5
1 ratings
Podcast Authority Score: 21 / 100
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YouTube
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Engagement
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