by Danielle Berg
What does it take to pursue food and beverage as a career? What have culinary entrepreneurs sacrificed to follow their passion? Each week, From The Ground Up provides a platform for diverse voices across the industry to share their personal journeys – the triumphs, the failures, and the raw unexpected stories in between. Follow @fromthegrounduppod on Instagram for show news and more. Hosted and produced by Danielle Berg.
Language
🇺🇲
Publishing Since
5/13/2020
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
December 4, 2020
“We are trying to change the way that people can get access to fresh, healthy food.” Luke Saunders is the founder of Farmer’s Fridge, the omni channel fresh food business. He likes to call himself a ‘small business entrepreneur’ - in college, he founded a bike rental company, sold it when he graduated and then went on to work at a small family business making industrial grease lubricants in Queens. After his left his gig at the industrial grease company, he took a job as a traveling sales man for a metal finishing company, which is what inspired his concept for this Farmer’s Fridge. As a traveling sales man, Luke was driving over 1,000 miles a week across four states and during his constant travels, realized he couldn’t get anything he wanted to eat on the road. Everything was fast food. He wondered - why isn’t there more fresh grab and go meals outside of these more dense urban locations? Luke quickly recognized the supply chain problem - food manufacturers can make food very safely and efficiently but getting it from factory to gas station could take six months because of the way supply chain works. Once Luke realized that he could connect directly to customers and create his own distribution model, then he could solve the problem of getting fresh healthy food to more people. With that, Farmer’s Fridge was born. Prior to the pandemic, Farmer’s Fridge was really all about fridges (what?!). Yes, fridges. Farmer’s Fridges makes fresh, delicious food at a central commissary kitchen then put that food in their own refridgerated trucks and then take that food to fancy “vending machines” that they call fridges. The fridges are in airports, universities, office buildings and more across the Midwest and East Coast. The whole purpose was to try and change the way that people can get access to fresh, healthy food. A vending machine is convenient, it can go places restaurants can’t go and it would allow them to be really efficient about getting food to people so it could be less expensive. Once COVID hit, Farmer’s Fridge launched a DTC business where they leverage that same infrastructure around production and distribution of food but they drop it at your house (yes please)! In this episode, we cover how Luke came up with the idea of fresh food vending machines, how his mission has driven this business, launching a new arm of Farmer’s Fridge and of course, the types of dishes they offer. Tune in and follow @farmersfridge on Instagram!
November 27, 2020
<p>Emily Griffith shares her story of starting and building America’s sprouted buckwheat brand - Lil Bucks. While living in Australia, Emily had a life changing açaí bowl that inspired her to build a brand of her own. The bowl had sprouted buckwheat seeds as a replacement to granola that's usually sprinkled on top - it was not too sweet, had the perfect crunch and soon became her new obsession. Once Emily noticed there were no dedicated sprouted buckwheat brands here in the U.S., she decided to launch Lil Bucks. Once she moved back to Chicago after living in Australia, she took on freelance gigs to bootstrap her business. Emily went from selling at local farmers markets to selling in major retail stores across the U.S.</p> <p>In this episode, Emily chats with host Danielle about buckwheat production, bootstrapping a business, the realities of being a food entrepreneur and fulfilling her vision of creating a national, natural health brand. Tune in and follow @lovelilbucks on Instagram and use code fromthegrounduppod on <a href="http://www.lovelilbucks.com/"><u>www.lovelilbucks.com</u></a> for 20% off your first purchase!</p>
October 30, 2020
Vanessa Price first got into wine in Louisville, Kentucky, where she was born and raised. She originally moved to New York to go to school for theater and film but shortly after, moved back home to Louisville to get her Bachelor’s degree. During her off days from school on the weekends, Vanessa worked at a winery in downtown Louisville and that’s where she fell in love with the culture of wine. Since then, Vanessa has worked on all sides of the industry - she has spent 15 years in the wine industry as a trained sommelier, she authored New York magazine’s hit “Wine Pairing of the Week,” worked on the import and distribution side and founded The Vinum Collective, an all-things wine platform from education to e-commerce. Most recently, Vanessa released her debut book, Big Macs and Burgundy: Wine Pairings for the Real World and she is currently working on building a new restaurant and boutique hotel in Montauk, New York called Mavericks. In this episode, we talk all about Vanessa’s approach to the world of wine, how she got into wine in Louisville Kentucky, writing her first book and we even discuss why and how Cheetos and Sancerre make the perfect pair. Tune in and be sure to follow Vanessa Price on Instagram @vanessalenoreprice and check out her new book at www.bigmacsandburgundy.com.
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
What does it take to pursue food and beverage as a career? What have culinary entrepreneurs sacrificed to follow their passion?
Each week, From The Ground Up provides a platform for diverse voices across the industry to share their personal journeys – the triumphs, the failures, and the raw unexpected stories in between. Follow @fromthegrounduppod on Instagram for show news and more.
Hosted and produced by Danielle Berg.
This podcast updates daily.
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.